My take on book launches

by Rick Blechta

Since a few Type M bloggers have mentioned their book launches/signings and made some interesting comments, and finding myself faced with the same situation, I thought I’d throw my thoughts out there and see what folks think.

To me, book launches have always revolved around two things: promotion of the new publication, but even mores as a celebration of a huge milestone in my writing life.

Think about it — I’ve just worked very hard and spent a lot of effort, not to mention hours of my life, all towards the end of producing a new work. In the background of this — and not having all that much to do with the actual creation of what is now enclosed between the covers — is the work of writing a proposal, coming up with a sample chapter or two, perhaps a detailed plot synopsis, etc. These are about as much fun to do as the math homework your high school teachers assigned every bloody day. We’re not even talking about the struggle of finding an author in the first place!

And now you’re actually able to hold a tome in your hands — which in my current situation is a very “generous” word to use. Still, I’ve produced something tangible. That’s a pretty incredible thing on its own.

Doesn’t something like this deserve a big celebration? And that’s how I personally view the launch of a book. This is exciting stuff (especially for me) and I want to have a big party!

In the past, some of my books have enjoyed really huge parties. For The Fallen One, I booked Toronto’s Arts & Letters Club, arranged for food and drink, invited to opera singing friends to perform (and I am still very grateful to Anna Bateman and Emilio Fina for their extreme generosity) and 100 people showed up! Anna and Emilio sang beautifully to orchestral recording of some iconic opera arias, and to wrap it up, they sang the Brindisi from the first act of La Traviata and opera which had a large place in the novel’s plot) with the audience “helping out” on the choral parts. Now that was a book launch.

This time out, I can’t afford something quite that extravagant, but my latest, Rundown, will get its due and be unleashed on an unsuspecting public on November 5th, from 2:00 until 4:00 at Toronto’s iconic mystery bookstore, Sleuth of Baker Street.

Type M’s founder (and my dear friend), Vicki Delany, is partnering with me to launch the second in her Year Round Christmas series, We Wish You a Murderous Christmas — and that’s a pretty cool thing in itself. Vicki and I have shared the stage at many a book signing, but never for a launch (and it was all her idea).

There will be food (including some seasonal goodies — considering Vicki’s book’s subject matter) and drink (bubbly, perhaps, since any good launch deserves a broadside from a Champagne bottle.

Sure, our party will help generate awareness and hopefully translate into increased sales, but for me, it will be an afternoon to celebrate a great accomplishment with friends: my eleventh book. For Vicki, it is her 23rd book. Think about that one for a minute, folks.

If you’re around, please drop by and help share in our joy at accomplishing something that’s pretty great!