So this month, I am going to send out my "July newsletter," to be followed by my "January newsletter." I should be able to handle that, two newsletters per year.
The question is what should go into an author's newsletter. I am on the subscriber lists of a number of other authors. I'm not sure how I got on all of them, but I find it useful to see what other authors are doing. I enjoy hearing about new books and upcoming events, but I especially like the newsletters that provide something extra. Those newsletters remind me of the newsletter that my real estate agent sends out by snail mail to past and current clients. His newsletter is several pages of homeowner tips, health information, quizzes, polls, and a monthly contest. I don't read all of every newsletter, but I do glance through quickly. And I appreciate the fact that he is taking the time to maintain contact. That's the kind of newsletter I want to do.
In preparation for my first newsletter, I've been searching the Internet for tips and "best practices". Mentioned more than once:
1. Offer information of value.
2. The newsletter should be in keeping with your author brand.
3.Offer subscribers "bonuses" that they cannot find on your website.
4. Use visuals (e.g., photos and sidebars).
5. Content that works well includes: a feature article about book-related topic; your interview of another author; a new book trailer; your to be read (TBR) list; a book review.
I intend to do a feature article about the research I did for my last book that ended up "on the cutting room floor" because it turned out to be irrelevant. I have some photos that will work well. I can probably come up with information for a sidebar. And I'll share information about my current projects.
Anyone else do an author's newsletter? What do you include? Have you encountered any problems?
