Promotion – Too Much or Not Enough?

The good old days of promotion

 My new novel, Valentino Will Die, has been released.I’ve been spending the past few weeks, and will spend the next several weeks, trying to get the word out. Trying to publicize a book during a pandemic presents problems, but opportunities, too. No personal appearances, but many more opportunities to participate in on-line promotion. I’ve been spending hours a day in front of the computer setting things up - ZOOM workshops, podcasts, guest blogs, etc.

If there is anything more boring than shilling over the internet hour after hour after hour I don’t know what it is. After a while I’d be happier cleaning the toilets. At least I’d know for sure that I have accomplished something tangible and immediate.

Besides, how much is too much? How tired do people get seeing post after post about someone’s new book? And yet, one almost has to do it and take the chance of becoming an irritation. Then again, how much is enough? I’ve heard that readers/viewers have to hear about something at least seven times before they remember it. (Don’t ask me who decided that. I don’t know.)

How do you decide what books to read? I consider my own habits. First, if I know and like the author, I’ll almost always give her books a try. Second, I am an inveterate browser. I’ve discovered innumerable titles that I’ve loved simply by browsing bookshelves both in bookstores and in libraries. I am more prone to read a book by an author I don’t know if I see it in the library.This avenue has been cut off by the pandemic for the last year. Third, I’m very much influenced by the recommendations of friends, especially friends whose taste I know is similar to mine. The only internet sites that influence my buying and reading habits tend to be a couple of review sites that I like, such as Lesa’s Book Critiques. If I read a book I like by an author who is new to me, I’ll look up his website, read about him, and see what else he’s written.

I’m perhaps one of the few readers who has never bought a book online. If I’m going to buy a book, I order it from one of my local independent book stores if they don't have it in stock. This is not to say that I wouldn’t buy a book from, say, Amazon, if I was desperate to read it and absolutely couldn’t find it anywhere else. If given a choice, I’d rather have a physical book to read instead of an ebook. When I’m done with a physical book, I can either return it to the library or resell it or give it to the local nursing home.

According to a survey issued a few years ago by Sisters in Crime, I’m not alone. The number one factor influencing a reader when she buys a mystery novel is that she knows and likes the author. Second is that the book is part of a series she enjoys. Third, the reader saw the book on an in-store display. (This was pre-pandemic, of course.) Next was that the reader got the book through a book-buying club (this surprised me), and then the recommendation of a friend or relative.

Other revelations from the survey:

The cover of the book is very influential in persuading a reader to consider it.

Most mysteries are bought by women older than 45 (though a third of them are purchased by women 18-44. That’s not to be sneezed at.), and more are bought by women in the South, closely followed by the West, than in other parts of the country. More mysteries are bought through stores than online, and personal recommendations “are the major driver of reading choices.” Even younger mystery readers, who are more familiar with e-readers and use them more than older readers, said they preferred to read physical books. As I said, this survey was taken a few years ago, but I have a feeling the results would be similar if it were repeated today.

Are you annoyed by authors’ continual on-line BSP, Dear Reader? What influences you to read a book, and in what form do you prefer to read it?