They say that writing a book is a little like telling a joke and waiting two years to see if anyone laughs. I wrote my fourth book, Shadow Hill, in 2019. It was originally set for publication for July of 2020. But, even before the pandemic struck, the publication date was moved to September of 2020.
Then all hell broke loose, and the new date was set for July 2021.
I was fine with that. In addition to the delay, Poisoned Pen Press/Sourcebooks, my publisher, is reissuing my first book, Random Road, for April 13 (about a week from now) to gin up some interest in Shadow Hill. The new edition of Random Road contains an introduction by the author, a conversation with the author, a reading group guide, and the first pages of the sequel to Random Road entitled Darkness Lane. It also sports a dynamite new cover.
Something I didn’t expect happened. The interest level and buzz for the reissue has been so intense that the publisher asked to move the publication date of Shadow Hill one more time, to August 10, to extend the marketing efforts for Random Road.
Additionally, Poisoned Pen Press/Sourcebooks has redesigned all the covers of my former books and asked me to start work on a fifth Geneva Chase mystery. By the way, the redesigned covers are fantastic!!
2020 was a strange year and I watched while a lot of my author friends launched their books during the height of the pandemic. Many of them had to pivot in the ways they marketed themselves and their novels.
Many bookstores were closed altogether and, even now, they’re open at reduced capacity. Nobody did book signings. No mystery conferences were held. You couldn’t visit book clubs.
Online video was nearly the only way to reach potential readers. I think that even as life returns to normal, we’ll find that online will remain a powerful marketing tool. Shameless self-promotion…I’m doing an online conversation with the Poisoned Pen Bookstore on Thursday, April 22, at 8 p.m., Eastern Time.
So, this is my celebratory blog for the re-release of Random Road and it’s mercifully brief.
I hope you’ve been vaccinated and were able to be with friends and family this past weekend. I know that the only thing that will make me happier than seeing my books released is when I can visit my own family and see my grandchildren.
In the meantime, stay safe and stay healthy.