A random observation about reviews

by Rick Blechta

My post last week dealt with getting reviews for one’s book. It’s common knowledge that reviews make or break books, and getting reviewed by someone influential or in an influential publication, are the best kind. That’s logical, right? But getting your book in the hands of one of these people remains a significant issue, unless you’re a best-selling authors. Everyone else is left to scramble — and hope at winning the review lottery.

As last week progressed, my thinking about my post continued. How reliable are reviews on social media and websites? So I did a bit of poking around.

My highly unscientific conclusion is that reviews on Amazon and web retailers of that ilk tend to be more positive than not. Yes, there are one-star reviews, but these tend to be outliers, some by those with an obvious ax to grind. I randomly chose several dozen titles and tabulated the aggregate review numbers. The only criteria I used in making my list was that the book had to have 20 or more reviews. Seventy-three percent were 3+ stars or better. Not of all of the titles I looked at were by recognized authors or authors published by recognized houses. There were also some self-published titles (22).

It’s easy enough to get friends to write a review for one’s books, and I doubt if these people would give you a bad review. Everyone wants to help their friends after all. This goes for traditionally published authors as well as self-published ones.

But in doing my spot of research another thought occurred to me: with the exception of those reviewing friends’ books, there is likely an unintentional bias in the purchase of books which are then reviewed by non-professional reviewers. Think about that a bit. We tend to purchase books we think we might enjoy reading. Speaking for myself, I’m not about to lay out some hard-earned cash to buy something I probably won’t enjoy. Who would? Reading books is not at all like taking medications your doctor prescribes!

So how do you know if you’re ever getting the straight goods on a book? Did someone purchase the reviews? Were friends recruited? How accurate are they?

Geez, this whole review thing is a lot more complicated now than it’s ever been.

Thoughts?

The further care and feeding of writers

Barbara here. There are so many possible topics for a blog this week, from the cultural appropriation firestorm currently raging in Canada, set alight by a flippant and ill-advised editorial in the Writers' Union of Canada's magazine, to Donald Trump's latest bizarre and even more ill-advised venture into international relations. But I decided to steer clear of political firestorms in favour of further discussion on nurturing the arts, culture, and literature in our own countries.

In my last post, using tiny Iceland as an example, I talked about the cultural attitudes and government supports that allow local and regional creators to earn something approximating a living in our increasingly global culture. In this week's blog, I want to talk about what individual readers can do to make a difference, and what decisions readers make that help or hurt authors.

Do's ...

• Buy their books new. It doesn't matter whether it's an ebook or paper book, online or from a bookstore. Only the purchase of a new book pays any money to the author who spent a year or more writing it and to the publisher who took them on.
• If you like the book, write a review on Amazon or Goodreads. Peer reviews are showing up everywhere now, from airbnbs to lawn mowers, and increasingly people rely on them to help them sort the good from the bad. The review needn't be long or exhaustive. A couple of short sentences will do. Reviews not only help separate good from bad, but the more ratings and reviews a book has, the greater its visibility on sites like Amazon.

Don'ts ...

• Avoid buying used books. Whether from a yard sale or a used book store, they give no money back to the author or the publisher. Not everyone knows this. All the money stays with the seller. I am slightly ambivalent about harping on this, because the low price of used books can entice readers to try unknown authors, and if they like that book, they might buy the next book new. 
• Don't use "free download" sites to get electronic copies. These are pirated copies, much like pirated music sites. Some people are under the misconception that authors make enough money that they won't miss the few dollars lost on an ebook. Many authors have incomes below the poverty line. Some people think the author needs those few dollars less than they do. Multiply that by hundreds or thousands of free downloads, and you have an author who's making virtually no money. Likewise, some people think there is no cost to an ebook because it's just a file without the cost of printing or paper. But paper and printing is only a small part of the process. Most of the cost of a book is in the year's labour of the writer, the salaries of the editor, formatter, cover designer, sales, marketing, and publicity people, and all those involved in the creation of the work.
• Free download sites are also often scams or fronts for criminal organizations after your personal information.

Do's ...

• Do take books out of the library. If money is a concern, particularly when trying out an unknown author, use the library. Unlike used books or free pirated downloads, authors and publishers do get money indirectly when their book is in the library, at least in Canada. If you don't find the book you want in your library, ask them to order it. The more libraries the book is in, the better for the author!
• If you enjoyed the book, tell your friends. Over and above all the tweets and blogs and reviews, one of the most powerful marketing tools is word of mouth, and a recommendation from friends goes a long way towards cutting through all the books shouting to be read. Telling your friends on social media counts too.

Don'ts ...

• However, don't pass your one copy around among all your friends. That's one sale, of which the author typically gets 10% (so $2 on a $20 book). When people proudly tell me they're seventh on the list at their workplace, I smile weakly. I'm happy my book is reaching so many people, but selling at least a couple of copies would be nice.
• Don't expect a free copy just because you are friends with the author. People sometimes think authors get books for free, but we don't. We get a few copies which we use for promotional activities like draws and door prizes, or as thank yous to those who provided advice or expertise for the book. We have to buy the rest from the publisher, at a discount, but not free. We'd go broke giving away books.
  
• For the same reason, think carefully before asking an author to donate a free book to a charitable cause. It can be difficult to say no; we want to be good citizens, and the charities are always worthy. But authors often find themselves donating as many as a dozen books to different silent auctions and fundraising ventures in a year, almost always without any kind of charitable receipt. Another path to bankruptcy.

So that's my list of kudos and pet peeves. But it's by no means exhaustive. Writers and readers, if you have more to add, I'd love to hear from you!