Fried Chicken

 by Charlotte Hinger

 I found this really great cartoon in The New Yorker. It was perfect for my Type M post. I really wanted to use it. It featured this chicken and the ridiculous efforts a certain social media company  (you can bet it will remain nameless) uses to win users to their network

I can't use it. People who know what they are doing (not me) say that nothing will get one sued faster than copying images without permission. What's really sad is after many years I have mastered the knock of inserting pictures into blogs. Some of my friends mastered the art at the very beginning. They just went plink with their index finger and voila--witty entries appeared that were illustrated.

The cartoon was so applicable to what's on my mind: marketing. I can't use the cartoon, but I can tell you what it was about. A guy is walking down a hotel corridor carrying a chicken, knocking on each door, telling each occupant that he would like like for them to join his professional network.

I thought it was hilarious because it summed up the sheer looniness of much of today's marketing efforts. The number of books being published every year is astronomical. Far too many for the market to absorb. The industry counts as a book a work that has an International Standard Book Number. No doubt there are many more that do not have this number. 

The whole purpose of marketing is to get a book into the hands of persons who might want to read it. One of the surest ways to do this is to win an award given to writers in that genre. I always read the Edgar winners and the finalists. I read the winners of Western Writers of America Spur Award. I read the Pulitzer prize winners for fiction and some of the finalists. There are many other contests that interest me.

Another sure way to focus attention on a book is through reviews. Unfortunately, the publications with the most influence (New York Times, Kirkus Reviews, Publishers Weekly, Library Journal, and BookList) receive so many books in a week that it's difficult to make the cut. The New York Times receives about 1000 books a week. Of course, there's a substanial increase in sales of a title when it's featured. 

Sadly, with the winnowing of small town or regional newspapers there are fewer publications that try to call attention to local authors or novels that have something to say about issues in that locale. 

Marketing is an important part of the business. I've always thought those of us who have had the good fortune to be traditionally published have a duty to our publishers to do our best to sell our books. 

There's always someone waiting in the wings who would be tickled plumb to death to take our place!

 

Flogging My Way to Success

Just can't do it folks. Can't nag my friends and family members about writing reviews of my books. I consider it an honor when someone tells me they bought one of my books and just loved it. Yes, that happens! But as far as going the extra step and twisting their arms to get on Amazon and give me a good review, I just can't. 

Good reviews are very important. I'm thrilled every time I get thoughtful comments from one of the four major review magazines: Publisher's Weekly, Booklist, Kirkus Reviews, and Library Journal. One of my biggest honors was when Hidden Heritage, the third book in the Lottie Albright series, was flagged by Kirkus as one of the 100 Best Mysteries, and one of the 100 Best Fiction Books of 2013. I wondered if they had made a mistake.

Publicity directors send books all over the country to magazine and newspaper editors who write book reviews. These people are swamped. There were over 1 million books self-published in 2017. In 2018, 675 million print books were sold in the United States. That's print books. The statistic doesn't include ebooks. And every one of the these writers would love to have a review.

Everyone who has ever held a job knows there are parts to their employment they really don't like to do. Personnel in health care complain about the volume of government forms they have to fill out. Some management positions involve a lot of travel. When my husband had the livestock truck line I remember one of the drivers commenting that if had wanted to be a bookkeeper he would have taken a job in that field. Filling out envelopes, check records, fuel purchases, dispatch information, and log books was a tedious undertaking.

Most of the writers I know would like to write. The more gregarious among us like speaking to groups. Frankly, I enjoy this. But I balk at constant blogging, creating newsletters, commenting on my computer, and even updating my website.

But the reality is--the work has changed. We are no longer sequestered in a garret courting our Muse in blessed silence. I'm very interested in how other authors manage this problem.

Nevertheless, I draw the line at pressuring my friends to write a review for me on Amazon. When someone does, I am grateful. But somehow asking them to do this reminds of chain product selling. You buy a product and the seller immediately pounces and wants you to become a distributor under them.

Doesn't that sound like a grim approach. "You've bought my book! Wonderful. Now review it."

(BSP) Blatant Self Promotion

YOU’RE INVITED

BOOK SIGNING MARCH 23, 1:00 PM BARNES AND NOBLE LOVELAND

THE HEALER’S DAUGHTER

By

Charlotte Hinger

Starred Review in Library Journal

“Readers who appreciate historical accuracy in their fiction will find this a powerful read. The impressive degree of realism and Hinger’s skillful weaving of personalities and story lines make it a real page-turner.”

I know this is shameless. But it really makes me very happy. More along a proper writing post next time.

Year of the Rooster

2017 is the Year of the Rooster according to the Chinese zodiac. There is something about this that appeals to me. My sign is the Dragon and this year the prediction is very optimistic. So much so that I ran right out and bought this glorious gaudy ceramic rooster to set on the windowsill in my kitchen.

2016 was a very tumultuous year. Good and bad and good and bad and all of it wildly unpredictable.

I worried about my editor's reception of Fractured Families. As it turned out she liked it more than any book I've written. To her (and my) relief, it received excellent reviews from Kirkus, Publisher's Weekly, and Library Journal. It's way my darkest mystery so I'm still surprised. It will be released March 17th.

The horoscope warned me that my success would depend on hard work. When does it not? Luck counts, but not for much.

Here's what's true (at least for me)

There is no substitute for writing everyday. Even if it's only one page. That practice starts a mental process like setting yeast a-working. Plots, people, bubble away in the background even when you're tending to other matters.

No one really understands the writing process. Don't try. Just do it. Writing is best learned by writing and by going to other writer's books for instruction. Study how they get people in and out of a room. Why have you remembered a book for years? Why are these characters memorable? What makes you stop reading half-way through?

Write a manuscript twice before you show it to anyone. You know darn good and well what's wrong with your book when you've finished. Go through it again and fix it. Fix the plot, the characters, the grammar, and then, and only then, throw it to the wolves. Then pay attention to what they say.

This is short list. I'll save more for another blog. But it all boils down to the same thing. There is no substitute for self-discipline and putting your shoulder to the wheel.

I'm going to stop admiring my rooster and head for my not-so-lovely computer.