The Perfect Title

 by Charlotte Hinger

I wasted a lot of time this morning searching for the perfect title for my new mystery. It didn't work. I'm going to have to reply on my stumble-across method. I liked my previous title, Brutal Bonds, but it's no longer the right fit. 

The title of the first book in the Lottie Albright series was originally Bound by Blood. I had planned for subsequent books to be Bound by Murder, Bound by Death. . . .You get the drift. 

My editor told me that clerks at bookstores don't have the time to read all the books they shelve. Bound by Blood could easily end up in the vampire section. Egads. We couldn't have that! So I began each book with two alliterative words: Deadly Descent, Lethal Lineage, Hidden Heritage, Fractured Families. These combinations are hard to think up. 

I'll bet something comes to me out of the blue beginning with a C, E, or B. My mental processes seem to work that way. 

I've heard one should never judge a book by it's cover, but does anyone doubt the power of a title? It absolutely transforms business books. Examples are Swimming With The Sharks, Atomic Habits, Thinking, Fast and Slow, The Millionaire Next Door. The ones that promise instant wealth grab my attention in a heartbeat. 

All the non-fiction historical books sell better with a catchy title. Fiction sells better too. The problem is coming up with one in this competitive business. 

The funniest story about titles I've heard was told by a veteran novelist at a writer's convention. He turned in his book and the editor said he didn't like the book, but he really liked the title. The writer said, "well, why don't I just jack up that title and run a new book under it. The editor agreed. By the time he turned in the second book, the editor had moved on to another house. The new editor just loved the book, but asked if he minded changing the title. He really disliked it. 

I was not enchanted by the one word titles. Suddenly there were too many books with the same title. Example are Gone, Never, Drift, Lost, Driven. When I recommended one of these books to fellow readers, I had to remember the author's name, too. 

Frankly, when I go into Barnes and Noble or my local book store, Firehouse Books, all of the titles appeal to me. Every single one. The titles overcome my fiscal judgement. 

The Perfect Word

 Donis here, at last. I missed my last Thursday slot because I've been having lots of trouble with my eyes, but today is a pretty good day, so I'm writing while the writing is good. 

First of all, I extend my dearest sympathy to those of you who live in blizzard-land. I hesitate to point out that the temperature here in the Phoenix area has been around 70ºF for the past few weeks lest you think I'm gloating, but remember that this is our reward for living through our Southern Arizona summers. Check back with me in July. You can gloat then.

I've been enjoying my blogmates' entries on titles. Titles are important. You want to convey something of the spirit of the story, catch the reader’s eye, intrigue her enough that she wants to read that book. For the first book in my Alafair Tucker series, I went through several titles before I landed on The Old Buzzard Had It Coming. Since the book takes place in Oklahoma in the dead of the winter of 1912, I first tried to find a title with the word “cold” in it, as in “cold blooded murder”. For a long time, the working title was Blood Run Cold, but in the end, I decided that wasn’t ethnic enough, and changed it to He Had It Coming, since the murder victim is quite a horrible person. Then, one day my mother described a man who lived in her apartment complex as an “old buzzard”. Aha!

That title has served me well, even if early on, my late sister-in-law Dolores couldn’t quite remember how the title went and called it The Old Coot Deserved What He Got, which is pretty good, too. In fact, we considered an entire series with similar titles: The Miserable Son-of-a-Gun Got What Was Coming to Him, The Skunk Couldn’t Have Died Soon Enough, and the like.

I decided to go for something short for the second book, and agonized for a long time before my husband actually dreamed the title Hornswoggled. Since that book, I’ve more or less given up on short titles. The production manager at my press used to tease me for using such long titles that she couldn’t fit them on the spine. But what can you do? 

I sometimes have a title before I have a story in mind. That’s what happened with my sixth book, The Wrong Hill To Die On. The idea for that title was given me by an Illinois mystery author, Denisa Hanania. People are always giving me ideas for book titles. Seems every person living has heard her grandmother reel off a folksy saying that would fit right into the world of my early 20th Century Oklahoma family.

Most of the time I don’t have a title in mind. I just wait until one of the characters says something that sums it all up in one eye-catching phrase. Often for me, good title is like pornography. I can’t really define it, but I know it when I see it. That’s what happened with Hell With the Lid Blown Off. One of the characters was surveying the devastation following a tornado that rolled over Muskogee County Oklahoma. It looked like hell with the lid blown off, says he. 

I'm working on a new Alafair manuscript right now. I have no title in mind. I've always been lucky enough to choose my own titles - at least until my second series, the Adventures of Bianca Dangereuse, was acquired by a different publisher. They chose the title for first book in the series, The Wrong Girl, which was also something one of the characters said (One of these days, you're going to pick the wrong girl).

It made sense, but to my ear, it just didn't have quite the cachet...

They let me pick my own title for book two, Valentino Will Die, since it's about, what else, the death of Rudolph Valentino. I like that better. The third book, which has yet to be picked up, is called The Beasts of Hollywood. I feel like I'm hitting my stride.

And last but not least, my guest on my own website for this month's Tell Me Your Story is the fabulous Mary Miley, who tells us how she got into the historical mystery business. If you missed her guest entry here at Type M, you missed a treat. Check it out here.

So How I Choose a Title and Why I Choose a Book to Read

This week’s discussion at Type M is all about what makes a reader pick up a book. Here is what appeals to me: First, if I like a particular author, I will generally read anything s/he puts out. Second, I am swayed by the recommendations of people whose taste I admire. Third, if I am not as familiar with the author, the blurb is what persuades me to give the book a try. Fourth, a good title will entice me to pick up a book and read the blurbs. The cover may make me look, but I am not particularly influenced, unless the cover is really ugly or bloody, in which case I am inclined NOT to read the book.

I’ve written before about the importance of choosing a good title and how hard I work at it. My publisher lets me choose my titles, and thus far has not changed any that I have picked. My first Alafair book was entitled The Old Buzzard Had It Coming, because I wanted something that was eye-catching and conveyed a sense of ethnicity. I was a little surprised that the publisher kept it, but that title has served me well over the years. The only problem with it is that now I feel like I have to come up with something equally good every time. Sometimes I succeed and sometimes I succeed less.

And on that note, look what I received in the mail today. These are the ARCs, or what used to be known as the “galley proofs” of my ninth Alafair Tucker Mystery, The Return of the Raven Mocker, which is due to hit the shelves in January 2017. It is somewhat shorter than most of my Alafair books—less than 300 pages. As I hold it in my hand, it feels slight, which is odd considering how hard I worked on it and how long it took me to finish. Raven Mocker reminds me of the first book I wrote in this series, The Old Buzzard Had It Coming, and not just because both of them have birds in the title. The stories are not alike at all, but the mood and feeling seem alike to me. Alafair is much more concerned with the welfare of her children than she is with finding justice. Though of course, justice does get found.

The title is taken from the Cherokee legend of Raven Mocker, an evil witch/wizard who takes the form of a raven at night and flies about looking for the old and the sick to torment and suck the life out of them. I chose that because the novel is set during the influenza pandemic of 1918, an epidemic so virulent that experts believe close to fifty million people worldwide died from it.

Over the next few weeks, I’ll be posting an excerpt on my website, as well as reviews when they start coming in.

So…on another topic entirely—my husband and I were watching the news a few weeks ago when out of the blue he said, “Have you noticed that these days everyone begins their sentences with the word ‘so’?”

I had not noticed that. But since he pointed it out, I have become hyper-aware that it is true. I challenge you, Dear Reader, to listen to a radio or television interview and count the number of “so”s. How this language hiccup came about I do not know, but it does remind me that when I was growing up in the wilds of Oklahoma, it was very common for the folks to begin every sentence with “well…” I have considered making a drinking game out of the “so” habit, but I’m afraid that if I took a shot of  something every time someone on t.v. or elsewhere began a sentence with “so”, I’d end up passed out on the floor.

Of covers and titles

Barbara here. What an interesting discussion we are having on Type M! It revolves around covers and titles, and how important they are when we choose a new book. Several people have commented that the two most important determinants in choosing a book are:

1. I've read and liked the author before.
2. Friends and reputable reviewers have recommended it.

This is true for me as well, although I would add that winning or being short-listed for a juried award that I respect might make me at least check out the book.

But what about all those excellent, unsung books that I've never heard of? Much as Rick described, there are several stages in my book buying process. First, "something" has to draw me to pick up the book off the shelf. Second, I read the back cover to see what it's about. If that's intriguing enough, I read the first page to see if it's well written and if I like the author's writing style. If I continue to be intrigued and impressed, even if I've never heard of the author and never read a review, I might buy the book. Online book browsing is somewhat different because it's much more annoying and fiddly to click through multiple links to read back covers and opening pages, and then you lose your place on the "shelf". Moreover, the first details to leap out at you are ratings and reviews, which can ruin a good book in no time.

But in either buying experience, there is that "something" that first makes you pick an unknown book from the shelf. And to me, that something is firstly cover, and secondly title. Both say a lot about the book, the style, and the sub-genre. Pun titles are almost always cozy, at times too clever by half. The covers often feature food, cats, and quaintly comfortable settings (think drawing rooms, porches, and libraries). On the other hand, guns, explosions, or silhouettes in dark alleys, accompanied by two-word, often two syllable titles like White Fear and Dead Eyes are almost always thrillers meant to keep you up all night. Neither are likely to attract me. I want stories that are unique and layered, stories that make me think as well as feel, so I will go for the title with a hint of mystery and intelligence.

Marketers and cover designers know their markets. They know the guns and short titles will attract the reader who wants to be kept up all night, while cats and tea cups will attract the reader who wants to spend a delightful few hours on a friendly puzzle. If the marketer and cover designer get it wrong, writers may never find the audience who will love their books and readers may miss a great story.

Fortunately for me, my publishers allow me to think up my own titles (which as Aline says could be a disaster, but I work hard to find a title that captures exactly what I want to say about the book). The publishers also ask for my cover ideas and send me the preliminary mock-up for my feedback. This is a fascinating process because the errors are usually not with the image itself but the colour or mood. Covers are much less about the image itself as they are about the atmosphere they create and the mood they evoke.

FIRE IN THE STARS is an example in point. The novel takes place in Newfoundland. The first cover, shown above, portrayed a stretch of rocky coast with a cluster of little house perched on the slope. It was meant to look bleak, but it was far too pretty and peaceful. The colours were pastel blue, grey, and white. The font was white. The book is fiery and full of danger from the crashing ocean and the dark, jagged shores. Readers hoping for a story of quaint bygone Newfoundland life would have been surprised by my book and those hoping for an edgy, suspenseful mystery might not have picked it up.

Fortunately, in the exchange of ideas that ensued, the present cover was developed. I hope the right balance was struck. What do you think? And  have you encountered any titles and covers that are jarringly wrong?

The Title Dilemma

Oh what to call the precious gem. Actually, I'm convinced books are precious only in the eyes of the author. Once a book reaches a certain place in the production process and is subjected to the ideas of the marketing team nothing is more unnerving than the process of choosing the best title to maximize sales.

I'm used to houses changing my titles by now. The title of the first short story I ever published was changed from "Night Song" to "Alone at Night." After all, it was for a trucking magazine, Overdrive. And from then on it was strictly downhill. Or was it? Through the years, I've found the reasons for title changes fascinating. Come Spring was originally A Different Spirit. The reasoning there was that A Different Spirit sounded occult.

Bound by Blood was changed to Deadly Descent because my editor pointed out that clerks don't have time to read all the books and it would end up in the vampire section. I had envisioned the "Bound By" series. Bound by Blood, Bound by Death, etc. It's now the Lottie Albright series and each books has a distinctive name, although all have two alliterative words. I'm very glad. I have trouble keeping track of which books I've read in some series. John Sanford's Prey series comes to mind.

The academic book I'm publishing with University of Oklahoma press has been especially troubling. I worried about the first word, Nicodemus. It's about the ideas of three men who played a critical role in founding the town and I was afraid the descendants of people in Nicodemus would be distressed that their family wasn't mentioned. There are a number of books that could be written about the original colony and I hope those familiar with the genealogy will consider doing it.

Mine is about A.T. Hall, Jr., John W. Niles, and E.P. McCabe and its all about politics. I think the final title will be Nicodemus: Reconstruction Politics and Racial Justice in Western Kansas. The sub-title will narrow the focus an people's expectations.

I'm very, very happy with this one although Post-Reconstruction Politics would be more accurate. I started by wanting Creating a Civilization because African Americans had to do just that after they migrated to the High Plains.

This has been a hard book to write. Tracking down documentation is a lot of work. It's sort of like the sleuthing process in a mystery.