Pre-release planning

 What an exciting series of posts Type M has had recently, several from new members who bring fresh perspectives and new energy to the group. I hope readers are tuning in and enjoying the variety. Often I get ideas for my own posts from the others, but this time there are so many good  ideas that I don't know how to choose. I enjoyed Catherine's post comparing her writing preparation and process to her long-distance running; lay the foundation, set goals, be consistent, always reach higher. I also liked Thomas' post about critiquing groups, I am a huge fan of them and have gathered with the same group for over twenty years. Through thick and thin, through life changes, even deaths, we've become the best of friends. And Sybil's superpower - worrying. Asking what's the worst thing that can happen? What if, what if? And using those disasters to create plot twists. 

I'd also like to extend a warm welcome to Steve Pease (aka Michael Chandos), who will now become our resident expert on all things PI, whether he likes it or not. Writers are a supportive, collegial community, and I believe we crime writers are the friendliest of all. Maybe it's something to do with letting out dark side loose on the page.

My own post today will be mundane by comparison. Mundane and short. My latest book, SHIPWRECKED SOULS, is at that pre-release stage where I have to start thinking about promotional events and activities. The book is going to land with a thud into the middle of January, when potential purchasers are staring at their credit cards in horror, and readers can barely see over their newly augmented TBR piles. Christmas is over and the next big "sales opportunity" - probably Mother's / Father's Day - is months away. Valentine's Day doesn't count unless you're a romance writer. It's difficult to entice a would-be Romeo with a nice little spot of murder.

So my first task is to order bookmarks for the new book and set up a few signings in my favourite independent bookstores in the month before Christmas. Those signings are announced on Facebook and Instagram (with a graphic). While signing my existing books, I will tell customers about the new book and slip a bookmark into any book they buy. My second task is to plan my book launch, probably in early February. That involves first booking the venue; I love pubs, ideally with a separate party room. Then figuring out the program and finding someone to act as MC or moderator. Next, designing the invitation and updating my contact list. I send out emails, Facebook invites, and general social media posts. 

I usually have two launches, the main one in Ottawa and another in Toronto, which is about a four and a half hour nightmare drive down the infamous "401." 

There are two other tasks that happen before the release– ARCs and pre-orders. Right now, Advanced Reader Copies are available through Net Galley, so interested reviewers can go to Net Galley to sign in. Reviews on sites like Goodreads, Amazon, and other book sites are increasingly important for authors to gain any visibility in the crowded book world today. 

As well, SHIPWRECKED SOULS is now listed for pre-order on Amazon, Barnes and Noble, Chapters/ Indigo, and most other book sites. Pre-ordering has also become increasingly important to sales because some complicated algorithm calculates how successful the book will be and gives it greater prominence.

This is as far as I have got in thinking about the new book's release. Stay tuned for more details on the launches as I figure them out. 

Turning the page

 Well, 2023 has arrived! If we are all approaching it with caution, who can blame us? For anyone interested in whether the Fradkin family managed to pull of their holiday get-together this year, the answer is yes! The families from Toronto braved the blizzard and the six-hour drive to arrive on Christmas Eve, we managed the 22-person extended family Christmas dinner at my nephew's with no one catching Covid, although a cold may have been passed around. And we did our famous Fradkin ninth day of Hanukah on December 26th with menorahs, songs, latkes, and lots of wrapping paper. Even Kenzie got a gift, which he loved.

I am so happy 2022 gave us hope in its waning days. Now, if only the viruses would give us a break and Putin would cut his losses and spare everyone further death and terror.  As if.

Welcome 2023!

So now that the joyous flurry is behind me, I turn my mind to my next task - celebrating the release of my fifth Amanda Doucette novel, WRECK BAY, which is due out at the end of January. January is a dreadful time to launch a new book. People are cocooning, their bank accounts depleted and their desire for social get-togethers at rock bottom. It's dark before you get home from work. Decisions on whether to venture out or stay home are often based on last-minute weather forecasts, at least up here in the frozen North.  

Plus, the news about the new book is likely to be buried amid an avalanche of retail and online sales ads for discounted merchandise that businesses are anxious to dump before the spring stuff arrives.

If readers actually see the promo about the new book, they think about the the dark, cold, icy roads, and they tell themselves they can always buy it on Amazon. Which is true (if they remember), and I would encourage people to buy in whatever way feels most comfortable for them. But I am a big fan of local, independent stores, and if one is available in your neighbourhood, consider dropping in or ordering from them by phone or email. Amazon doesn't need your money as much as they do.

I was impressed by Charlotte's post about her friend's outdoor book launch, which was held on the author's driveway with chairs, games, hot drinks, and a fire pit. It would be so much fun, as long as the weather cooperated. No snow, no freezing rain, no brutal north wind. Up here, that's probably too much to ask of Mother Nature. So I am doing the next best thing. My last two books were launched over Zoom, which worked well, but most of us are Zoomed out and eager for in-person connection again. I know I am. Nothing beats seeing the smiles and hearing the laughter of friends and fans who have gathered to cheer you on.

I may do some sort of online "launch" as well, but I am planning two real live events at my two favourite independent bookstores. One at Perfect Books on Elgin Street in Ottawa on February 7 at 6:30 pm (I know, it will be dark out), and one at Sleuth of Baker Street in Toronto on February 4th at 2-4 pm. Official notices and posters will be out soon. But meanwhile, Ottawa and Toronto, if you love Amanda Doucette and want to find out her next adventure or meet her for the first time, mark one of those two dates in your calendars. Even if you don't live near either city, I know both those bookstores will also send you a signed copy. 

Meanwhile, I hope this new baby year treats you well and brings health, caring, and peace to our struggling world.

My Book Launch and Creativity

 By Thomas Kies

Whisper Room, my fifth novel, is due for release on August 2nd and obviously I couldn’t be any happier.  I’m busy preparing for book signing events taking place starting this weekend (yes, I know, it’s a couple of days early). That being said, I’m going to cheat this week and rerun one of my favorite blogs that I’ve written.  This one seems appropriate.  It’s simply entitled: Creativity.

         Creativity

There’s a theory that everyone is born with in innate sense of creativity.  As babies grow into toddlers, and toddlers grow into school age children, they have within them a sense of adventure and curiosity.  As they discover and learn, they take great joy in creating, whether it’s coloring, drawing, painting, singing, dancing, or making castles out of Legos. 

That same theory posits that as we grow into adulthood, we’re often urged to forget our creative side and conform.  Buckle down, do what’s necessary, make money.  

But that creative spark, though dampened, lives on in all of us.  It may come back out in the form of a hobby, tending a garden, making a special dinner, or redecorating a room.

This weekend my wife and I had an outstanding dinner at the house of two friends of ours.  In addition to a delightful meal, the conversation was thought provoking.  We talked about food (of course), home remodeling, a smattering of politics, watching your adult children evolve, and ghosts.  Yes, ghosts.

We also had a very interesting discussion about creativity.

We can save our discussion on ghosts for another blog.

Being of a certain age, we all had former lives and are all redefining ourselves.  One of us was a concert pianist who performed all over the world.  Her husband was a noteworthy magazine publisher.  Now they own a boutique hotel here on the coast, in a historic little town right on the waterfront.  They’ve redecorated, upgraded, installed a 21st Century computer and reservation system, and began a marketing program that includes sophisticated usage of social media. 

Additionally, they buy fixer-upper homes, make them look pretty, and sell them, moving on to the next project.  

They’ve traded one set of creative skills for another.  

My wife was at one time a very successful market research analysist who had done work for major corporations all over the world.  She’s retired now, and during our discussion, wondered what her creative superpower might be. 

During our earlier discussion, we talked about her enjoyment of genealogy and how it led to her discovery of a brother she never knew she had.  It’s an amazing story that I may share on another occasion.  But the conclusion we reached was Cindy’s creative superpower was in her curiosity.  She’s a discoverer—an explorer. 

Mine is that I’m a crime novelist and I make stuff up.  Being a novelist has always been a dream of mine.

I read where the definition of creativity is: Transforming your ideas, dreams, and imagination into reality. 

An article from Huffington Post cited a recent New Zealand study which says that “engaging in creative activities contributes to an “upward spiral” of positive emotions, psychological well-being, and feelings of “flourishing” in life.”

The Pacific Standard Magazine cited another study conducted at the University of North Carolina – Greensboro on college students that says that “those who reported feeling happy and active were more likely to be doing something creative at the time.”

When I think about it, the happiest people I know are the ones who are creating and/or exploring—trying new things. 

So, what do you do to get your creative spark fired up?

I take a walk around our neighborhood or up to the beach.  I find that by the time I get back, I have a fresh perspective on what I’m currently working on.

Here are some other suggestions I found on the web:

Keep a journal and jot down ideas as they occur to you.

Exercise.

Take a media break.

Read a book.

Don’t be afraid to play.  Thomas Edison’s notebooks and Alexander Graham Bell’s prototypes suggest that they played while working. 

Take a break from your daily routine.

Try to think about things and look at the world around you in a different way. 

And finally—I like this one the best—dare to dream!

What to Wear

As I (Donis) mentioned when last I wrote, I'll be launching my latest novel The Wrong Girl, A Bianca Dangereuse Old Hollywood Mystery, at 7:00 p.m., October 29, at Poisoned Pen Bookstore in Scottsdale, Arizona. I’ll be appearing with the great Martin Edwards, who is also launching a new series with his book Gallows Lane. I hope that if you are anywhere in the contiguous United States, or heck, why stop there? - anywhere in this wide world - you'll hop a plane and fly in to join me. Or if that's asking too much, pick up a book (or ebook or audiobook) wherever books are sold.

All that may sound like a bit of promotional overkill*, but after writing ten Alafair Tucker mysteries,

2018

The Wrong Girl is the first of a new series for me and I hoping it does well enough to warrant a second. Some of my author friends who are talented and disciplined enough to put out two or three really good books a year, probably don't worry as much about their launches as I do. But I'm a slow writer at best, only managing a book every year or year-and-a-half, so when I launch a book I have a tendency to over-prepare. Even though I've done this many times. Some may say this makes me neurotic. I wouldn't argue.

2011

One thing I spend way too much time on is pondering what to wear. Why oh why so I make such a big deal out of the launch outfit? When I attend book events with well known male authors, it seems that none of them much care what they wear. In fact, I wonder sometimes if some guys cultivate a insouciant artist vibe, like "I live on too high a plane to care what I look like." I haven't noticed quite the same attitude with women authors. I believe that after all this time I've developed a kind of superstition about my outfit. Just the right outfit will - I don't know what - please the gods? I've stopped trying to figure it out and just give in to the inevitable.

This writing game is tough. And when it comes to promoting yourself, you just have to put your head

2007

down and go. What works for one may not work for you, so you try everything you can manage and do the best you can. The really important thing, though, is to do the best you can without making yourself miserable. Life is too short.

It is now 19 years and probably a hundred personal appearances after my first book launch. Here is what I’ve learned:

1. It takes a great deal of practice and repetition to be witty and spontaneous on the spot.

2016

2. There’s nothing wrong with using your 'A' material over and over, especially when you’re traveling.

3. Look at your audience when you speak - make eye contact. They’ll like you better as a person, and you’ll better be able to judge how you’re going over and make adjustments in your presentation as you need to.

4. Don’t worry about it if you’re nervous. Your audience is predisposed to like you.

5. Always wear comfy shoes.

______________
*or a whiff of desperation?

Launch parties

Barbara here. This blog is all about promotion, including blatant self-promotion, which is shortened to BSP in social media parlance and which can be a tricky line to tread. Inundate Facebook with too much "My book is out! Buy my book! See review of my book!" and you risk people either hiding your posts, unfriending you, or perhaps more kindly, simply scrolling on by. Hit Twitter with too many tweets and retweets and likes about your newly released darling, and people will roll their eyes and label you another desperate, "in-your-face" writer.

All of this hype can backfire, turning off the very readers you are hoping to reach, and yet without social media promotion, many a book sails off the publisher's production line, hits a few bookstore shelves, and sinks like a stone, because no one has heard of it. Professional review sites, publishers' promotion budgets, newspaper book pages, and radio appearances – all these promotional tools are shrinking at a time when the number of published books is exploding. Unless you are an international best selling author, who ironically doesn’t really need the media attention he or she receives, much of the effort to get the word out will fall to you.

With social media and other promotion, the key is moderation. Sometimes less is more, with as much give as take. Connect with people, listen and comment, encourage others, form relationships.

For me, that's where the launch party comes in. A lot has changed since I published my first Inspector Green novel in 2000. Social media like Facebook and Twitter were non-existent. Many of my friends and potential readers didn't even have email (except possibly a work email account). At that time I was so excited to celebrate my first book that I wanted to invite almost everyone I had ever known to my launch. I painstakingly printed out cards and address labels using Word software, licked envelopes and stamps, and mailed out hundreds of invitations. Quite a few people came to the launch, but many more were alerted to the book's existence and went out to buy it.

With subsequent books over the years, I have gradually phased out the printed invitations and I now rely exclusively on email and on social media event invitations. I know other authors have become much more media savvy, using newsletter sign-ups from their website to broadcast their news and using Mail Chimp or other email services to organize their mailings. I love to write, but I don't have a twelve year-old handy to keep me up to date with the latest tech advances.

But I do love a good party. I think it's one of the most enjoyable ways to get the word out and to share my excitement with others. Whether they come or not, they learn about the book. But I am not one of those writers who invites friends from California to my launch in Ottawa. If you do that, the whole thing loses its personal touch. So in addition to social media announcements, I keep track of emails from readers and friends, and individually invite those who live within a reasonable distance to the launch. To others who I know are interested, I send a personal note announcing the book. It's time consuming, but as I said, I love a party.

Which brings me to the crux of this post. My launch parties! FIRE IN THE STARS, the first in my brand new Amanda Doucette series, has been on the shelves a couple of weeks now, and I have lined up two launches. The first is in Ottawa, September 28 at 7 pm, at Mother McGinty's Stage in the Heart and Crown Pub, 67 Clarence Street in the Byward Market. Parking is not as horrendous as you might think; there's a parking garage across the street.

The second is in Toronto, October 13 at 5:30 - 7:30 pm, where else but at Sleuth of Baker Street, 907 Millwood Drive. Because it's way more fun, I am sharing both these launches with my good friend Linda Wiken, who is launching her first brand new Dinner Club mystery, TOASTING UP TROUBLE. At both launches there will be nibblies, drinks, book talk, and readings. A great opportunity to stock up for those long winter nights, or for early holiday gifts.

For those of you who live within a reasonable drive of Toronto or Ottawa, please come on down and help us celebrate the joy of seeing a book launched on its way. It's all free, and you get to share the night with other book and mystery lovers. Which is one of the unexpected delights of the book launch experience.