Fried Chicken

 by Charlotte Hinger

 I found this really great cartoon in The New Yorker. It was perfect for my Type M post. I really wanted to use it. It featured this chicken and the ridiculous efforts a certain social media company  (you can bet it will remain nameless) uses to win users to their network

I can't use it. People who know what they are doing (not me) say that nothing will get one sued faster than copying images without permission. What's really sad is after many years I have mastered the knock of inserting pictures into blogs. Some of my friends mastered the art at the very beginning. They just went plink with their index finger and voila--witty entries appeared that were illustrated.

The cartoon was so applicable to what's on my mind: marketing. I can't use the cartoon, but I can tell you what it was about. A guy is walking down a hotel corridor carrying a chicken, knocking on each door, telling each occupant that he would like like for them to join his professional network.

I thought it was hilarious because it summed up the sheer looniness of much of today's marketing efforts. The number of books being published every year is astronomical. Far too many for the market to absorb. The industry counts as a book a work that has an International Standard Book Number. No doubt there are many more that do not have this number. 

The whole purpose of marketing is to get a book into the hands of persons who might want to read it. One of the surest ways to do this is to win an award given to writers in that genre. I always read the Edgar winners and the finalists. I read the winners of Western Writers of America Spur Award. I read the Pulitzer prize winners for fiction and some of the finalists. There are many other contests that interest me.

Another sure way to focus attention on a book is through reviews. Unfortunately, the publications with the most influence (New York Times, Kirkus Reviews, Publishers Weekly, Library Journal, and BookList) receive so many books in a week that it's difficult to make the cut. The New York Times receives about 1000 books a week. Of course, there's a substanial increase in sales of a title when it's featured. 

Sadly, with the winnowing of small town or regional newspapers there are fewer publications that try to call attention to local authors or novels that have something to say about issues in that locale. 

Marketing is an important part of the business. I've always thought those of us who have had the good fortune to be traditionally published have a duty to our publishers to do our best to sell our books. 

There's always someone waiting in the wings who would be tickled plumb to death to take our place!

 

Dystopian News and Focusing on Writing

 By Thomas Kies

I’m an unabashed news junkie.  My career for over thirty years was in newspapers and magazines so being a news geek just comes naturally.  I love the physical feel of a newspaper and we get our local paper delivered here twice a week (we really don’t have enough going on here for more editions than that), the News and Observer out of Raleigh every day except for Saturday, and the Sunday New York Times.  Additionally, I subscribe to the online versions of the Washington Post and my old newspaper, the Norwalk Hour. 

Put that together with all of the other free news websites available and I’m down a rabbit hole instead of writing. 

It is so darned easy to get distracted.  Just in a single Op-Ed section of a Sunday New York Times, there were pieces about how different countries were being affected by climate change, how the new covid variant was raging through the country, and how the divisive nature of our political and cultural landscape is slowly leading up to more violence and the possible end of our democracy.

If those aren’t the ingredients for a dystopian novel, I don’t know what is.  How on earth can anyone concentrate on writing a mystery with so many crazy things happening all at once?

I do a number of things to give myself direction.  I’m very lucky that I live on a barrier island here on the coast of North Carolina, so when I want to clear my head, I’ll take a ten-minute walk to the beach.  Usually, by the time I’ve gotten back home, I can sit down and hit the keyboard.

If I get stalled, I’ll bribe myself.  I’m a coffee addict so before I top off my latest cup of caffeine, I’ll force myself to write at least another couple of paragraphs. 

If I get frustrated with my progress, I’ll get up from my desk and wander around the house, thinking of dialogue.  Sometimes I use it, sometimes I don’t. But it gets the creative juices flowing.

Here’s a question.  Do all writers hear voices in their heads?

For me, starting a new book is the absolute hardest because you’re creating a new plotline, new characters, and new locations.  Everything is being made up of whole cloth. 

Right now, I’m about eighty pages into my new project and yesterday, I went back to the first few chapters to smooth out the rough edges and polish the prose. That was fun!  This afternoon I’ll do another few chapters.

Hopefully, by the time I get back to where I left off, I’ll have hit that place when the story starts to write itself.  It’s where the characters take on a life of their own and you know where the book is going.

Right now, however, I don’t even know who the bad guy is.  Bu that really is part of the fun, isn’t it?