Promote, Promote, Promote!

A Previous Engagement

-Please join me, Donis Casey, for the launch of The Wrong Girl, 7:00 p.m., October 29, at Poisoned Pen Bookstore in Scottsdale, Arizona. I’ll be appearing with the great Martin Edwards, who is also launching a new series with his book Gallows Lane. -

Don’t worry. I’ll remind you again later.

I'm getting ready for my book to come out, the first of my new series, The Adventures of Bianca Dangereuse. I’m in the midst of planning the promotional campaign - and not enjoying it very much, sorry to say. I'm one of those people who doesn't care for the planning part. I don't like calling up people who've never heard of me and trying to convince them that I'm the greatest thing since little green apples and they should by all means have me speak at their bookstore/library/club. It's not that I'm particularly shy, and I'm certainly not overly modest. I secretly suspect that I am the greatest thing since little green apples.

Writing is a - let us not say 'late' - but more like a 'mature' life career change for me. I put in my thirty-five years in the workplace, and now I find that getting out there and beating the bushes doesn't appeal. I like to be quiet for a change, and write. I like the public speaking. I've done a lot of it in my life and am good at it. But I don't like having to set up the gigs. If I had the money, I'd hire a publicist to do it for me.

It’s difficult to know what the most effective things are to do to gain attention for your books. I think sometimes that I’d be better served to do fewer signings and start concentrating on attending more big writing conferences. That way I’d get to know more of the mystery writers and readers around the country, and maybe get a little bit wider exposure. Sadly for me, travel is not easy for me to plan, since I don’t know from month to month if some family health crisis is going to intervene and I’ll have to cancel my trip at the last minute. When I first started, I was advised to concentrate on a narrower audience until I was better known, which I have done, and it has served me well. But the law of diminishing returns kicks in after a couple of books, and you have to keep finding new venues.

I think that I'm going to try to do more internet promotion. Which is pretty optimistic of me, since I don’t much enjoy that, either. Fortunately, with a new series that has a new setting and new character, I have lots of fun new stuff to write about.

However, when next I write my blog entry, Dear Reader, I’ll visit a familiar subject : What to wear for your launch! Stay tuned.