No matter how things change, they still stay the same

by Rick Blechta

I was on Amazon the other day, looking for something I needed for a modelling project and somehow got into the book section. In a guilty hour of poking around there, I came to a surprising conclusion: book publishing is in a very healthy state.

My response to this was, Huh? How can this be? Your response might well be the same.

I must tell you at the outset that my conclusion is definitely not scientific. It’s simply based on the number of new books that come out every day. Thing is, the majority of them are self-published. There are hundreds and hundreds in every genre you can think of — and some you probably haven’t.

Amazon and other platforms have made it quick, easy and very, very cheap to self-publish any sort of book. One still has to do the hardest part, writing it, but after that the rest is easy. And unlike traditional publishing, an author can finish a book one day and have it released to the world the next, assuming that you’re only doing it electronically.

The big question is: are any of these books worth reading?

Since a listing can allow the casual browser looking for something to electronically crack open a book and skim a few pages to see if it’s worth purchasing, it’s pretty easy to see that many of these books are really very badly written and not worth considering. However, I did find several that seemed to be really quite excellent, based on the prose.

And this is where the title of this post comes in. No matter if your work is published by one of the large publishers or something produced start to finish on your kitchen table, the trick is making yourself known to the general public — assuming you’re not someone really FAMOUS. They definitely have an easier time of it.

Most authors are not given much meaningful promotional help by their publishers. Traditionally publishers expect authors to do more and more of the work. Believe me when I say that it’s no more difficult to get review copies, most of which are electronic these days, into the hands of people who will review them whether you did it yourself or your publisher sent it out. The vast majority of these reviewers aren’t professional anymore either. Many papers have cut their reviewers loose in order to save money. There seems to be no lack of people who are prepared to read a free book and then review it. Will an author get a fair shake? That's where you have to gamble.

The issue is getting your work noticed by the reading public. There is still a huge stigma involved with self-published books, and there is no shortage of bad examples to which one can point fingers. Since these works are more miss than hit, many people are naturally reluctant to plop down their hard-earned money on what could be something terrible.

So, for the vast majority of authors, the real struggle is still how to find your audience. Unless a massive publicity campaign is at your disposal, the sad truth is the author, you, are going to be responsible for the promotional heavy lifting regardless of who publishes your book. You will have to find a way to get your book read.

And that’s the real trick, isn’t it?

A sort-of fresh promotional idea

by Rick Blechta

Over the past couple of weeks there has been a lot of chatter on Type M about launching books in our Pandemic Era. Yes, it is a tough and possibly demoralizing slog, very much hit and miss. 

But book promotion has been degenerating for many years now. Publishers, especially those with a number of mid-list authors, eagerly seized on the cost benefits of social media — to them, happily offloading that onto their authors’ shoulders.

So it’s time for a good idea. Just call me Candide, if you like.

I’ve always found that reading a good excerpt from a book is the quickest way to get me to buy it. Even more effective can be someone reading that excerpt. Trick is, they have to be good at it, and well, most of us ink-stained wretches aren’t. I’m sure we’ve all sat through more than our share of cringe-worthy reading performances. I’m certainly guilty of that faux pas myself — although, with a lot of practise I have improved my skills.

Anyway, here’s my idea: video yourself doing a carefully-chosen reading from your new work after first taking a few minutes to introduce your book in general terms. In other words, get readers’ attention by setting a few interesting hooks and then reel them in by a good reading experience.

Here’s the hard part: it has to look as professional as you can make it. Don’t sit in front of your computer in your studio and do it. Don’t read from a prepared text. Memorize it. Multiple takes will probably be in order too, especially if you’ve never done this kind of thing before. You could get someone more experienced to do it for you, but I believe the personal touch is best. That’s not to say you can’t get professional help to critique and help improve what you’re doing.

As for the reading portion — and I’ve said this before here on Type M — you don’t have to read everything in order. Do some editing as if you’re adapting your work for the screen. Keep description to a minimum. Include lots of dialogue if you can. Use different voices for different characters.

Now the next part is critical. Your video has to be as widely disseminated as possible. Have it on your website, your publisher’s website, YouTube, Facebook, Twitter, Instagram. Get it to bookstores. But most of all, make sure it’s on at least the back cover of your book, if not the cover.

This means that you have to prepare ahead of time, but then there’s a huge span of time as your book is in production in which to do your own production.

The cost/benefit ratio to this makes it well worth doing. Perhaps your publisher might even kick in some money to help get it done. Regardless, it shouldn’t cost much, and if you have enough experience, it doesn’t need to cost anymore than your time.

I’ve only given a rough sketch of the project, but I’m sure you have enough imagination to see why and how it could be done. Since it’s very difficult to promote traditional ways (the book tour, signings, appearances in general) we have to think untraditionally.

If there’s enough interest, I can expand on my thoughts in another post.

My Home, Myself

 I (Donis) am driving myself insane lately by trying to learn new and more effective methods of online self-promotion. I tried an experimental BookBub ad yesterday to no avail. I've signed up for Instagram. Suffice it to say I'm not an influencer yet. I'm doing giveaways. For the rest of this month I’m giving away three copies of my 2014 release, Hell With the Lid Blown Off, which, if someone held a gun to my head, I’d have to say is my favorite Alafair Tucker Mystery (which,  if you’d like to enter the drawing for a paperback copy, go to my website, here, click on “Contact”, and leave your name. I’ll draw the winners’ names from a hat on May 31.)

Why, you ask, am I torturing myself thus? I'm trying to make my publisher happy so they'll deign to keep publishing me. Will it help? Ask me later. 

In the meantime, I loved Rick and Barbara's entries, below, on where they write and how they sit. It made me take a good look at my own surroundings. I write in my living room, sitting in a gliding rocker, with my laptop on a small lap desk, with a big pile of miscellaneous papers on a footstool next to me. I'm a messy writer. I have to have a number of things to hand because I don't want to interrupt what is hopefully a brilliant run of words to get up and look for something I need.

I am a relatively tidy person otherwise, but I haven't had a visitor in my house for over a year, so I've kind of become blind to my surroundings, like an old bear in her cave.You grow used to your environment, and after a while you don’t see what is right before your face, until you go into it in depth, picking up each item, moving things around, digging into corners. It is amazing what you can learn about yourself if you look with new eyes at the space you inhabit. 

Here is what close examination of my domicile taught me about myself:

I live in an atelier.  Every room in my house has to do with writing. Shelves, tables, surfaces, closets, desks, all contain notes and files, reference books and manuscripts, computers, printers, supplies.  I keep a notebook on my bedside table, so that when I wake in the middle of the night bursting with a fabulous idea or the perfect image or combination of words, I can scribble them down before they are lost. It was fascinating to read some of the gems I wrote.  A few of them even made sense, and even the ones that didn’t often had a certain poetic je ne sais quoi.  To wit: “I didn’t remember the word, but I knew there was an ‘N’ in it, because I could feel the spirit of “‘N’-ness .The ‘N’-ness of it.”   And, “ I want to protect her, which makes me want to hurt her.”

I live in a library.  We had books piled on and in every available space in the house.  We were tripping over books.  So we decided to do a major go-through and box up any book that could not be lived without and donate them to the library. We boxed close to 500 books, and yet we still do not have one inch of space on any bookshelf. At least I can see a few of the table tops. I would be embarrassed to admit how many books we have, but I feel sure that most of you reading this post are just as bad as I am, if not worse.

I live in a museum. Our house is filled with artifacts of our lives. I painted the landscape in the den in 1975.  I picked up those grave rubbings in England in the ‘60s.  My parents bought the end table in the living room for their house in the early 1950s.  My sister hand-embroidered that wall-hanging. Most everything my eye falls upon - furniture, decoration, art, even clothing - has a backstory.  In fact, as I look up from this computer, I see four watercolors Don and I did of the views outside our apartment in Cagnes-sur-Mer, France, in 1977.

Cagnes-sur-Mer

My sister's embroidery

I live in a shrine.  Don loves Asian religious art, so the house is blessed with dozens of statues of the Buddha, Krishna, Ho Toi, Ganesh, Rama, Kwan Yin.  I also have a peculiar little shrine to myself.  When my mother died a few years ago, we four sibs divided up the hundreds of photographs, mostly claiming pictures of ourselves.  Consequently the entertainment center in the family room contains  Donis' Life Story in Pictures, from the ages of two to forty, when I ceased to be quite so adorable and lost interest in having my portrait made.

Me, age 2

Promotion – Too Much or Not Enough?

The good old days of promotion

 My new novel, Valentino Will Die, has been released.I’ve been spending the past few weeks, and will spend the next several weeks, trying to get the word out. Trying to publicize a book during a pandemic presents problems, but opportunities, too. No personal appearances, but many more opportunities to participate in on-line promotion. I’ve been spending hours a day in front of the computer setting things up - ZOOM workshops, podcasts, guest blogs, etc.

If there is anything more boring than shilling over the internet hour after hour after hour I don’t know what it is. After a while I’d be happier cleaning the toilets. At least I’d know for sure that I have accomplished something tangible and immediate.

Besides, how much is too much? How tired do people get seeing post after post about someone’s new book? And yet, one almost has to do it and take the chance of becoming an irritation. Then again, how much is enough? I’ve heard that readers/viewers have to hear about something at least seven times before they remember it. (Don’t ask me who decided that. I don’t know.)

How do you decide what books to read? I consider my own habits. First, if I know and like the author, I’ll almost always give her books a try. Second, I am an inveterate browser. I’ve discovered innumerable titles that I’ve loved simply by browsing bookshelves both in bookstores and in libraries. I am more prone to read a book by an author I don’t know if I see it in the library.This avenue has been cut off by the pandemic for the last year. Third, I’m very much influenced by the recommendations of friends, especially friends whose taste I know is similar to mine. The only internet sites that influence my buying and reading habits tend to be a couple of review sites that I like, such as Lesa’s Book Critiques. If I read a book I like by an author who is new to me, I’ll look up his website, read about him, and see what else he’s written.

I’m perhaps one of the few readers who has never bought a book online. If I’m going to buy a book, I order it from one of my local independent book stores if they don't have it in stock. This is not to say that I wouldn’t buy a book from, say, Amazon, if I was desperate to read it and absolutely couldn’t find it anywhere else. If given a choice, I’d rather have a physical book to read instead of an ebook. When I’m done with a physical book, I can either return it to the library or resell it or give it to the local nursing home.

According to a survey issued a few years ago by Sisters in Crime, I’m not alone. The number one factor influencing a reader when she buys a mystery novel is that she knows and likes the author. Second is that the book is part of a series she enjoys. Third, the reader saw the book on an in-store display. (This was pre-pandemic, of course.) Next was that the reader got the book through a book-buying club (this surprised me), and then the recommendation of a friend or relative.

Other revelations from the survey:

The cover of the book is very influential in persuading a reader to consider it.

Most mysteries are bought by women older than 45 (though a third of them are purchased by women 18-44. That’s not to be sneezed at.), and more are bought by women in the South, closely followed by the West, than in other parts of the country. More mysteries are bought through stores than online, and personal recommendations “are the major driver of reading choices.” Even younger mystery readers, who are more familiar with e-readers and use them more than older readers, said they preferred to read physical books. As I said, this survey was taken a few years ago, but I have a feeling the results would be similar if it were repeated today.

Are you annoyed by authors’ continual on-line BSP, Dear Reader? What influences you to read a book, and in what form do you prefer to read it?

Priorities

I've spent the past few days looking at the photos so many of my author friends have been posting on Facebook from Left Coast Crime, one of the major conferences for mystery writers, which this year was held in gorgeous Vancouver, BC.

I did not go. I am eaten up with envy, and maybe a little grief. I did not sign up to go this year because I'm afraid to travel, especially to such a distant location, because of my husband's iffy health. He has suffered a host of problems over the last decade, and I've had to cancel out of so many things at the last minute that I've become gun-shy. I keep thinking I shouldn't anticipate trouble, but just go ahead and sign up for everything I want to do and let the chips fall where they may. However, once you've had to abort a couple of non-refundable several-hundred-dollar conferences you tend to lose confidence in the future.

As it turned out, if I had made arrangements to go to Vancouver this year, I would indeed have had to cancel at the last minute. Don's eyes are going bad. On March 21, his one good eye went all fuzzy and a trip to the eye doctor resulted in emergency eye surgery the next day. Since the surgery, he has not been able to see clearly out of the operated-upon eye, which means he can't drive or read. Things were getting worse instead of better, and of course the surgeon is on vacation. So we called his office and they referred us to another glaucoma specialist who did some voodoo and told us that if things don't improve soon he'll have to have another operation. He had an appointment with the surgeon today (Wednesday), and we did indeed have to drive up to Phoenix for another emergency surgery. Finally got home about suppertime and we're now sitting in the living room staring at the walls, one of us sore and the other tired out. Thursday morning we'll be having a post op exam, and Friday the first surgeon will be back from vacation and we get to see him.

I can't think beyond that. I hope his eye problems will be over, and I expect they will at least be improved. But it's hard not to worry about the worst-case scenario. What if he loses his independence? The very idea kills my heart. Not to mention any idea of a writing career.

Don and I have only one another out here in the wilds of Arizona. We have friends, of course, but no relatives we'd feel comfortable taking advantage of. Don needs me, and I'd do anything for him. So my priority is always him, which means that any thoughts of doing what is necessary to promote my writing tend to go by the wayside. Time to learn effective ways of online promotion. Any suggestions?