Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, February 22, 2021

Ink In Her Veins


 By Thomas Kies

The headline in my county’s Sunday newspaper is “Nothing to See Here”, referring to the efforts of local politicians to get a bill passed eliminating the requirement to post public notices in the paper.  They would like, instead, to post them on the county website.  

Yet another attack on newspapers. 

The protagonist in my Geneva Chase Mystery series is a crime reporter for a small independent newspaper that’s on the brink of being purchased by a media conglomerate.  Geneva is based on several women I’ve worked with over the years when I too worked in the newspaper and publishing business.  

It’s a business that I loved.  I did everything, including working as a pressman on a Goss web press in Detroit, becoming a staff writer, eventually becoming an editor, then moving into advertising management, and ultimately becoming the publisher and general manager of a magazine publishing house here on the coast of North Carolina. 

 I even delivered newspapers during a blizzard in one of the company’s ancient, rear-wheel drive vans.   Yikes.

The business was exciting, interesting, and fun, but filled with the pressures of working on a deadline.  

Unfortunately, the business has changed.  The combination of the Great Recession, the effects of the Internet, and Covid-19 has been disastrous for newspapers.  Their main source of revenue is advertising and all three of the factors I presented have shrunk that revenue stream.  

Before the Great Recession, the housing market was booming.  Real estate companies were spending a fortune in the classified section of newspapers, along with car dealerships, and companies looking to hire employees.  

Starting in 2007-2008, the housing bubble burst followed by cascading disasters in employment and consumer confidence.  Companies who always knew about the Internet, suddenly found it very attractive.  It was cheap and easy to use.  

The lucrative classified pages in newspapers diminished to a disastrous level. The advertising in the main pages of the paper also either got smaller or went away altogether. 

According to a New York Times article in December of 2019, over the past 15 years, more than one in five papers in the United States has shuttered, and the number of journalists working for newspapers has been cut in half, according to research by the University of North Carolina’s School of Media and Journalism. That has led to the rise of hollowed-out “ghost papers” and communities across the country without any local paper. “Ghost papers” are publications what have severely cut the staff in their newsrooms making any kind of investigative reporting non-existent. 

Covid-19 has delivered even more pain to newspapers.  When the world shut down in March of 2020, stores, shops, bars, and restaurants all closed their doors for months. Advertising became even scarcer.  Even with the world starting to open back up, the number of pages in your local newspaper has become less and less.  

An unexpected circumstance from the experience of working from home, more newspaper companies are closing their newsrooms, having offsite printing companies produce their publications, and selling their buildings and assets.

A huge part of the joy of working for a newspaper was being with the people you worked with.  Yes, the pressure of daily deadlines could lead to fraying nerves and in-office tension.  But at the end of the day, these people were your “newspaper family”.  Even though I’ve been out of the business for more than ten years, I still stay in close touch with a lot of them even if it’s through social media on the Internet.

Speaking of the Internet, the way people get their news has changed dramatically.

The transition of news from print, television and radio to digital spaces has caused huge disruptions in the traditional news industry, especially the print news industry. It’s also reflected in the ways individual Americans say they are getting their news. A large majority of Americans get news at least sometimes from digital devices, according to a Pew Research Center survey conducted Aug. 31-Sept. 7, 2020.

More than eight-in-ten U.S. adults (86%) say they get news from a smartphone, computer or tablet “often” or “sometimes,” including 60% who say they do so often. This is higher than the portion who get news from television, though 68% get news from TV at least sometimes and 40% do so often. Americans turn to radio and print publications for news far less frequently, with half saying they turn to radio at least sometimes (16% do so often) and about a third (32%) saying the same of print (10% get news from print publications often).

The point of this rambling blog is that even in fiction, I’m transitioning Geneva Chase, crime reporter, into going freelance, working gigs for her newspaper on occasion, and working for a company called Lodestar Analytics that does open-source research as well as instigating deep dive investigations.  

Personally, I still like newspapers.  I get the paper out of Raleigh every day (even they’ve stopped printing on Saturdays, however) and my local newspaper (which has cut back from three days a week to two), as well as the Sunday New York Times (which seems to be flourishing).

I also subscribe to a digital Washington Post feed and routinely scan other websites (all free) for news from around the globe. I’m a news junkie and the Internet feeds my addiction. 

Still, I’m happiest when I’m writing scenes where Geneva Chase is working in the newsroom.  She’s got ink in her veins. I’d like to think that I do too.

Wednesday, September 22, 2010

Stories surround us everywhere

First of all, let me start by saying how thrilled I am to be an official member of Type M for Murder. It's a real honor to join such a wonderful and diverse group of writers. I hope I don't lower the bar.

For the hoards of people who are unfamiliar with who I am and what I write, I'm a British transplant who moved to Los Angeles to pursue a screenwriting career but discovered a passion for writing mysteries instead - which was fortunate given the fact that my screenwriting career wasn't exactly going anywhere.

The Vicky Hill Mysteries are published by Berkley Prime Crime (Penguin USA) and follow the adventures of an obituary writer desperate for a front-page scoop. Set in the wilds of Devon in Southwest England, they are based on my own experience as - yes, you've guessed - an obituary writer.

Working for the now defunct Tiverton Gazette was the most boring job I'd ever had. I'd sit for hours in the newsroom waiting for someone to die (I'm sorry, but I did). How strange that this would form the basis for a series. Although my younger and more optimistic self shares many similarities with Vicky Hill, I can safely assure you that my parents have never been silver thieves nor wanted by Interpol.

One thing I was unprepared for was my editor's fascination for quirky British hobbies that I use as backdrops to my plots. I thought everyone knew about country pursuits such as hedge jumping or snail racing. It just goes to show that stories are everywhere around us. What may appear normal and mundane to me, might be utterly gripping to someone else. Even my manic day job working for a West Coast advertising agency, is filled with enough juicy gossip to write a whole new series. Now, there's a tantalizing thought.

One of the great things about being a writer is discovering that all those ghastly jobs and broken romances really come in useful. My old journals are filled with what now seem hilarious tales of angst and pain to say nothing of a list of jobs ranging from summer chicken "sexer" to spending a full five days in Her Majesty's Royal Navy. No doubt they too, will one day find their way into a book.

I'm intrigued to hear of personal experiences or awful jobs that you've turned into fiction and want to share. But be warned. We writers are always on the hunt for new ideas.