Vanishing Book Reviews

by Charlotte Hinger

The mother of all book reviews is the New York Times. The lucky author whose book is reviewed by this prestigious publication will see sales leap. We should all be this fortunate. The other "best" places to be reviewed are Publisher's Weekly, Kirkus Reviews, Library Journal, and Booklist.

Kirkus Reviews gives a prize of $50,000 to the best fiction book, the best non-fiction, and young reader's literature. Wow!

But here's the rub when it comes to reviews. Library Journal gets more than 60,000 requests a year. So does Booklist. That's 5000 a month, 1200 a week, 250 books a day. Kirkus Reviews receives 200 submissions per day.

My Recent historical novel, Mary's Place, did not get reviewed by any of these publications. Previously, two of my mysteries received starred reviews from Kirkus, and all of my other historical novels had been received by at least one of the magazines.

I was disappointed. Dumb me, I had not realized how much the publishing world had changed. Review sections are much smaller. Magazines are thinner because of the price of paper and because of the decrease in advertising revenue.

All of the places which grant reviews have guidelines. Following guidelines is crucial. One of the most constant "rules" is to submit a book about four months ahead of publication.

Here are the guidelines from Kirkus Reviews:

The following guidelines are intended to help publishers get the right titles into the right hands at the right time so they can receive consideration.

WHEN TO SUBMIT Kirkus will consider titles that are submitted as digital galleys or e-books at least 4-5 months before publication date. As soon as a book is reviewed—usually 2-3 months before its publication date—the publisher is notified of the review rundate.

WHAT TO SUBMIT We consider all new adult hardcover or original trade-paperback fiction, general-audience nonfiction, and children’s and teen books. Editors make individual judgments about coverage based on merit or potential interest.

Kirkus does not review books in the categories listed below in its traditional program. (Kirkus Indie does not put genre or publication date limits on submissions; see more information about that program here.)

—already published books
—reprints of books that Kirkus has previously reviewed
—self-published titles
—print-on-demand titles
—poetry (except children’s and teen)
—cookbooks
—crafting books
—guidebooks, including travel guides
—personal finance
—textbooks
—specialized technical or professional works
—any work intended primarily for an academic audience
—reference books
—instruction or how-to manuals
—screenplays or other dramatic scripts
—computer and technology handbooks
—books of regional interest

Fortunately, there are oodles of websites created by book bloggers who might give your book the attention it deserves.