Showing posts with label Sourcebooks. Show all posts
Showing posts with label Sourcebooks. Show all posts

Tuesday, April 25, 2023

Start Soon

 A couple of weeks ago, I listened to a seminar sponsored by Sourcebooks, a powerhouse publisher whose sales are soaring. The house is frankly data driven and places a huge emphasis on marketing. 

When I began contacting vendors to schedule signings for my first book, my agent informed me that my sales had been determined long before my novel was published. 

How could that be? The truth is, it's the vast network of sales representatives, catalog copy, reviews, and word of mouth that determines preorders. By some fluke, that first novel was poised to take off and there weren't enough books available. That was years ago when it wasn't as easy to schedule another print run as it is today. My publisher gave me four printings--a thousand books at a time. But by the time the extra printing made it to the market, the bird had flown. 

Preorders can be critical. The problem is figuring out how to lure buyers when prices are soaring. It's more important than ever to spend time figuring out a strategy.

Who are the people the most likely to buy your particular book? Do they fall into a particular category of interests? If so, what kind of marketing campaign would most likely appeal to them? 

I'm working on a book now that has a strong contemporary/historical theme. That sounds like a funny way to put it, but it's set in the 1980s. Not old enough to belong in the truly historical category. Since it involves the banking and farm crisis that hit rural America my most likely readers will be those who experienced that devastating upheaval. 

I'm relying on sites that provide marketing savvy about various age groups. 

Luckily, this book will appeal the most to age groups that use the platforms I understand the best. Gen X (41-55), Baby Boomers (56-77), and the Silent Generation (76-) read a lot of books. Although, the prize goes to Millennials (21-40). This group reads the largest number of books in a year and is the most likely to use a library. 

The book will have little appeal to Gen Z (5-25). However, one never knows. If it's suggested as a gift book for grandparents, someone might buy it. 

Targeted marketing might work, and it might not. People are paid staggering sums of money to figure this out. But all the authors I know are concerned with beefing up their market share.


Friday, October 22, 2021

Surprise!

 


Last week I picked up Thomas Kies's book, Shadow Hill, when I was in Barnes and Noble. I was delighted to see it prominently displayed on a table with the country's most prestigious fiction writers. I was heading to North Carolina to visit my daughter and I knew Thomas lived in that state.

Her family had rented a vacation house in Beaufort and when I arrived and cracked open the book, I realized from the flap copy he was the president of the Chamber of Commerce of the county where we would be staying. The very same county! And the very same town!

I emailed him immediately and much to my delight, he invited me to lunch. Naturally, our conversation focused on publishing and also how fortunate we were to be included in Type M For Murder. Type M is one of the oldest running blogs--since 2006. Our outstanding blogmaster, Rick Blechta is responsible for it's longevity. He gives a new meaning to "faithful to the task."

Thomas and I are with the same publishing house, Poisoned Pen Press, which was purchased by Sourcebooks several years ago. It was fun to recall the lessons we had to learn about writing, and how fortunate we were to have skilled editors to teach us how to improve our books. 

Oh the lessons I've had to learn! The humiliation I've endured. My third most embarrassing moment involved Barbara Peters. I have the world's second worst sense of direction. I was so thrilled when I was to appear at the bookstore for an interview. The other author was Michael Bowen. When I arrived and parked my car, I headed up the street in the wrong direction. Arizona was in the midst of an ungodly heat wave. 

I walked forever before I realized my mistake, nearly had a heat stroke, did an about-face, arrived sweaty, red-faced, with my lovely outfit limp and wilted. I was barely on time and went swanning in like one of those vain persons who make a dramatic late entrance. My hopes of making a good first impression on this poised sophisticated lady lessened to striving to sit upright on the stool. I settled for recalling my own name and hoped my blood pressure would return to normal. 

Nope! I'm not going to tell you who has the worst sense of direction because she's another author and I haven't asked her permission. But I will say she was at the wheel while her husband and family were asleep when returning from a Western Writers Convention. She was headed toward their home in Amarillo, Texas and ended up in Spearfish, South Dakota. Boy, was her husband startled when he woke up.



 

Monday, November 04, 2019

Writers who inspired me to be a writer

As I write this, I’m on the 11th floor of the Hyatt Regency in Dallas attending Bouchercon. Last night, I had cocktails with Michael Barson and Warren Easley (both with Poisoned Pen/Sourcebooks) and Molly Odintz (an editor with Crimereads). One of the interesting topics of conversation was books we read when we were young who made us want to be writers.

It made me reach back and think about which writers inspired me to want to be an author.

The first that came to mind was Ian Fleming. Many, many years ago, I devoured every single James Bond Signet paperback that I could get my hands on. I vaguely recall that in those days they were an expensive sixty cents if you bought them from your local drug store. In school, all the boys (and some girls, too) would read them and then we’d trade those dog-eared copies like baseball cards.

To digress a moment, during our cocktail discussion last night, we talked about who portrayed the best James Bond in the movies. We couldn’t come to a unanimous conclusion. The three we liked the best were Sean Connery, Daniel Craig, and Timothy Dalton, not necessarily in that order.

We also talked about how, with the exception of From Russia With Love, the movies were nothing like Ian Fleming’s books. A good example that came up last night was Diamonds Are Forever. The book was about horse racing in Saratoga. There’s nothing about that in the movie.

Back on topic. One of the other writers who inspired me was John D. McDonald with his iconic Travis Magee series. He’s a beach bum who lives on a houseboat called the “Busted Flush” that he won in a poker game. He’s a self-described “Salvage Consultant” and “Knight Errant”. He makes his living by finding items that have been lost or stolen and taking a cut (usually half of what the item is worth).

Travis was a hero that didn’t seem to age although at the beginning of the series, he intimated that he was a Korean War veteran and somewhere along the way that subtly changed to being a veteran of the War in Viet Nam.

I was impressed that, even in the ‘60’s, he was a prototypical environmentalist, waxing poetic on how damaging encroaching human development was on the Everglades.

It wasn’t until about 1979 in The Green Ripper that Travis starts to slow down. In the last book of the series, The Lonely Silver Rain, Travis learns he has a teenage daughter and takes all the cash he has on hand and puts it into a trust fund for her.

Who can’t love that?

The last writer I’ll talk about is Stephen King. I recall that the very first book I read by him was Salem’s Lot. It scared me so badly that I couldn’t go down into our basement for months. I’d never been that affected by a book in my life.

The next book that I was transfixed by was King’s The Stand. The villain, Randall Flagg, stands out in my mind and I use him as the benchmark for my own villains. And the tunnel scene, scared me right down to my socks.

But King’s finest book, in my opinion, is his non-fiction memoir called On Writing. If you’re trying to develop your craft, it’s well worth your time.

One more digression. If you google how many books Stephen King has written, the answer is a vague “At Least 95”. The man is prolific.

I’ve left out dozens of other writers who have inspired me to write, but hey, I’m at Bouchercon. I don’t want to spend any more time in my hotel room than I have to.

Monday, July 15, 2019

Thrillerfest XIV


I’d never been to Thrillerfest in New York.  I’d heard it was pricy…and it is.  Of course it is, it's New York.  But it's also the most exciting city in the world. 

I’ve been to writers’ conferences that I felt were worth my while and I’ve attended some that I went home wondering if I could have done something differently to get more out of it.

I bit the bullet and registered for Thrillerfest XIV months ago.  Since then, Sourcebooks acquired my wonderful publisher, Poisoned Pen Press. As fortune would have it the first night I arrived, they hosted a cocktail party in New York for their authors (both new and old) as well as inviting members of the media.
 
Hours before the party, I flew into LaGuardia on Thursday, July 11, took a suicide taxi ride to the Grand Hyatt Hotel, unpacked and ironed some clothes.  I can never pack without getting my shirts and slacks as wrinkled as the skin of a mature rhinoceros.

Then I went to the Ballroom in the hotel for the Opening Reception and was pleasantly greeted by some outstanding food and drink.  The company was damned good as well.  I ran into Dennis Palumbo, Reavis Wortham, Jenny Milchman, and Joe Clifford as well as meeting many other writers I didn’t know.

At seven, Dennis Palumbo (a remarkable writer) and I walked through the rain to the MetLife Building where Sourcebooks/Poisoned Pen Press was hosting the cocktail event (also awesome food and drink).  It was there that Barbara Peters, Editor in Chief and Founder of Poisoned Pen Press, introduced all the authors in attendance.  As always, she was effusive in her praise. This gave the PPP authors a chance to interact with individuals from Sourcebooks, who are really knowledgeable and nice.

What really set this event off was that it was attended by several members of the media including Bookreporter, Mystery Scene, Publishers Weekly, Strand Magazine, a freelancer working for People Magazine and two representatives from the New York Public Library.

Speaking of the library, on Friday during a break I walked  to the New York Public Library building on 42nd Street and went in.  I was thrilled to see my book Darkness Lane on the shelf.   Cool beans.

Friday morning, I listened to a panel of mystery/thriller literary critics talk about the way they work.  I found it interesting that some of them refused to write bad reviews.  If they read a book they didn’t like, they’d either not write something at all, or would be noncommittal in their overview.  Two of the critics on the panel were definitive that they do, indeed, write bad reviews if they feel the work warrants it.

Ouch.

They also discussed how competitive it is to get noticed in the publishing world and advised that a good publicist was vital in getting reviewed at all.

On the last day of Thrillerfest, I was on a panel discussing five year plans for writing.  None of us had one.  We all agreed that we write in the moment and if you try to follow trends, by the time you’ve finished your book, the trend is over. 

Better to write what you’re passionate about.  I told the audience that if you write a good story with compelling characters, you’ll do just fine. 

Oh, and a high point after the panel discussion?  R.G Belsky bought Random Road and asked me to sign it.  He writes from the viewpoint of a female reporter as well.

All in all, a terrific event.  If you think you’re going sell a ton of books at the event, you’re thinking about it all wrong.  It’s all about renewing and creating brand new relationships.  Relationships that will help you further your career and friendships you will keep for the rest of your life.  Writers helping writers.

Was it worth it?  Absolutely, no question.  I'm going next year!

www.thomaskiesauthor.com


Thursday, January 24, 2019

Beginning



Donis here. How interesting that for the past few days my blogmates' entries have dealt with the terrors of beginning a new book. Several of us must be in sync with the same stars, because I am in the throes of beginning a new book myself. I have recently completed rewrites on the first novel in what I hope will be at least a trilogy and possibly a series. The new book is a spin-off of the Alafair Tucker Mysteries, and is called Lust For Vengeance, The Adventures of Bianca Dangereuse, Episode One. It stars Bianca LaBelle, silent movie star of the silver screen, and is set in Southern California during the Roaring Twenties. And, yes, Bianca has quite the connection to Alafair Tucker. Release date for the new book has been somewhat up in the air because of the publisher’s merger (see below), but last I heard, it should be out around November, 2019.

All my husband's health problems have been taken care of for the moment, and now that things have calmed down at home, I'm trying to begin work on the second Bianca Dangereuse book. Before I ever started this new trilogy, I had an idea of where I want it to end up. But as usual, when I actually begin writing I realize that I really am not sure how I'm going to get there. Beginning a new book is always painful for me. Without fail, I try to get started, I write a bunch of drivel, I write a scene or two that go nowhere, I fall into despair. I'll never be able to produce another readable book as long as I live! Oh, wait. I said that last time. And the time before that. Eventually a couple of those pointless scenes mysteriously come together and suddenly I can see a path through the woods. It's that old magic. All you have to do is keep writing drivel and have faith. Just keep going. Nothing good will ever happen if you don't.

By now, everyone who follows the goings on in the book world has heard the big news about my* publisher, Poisoned Pen Press, with whom I have been with since my first book came out in 2005. Poisoned Pen Press has become the mystery imprint for Sourcebooks. Sourcebooks has acquired the “majority” of the Poisoned Pen Press list—about 550 titles—which will include my own. Along with some additional Sourcebooks titles, these works will become the new Poisoned Pen Press imprint at Sourcebooks, which has expanded its publishing program to include the crime and mystery category. In addition, titles from Poisoned Pencil, PP’s young adult mystery imprint, will be transferred to Fire, Sourcebooks’ young adult imprint.

Poisoned Pen is a well respected, award-winning publisher, but Sourcebooks has a much larger distribution, so I am told that this should be a great boon to the authors and make our books that much easier to acquire. Let’s hope it is so.

On a happy note, I learned recently that my latest Alafair Tucker Mystery, Forty Dead Men, was named one of Barnes and Noble’s best Indie books of 2018.
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*Type M bloggers Tom Kies, Charlotte Hinger, and Vicki Delany also are or have been Poisoned Pen Press authors