Using Substack for an Author Newsletter

The cover image from my recent author newsletter on JOY.

Happy Friday, Type Ms! It's Shelley, and I'm going to share a little bit about writing and managing a Substack newsletter. 

I really think of my newsletter as a complete publication, not a blog post. That is why I have several sections in each one. These include an editorial letter, a bit about the art, the month’s long-form essay, publishing industry news, my own writing news, and sometimes a bit about Guam or, as in this month’s issue, a recipe for a perfect summer breakfast.

This month's newsletter's theme was "Joy." In the long-form essay, I share a moment of pure joy I experienced while working on the ghostwriting project that became my first published full-length book.

It took me a few hours to write and format the newsletter. Like the better part of a day "few hours." It's not a quick and easy task. 

How Do I Like Substack?

So far I've been happy with Substack. I'm able to follow other writers and people in the industry who know what's what. Publicists. Agents. Editors. These people scan the news and curate the industry happenings, and I feel more informed. (Okay, yes, maybe ignorance was a little more blissful, actually.)

I actually find the platform pretty intuitive and easy to use. I like the data analytics. I like that interacting with others on there, even casually, can lead to some connections. This is similar to other social media platforms.

It's not perfect, of course. I’ve been gaining new subscribers, but at the same time, my open percentage has been going down resulting in about the same number of opens/reads. 

However, the other day I actually had a comment on a "Note" go somewhat viral. According to the post's data, my comment reached 18K people, nearly 700 of which pressed the like button. Guess how many of the 18K checked out my profile? 25. Twelve of them became new subscribers. 

Every little bit helps, I guess. 

Go HERE to read my newsletter and consider signing up if you are interested in creativity, purpose, art, and writing.

I really do try to bring helpful and inspiring ideas to my readers, and I only send one per month. 

Meanwhile all 6000 of the Substack newsletters I follow seem to end up in my inbox every week. Obviously that’s a huge exaggeration--it's more like 60--but I may have to pare down.  

AI News

Did you hear the scuttlebutt about AI and how if you use em dashes and Oxford commas, people might accuse you of using AI. Ugh! I love both! This is, frankly, ridiculous. I'm going to keep writing in the style in which I've become accustomed, and if anyone accuses me of using AI, well, they can think what they want.

Book Cover Update

I worked on the cover again to make it pop even more, and I think it’s done.

I like it better than having the stripe across the bottom, and the font for the title is much more casual, less tight and stiff. 

Never mind the turtleneck. It’s night. On the ocean. Girl needs a sweater.

I finished another scene this afternoon, so I'm getting closer to finishing and releasing this baby. Lately I fashion each scene in my mind, contemplating turning points and conflict and overcoming obstacles and how each scene will lead to the next and move the story forward, plus character development and quirks and dialogue (to tag or not to tag, that is the question!) 

...all the usual craft stuff. 

Have a happy weekend, peeps!