Wednesday, July 28, 2010

More on Non-Print Books



What are ya gonna do? Keep telling those stories, I guess. I’m certainly still trying to figure it out.

The Wall Street Journal, June 3, reported on the front page that U.S. book sales fell 1.8% last year to $23.9 billion, but e-book sales tripled to $313 million. The journal goes on to inform us that e-book sales could grow to 20-25% of the total book market by 2012.

A couple weeks ago, I wrote about the Google alert I’d received that informed me of the sale of 6286 copies of Pleasing the Dead. The link led to another, and another. One of them was Audible Books, and I called them. These people were friendly and helpful, and directed me to Blackstone Audio.

Anne Fonteneau, Director of Digital Sales at Blackstone, spoke to me at length. Blackstone Audio has twenty-five partners, among them Audible Books, iTunes, Borders, Barnes & Noble online. Each quarter, these partners report their sales to Blackstone. More and more, these sales are digital downloads. Note, too, that all the sales are audio books, not hard-copy, paper books. (Say, what do we call old-fashioned books these days?)

Every six months, Blackstone reports all digital and physical (CD’s, cassettes) sales to the book publishers, in my case, Poisoned Pen Press. This is generally done by a mailed statement with a royalty payment.

Anne gave me sales figures for Pleasing the Dead, which came out in February, 2009. Two hundred thirty seven copies were sold, and only 73 of these were physical sales, i.e. CD’s. Digital downloads totaled 164.

So—I’m a long way from 6286 downloads, but this was one company, and a very helpful one. Does anyone know some of the other companies that are downloading? Blackstone seems to have some big partners, but there must be a lot of others.

Poisoned Pen Press has mentioned the confusion of how to sort through the deluge of reports from different companies reporting on different schedules, plus sorting through which authors’ books are included in the statements. This sounds like a nightmare.

I want to close on an upbeat note here, so I will again mention how helpful Anne was. Blackstone is also willing to work with authors on publicity. I’m sure she won’t mind if I include some of her comments:

Here are some of the marketing/ promotion tools we use with our retailers and digital partners:

- Reviews

Have your titles been reviewed by newspapers and/or magazines? If so, please feel free to send them along. We will update our title description pages on all the different sites. The more positive reviews we post, the best impact in sales we see.

- Social media promotion (Facebook Fan Page/ Twitter/ author blogs)

These tools have proven to be very successful. For example, if you tweet that your title is available on Audible.com (currently the biggest digital audiobook retailer), Audible will pick up your tweet and forward it to all of their subscribers.

- Amazon.com Author Page

- Offering the 1st chapter for free

5 comments:

Rick Blechta said...

Some very good points here at the end, Debby. Thanks for including them. I will certainly take note.

A sale is a sale is a sale.

Vicki Delany said...

I tweeted about audible and my books being available there. They did not re-tweet.

Anonymous said...

Our store is mainly engaged in windows activation. All the windows activation key we sell is office activation key authorized by windows product key directly. Of course the office product key we sell is cheapest and excellent. The windows key generator we sell is various and complete. You can find the office key generator which you want in our store. And windows key can get windows generator service in our store.

Anonymous said...

Our store is mainly engaged in windows activation. All the windows activation key we sell is office activation key authorized by windows product key directly. Of course the office product key we sell is cheapest and excellent. The windows key generator we sell is various and complete. You can find the office key generator which you want in our store. And windows key can get windows generator service in our store.

Anonymous said...

jiang Top 5 Online Jewelry Stores
Having going into christian louboutin sales a jewelry shop and purchasing is always cute. But Christian Louboutin London time has changed; now it's time to choose your favorite jewelry from home. It is convenient and you can christian louboutin astraqueen boots choose among from various models and stores. So to help you choose from the best here is a little about the top 5 online jewelry stores. Make sure you get the best out of the every single where can i buy nude peep toe louboutin shoes penny you pay, in terms of beauty and quality.To start with 'Shopadf' online store you have to check in their site.Now there are these various diamond jewelry christian louboutin maggie pumps products waiting for you. Anniversary christian louboutin strappy sandals rings, engagement rings, wedding rings, eternity rings etc. the shop also christian louboutin gladiator sandals offers diamond pendants, diamond christian louboutin ivory sandals bracelets and diamond earrings. There is a special section for men in the website where men's jewelry can be seen. There is also an christian louboutin wedge sandals educating section and a gifting section which christian louboutin nude sandals makes this store adorable. For people who want affiliates the store has an option for that too.