Tuesday, March 05, 2013

Type M’s new look

We’ve had a few complaints over the years (and with increasing frequency) from readers who found our page design of white type on a black background (known in the “biz” as knockout type) difficult to read, especially for long stretches. Since Type M has an archive now going back nearly seven years, we would like to hope that people wish to look into those dusty (virtual) boxes in our storeroom to see what we’ve had to say in times past. Our statistics seem to also indicate that people read old posts. If our design encourages headaches, what good is that?

So this past weekend I spent a few hour tweaking our blog’s template in order to change things up a bit. The group feels the red we’re using now works well with the topics we bring to you (blue was thought to be “too cheerful”), and I think you’ll agree that the posts are certainly far easier to read – especially for long stretches, so dig into those archives!

In the near future, we’ll also be changing up a few things in the left- and right-hand columns, so stay tuned.

Feedback on this (and all other things) is encouraged and welcome on Type M, so please, comment away. What do you think of the new look?


j welling said...

I like the update. It is quite easy to read.

I think it makes the author portraits stand out more on the right hand side. I like seeing the pictures especially in a blog that is so much about the business. It makes the advice and experience somehow easier to internalize.

Rick Blechta said...

Great! (And excellent points.)

Anyone else?

Toe Hallock said...
This comment has been removed by the author.
Toe Hallock said...

Know what? j is write. It's a much cleaner look and everything stands out better. Yours truly, Toe.

Rick Blechta said...

Thanks, Toe! Happy reading.

I wonder if the deleted comment was from an optical retailer complaining that they expect a drop in business due to our redesigned blog?


Toe Hallock said...

Heh! Probably just someone who was going to complain about how your farsighted changes are going to cut into the number of nearsighted customers they see on a daily basis. Hope that's not too much visual humor. Yours truly, toe.