Retirement---More Time for Writing and Marketing

 By Thomas Kies

It's a little hard to tell from that photo, but that was a toast made in my honor at my retirement party. I’m retiring from my day job as president of our county’s chamber of commerce this week. Friday is officially my last day.  About a week ago, my board hosted a very nice, well attended happy hour in celebration of this event, so this week is a bit of an anti-climax.

That being said, this past week was extremely busy, and this coming week will be even more so.  My replacement has already started so she’s in my old office and I’m taking up space in the conference room, where, I swear, it’s cold enough to hang meat. 

In addition to helping acclimate the new president into her new role, I’ve volunteered to be the moderator at our League of Women Voters Candidate Forums---all five of them.  This year the interest in the municipal elections has been remarkable.  Each election has between seven and twelve candidates running for three seats each.

So I’ve been putting together questions for each forum pertinent to the municipality and trying to time the forums so they go the full two hours and not a minute longer.  The reason?  I’m standing the entire time behind a podium and my legs and feet are screaming at me by 8pm.  I really wasn’t the sharpest tool in the shed for volunteering for twelve hour days during the last two weeks of my career. 

What that’s done is slowed down my work on my next Geneva Chase novel.  I have a manuscript submitted to my editor that isn’t a Geneva Chase mystery and I wasn’t sure if working on another book in the series was a good idea.

But I met with my agent while I was in San Diego for Bouchercon and she advised me to go ahead to write another Geneva Chase adventure.  I’m at the 230-page mark and this is where I tie up some loose ends but also lay some new clues.  All of it in the middle of a hurricane.  In the book, not here on my island...not right at this moment. 

It’s difficult to keep the writing momentum up while tying up my own loose ends.  

After Friday, October 20, I hope to have much more time to write and promote the books I’ve already had published.  I saw a post online the other day asking, “When did writers have to become social media influencers?” 

That’s a good question but that’s where most of the marketing takes place, isn’t it?  How many of your local newspapers carry book reviews?  Another question, in this day and age, how many of you have daily newspapers in your area?  There are fewer and fewer of them.

Trying to promote your books on any “old media” is problematic at best. 

It’s the internet that needs to be used and that takes time.  One more reason to look forward to retirement, in addition to being able to read more often, take walks on the beach, travel to locations on Cindy’s and my bucket list, and visit my family.  

Oh yes and write.  I love to write.  

Just got to get through the rest of this week.

Banking Woes

By Charlotte Hinger

Guess what! The historical novel I'm writing right now is timely. It's about that period in America's rural history when small communities were losing their banks and farms. The bank failures afflicting our country right now sound very familiar to those of us who remember the 1980s.

I've been writing this book, Mary's Place, forever. Happily, it will be published by the University of Nebraska Press. But who would have thought the non-fiction aspect of this novel would be a hot news item?

 Everyone's book is about some particular setting or topic that can be exploited for talks. Speaking about that little something in the background is much more likely to hold an audience's attention than trying to persuade people to buy your novel. 

I've always known this, but with the advent of social media it's easy to get sidetracked. So many platforms, so little time. With the daily bombardment of emails and messages, I've become a chronic and habitual deleter. Yes spellcheck, I know deleter isn't a real word, but I'll bet Type M followers know what I mean. 

Sometimes, traditional methods work best. When was the last time you read a novel where a banker is a heroic character? I'm going to target agricultural bankers with postcards and letters. One banker recently told me a friend of his was shot for not loaning the client money. He personally had been kicked. People in this occupation need soothing and that's always best accomplished with a book that makes them feel appreciated. 

Ah, marketing. The perpetual burden. I was warned that I couldn't expect to sell my mystery series along with historical novels. But that's not true. Because all of my books are set in Kansas and I have a flaming state loyalty, the duality works. 

With Mary's Place, I'll start contacting clubs and organizations far ahead of the publication date to see if they would welcome a program about banking. For instance, I'm a member of Westerners International and that's the first group that came to mind.

It's so heartening to speak to people on a topic that they are interested in. 

For some reason planning marketing comes hard for me. It's not that I can't think. It's just that I don't like to lock in plans. Oddly enough I love to solve problems. An ability to solve problems would seem to carry over to futuristic planning, but it doesn't. I tend to be crisis oriented.

To stay afloat in this noisy overcrowded word of mystery writing, we simply have to learn to plan campaigns. Oddly enough, there has been very little written on this subject.

Care to share how you do it? Do you simply respond to whatever falls in your lap? Or plan ahead.?

More thoughts on marketing

 I'm always astonished when my day to post arrives and I'm delighted to read the posts by others. Charlotte's post on marketing was informative and alarming. If preorders and marketing strategies have already determined the future sales of a book, why am I going to book signings and readings, or reporting reviews on social media, or keeping my website up-to-date? Or even writing this blog.

Partly, I think it depends on what your goals are, both for writing and for promotion. I know I am really lucky, in that I am retired from a "regular" job and have a modest income from pensions that keeps food on the table before I even factor in my writing income. I am grateful that this gives me the freedom to tell the stories I want to tell, knowing they will never make me a bestseller. Yes, it would be nice to make more money because there are always things and experiences I'd like to have, like taking an African safari or going on a theatre tour to London or New York. But I would hate to be writing a book that didn't inspire me, just because it might sell more copies. 

Early in my career, I had an agent who told me to write a book set in the United States and make it more like the bestselling thrillers. I was told the "big" publishers don't want a book set in Canada because they don't sell. I understand that publishing is a business and that they buy products that they expect will make them money, but their money goals are loftier than mine. I want to tell stories that reflect my culture, my experience, and my land. Luckily I found a home with a Canadian publisher whose motto was just that. I love to write, but it's the passion of storytelling that drives me, and if I lost that, I doubt there would be much point in writing at all.

So what about marketing? Ultimately it's the challenge of making yourself known to the audience that might enjoy your kind of book. If they do, they also spread the word through their own social media and friendship circles. I have a pretty good idea who my target audience is. Louise Penny was apparently once asked who read her books and she replied "intelligent women with colds". The answer is brilliant, and I think it applies to many mystery writers. I know men read my books, and Millenials too, and maybe even busy people who can only sneak a few minutes of  reading into their day. But the bulk of my readers are educated women who enjoy the challenge and subtleties of a good mystery and who have the time to read. 

I leave the mega-marketing to my publisher (the targeted advertising and review copies, the bookstore and library sales reps, and so on). I focus on the one-to-one, by engaging on social media (mostly Facebook and Instagram), setting up bookstore signings and library readings, and attending book clubs. I actually love doing all those things, because they involve direct interaction with book lovers and readers. Nothing is more inspiring to a discouraged writer than meeting someone whose eyes light up as they describe reading your book.

Charlotte's post was comforting in a strange way. I know I'm probably missing swaths of potential readers by not using TikTok or BookBub or Goodreads, or sending out newsletters, etc. But maybe, at the macro level, it wouldn't make a whole lot of difference. What do others think?

Seeking Dumbo's Feather

 Lately my fellow Type posters have discussed favorite chairs and writing methods. I definitely have a favorite chair. This is where I read, create first drafts, nap, fret, eat popcorn, cry, read endlessly, and pretty much just live.

This chair accompanied a sectional. It's supposed to be some sort of leather, but I doubt it. Vinyl? Perhaps. All of my furniture is purchased with this criteria: how will it look with a cup of coffee spilled on it? Or tea? Or soup? I bought it from JC Penney's decades ago. It's lasted forever without showing a bit of wear. 

For some reason most of the authors I know are just fascinated by the methods used by other writers. How long do they write, where do they write, etc. We are all searching for Dumbo's feather. Some magic formula or method that will make the process easier. It ain't going to happen. 

I'm amazed at the variety of paths taken to produce books. My own struggle to come up with material that's marketable or fit to read (not always the same thing) has involved a great deal of stealth. When my children were little I got up at 4:00 in the morning. My husband was driving a truck for National Beef and like a good wife I got up to fix him breakfast. It's a cultural thing. That's what rural wives did back in those days. 

Much to my amazement, I found that I had the energy of a little squirrel at 4:00 and nobody, not my kids, not my community, not even God, wanted a thing from me at 4:00. So I kept this habit for quite a number of years, even after Don had moved on to another job. 

Early on I developed a quota system. Five pages a day, five days a week. To accomplish this I learned to write anytime, anywhere, and under any circumstances. Didn't matter. In between numbers at music festivals, emergency rooms, on a bench at a softball game. Whatever. To save myself and the children embarrassment, and appear "normal" I learned to get at it "my work" very quickly, so I wouldn't have to tote it around to strange places.   

After Don bought the truck line and our children left home, my sleeping/waking hours mirrored his. When I became involved in the business, our hours were identical. Through the years my quota changed to a one page minimum and included a great deal of non-fiction.

Now I get up at 6:00. Since I'm in the first draft phase of my latest mystery, I curl up in my chair and am writing this particular book in longhand. I don't know why I'm using such an old-fashioned method, but I am. 

I have a dedicated office with a fast internet connection and a huge monitor. When I transfer the manuscript to the computer, I love the luxury of being able to edit it instantly. 

A friend was recently invited to contribute a non-fiction book to a series. She's thrilled. She plans to isolate a big chunk of time and get 'er done. This has never worked for me. It's what I want to do. Would love to do. Heaven knows I've tried it often enough. But when I do there's always some crisis. My allergies act up, something happens to my adult children or grandchildren, or a pet, or there's a plumbing problem. You get the drift. 

Now there is the relentless demand of social media and marketing. There's a proliferation of material I should be reading. Zoom calls and oodles of seminars. 

What works best for me is still the method I developed in the beginning: a certain number of pages five days a week whenever, wherever, and any time. Until I enter the hallowed halls of bestsellerdom and people bring me meals and whisper in my presence, I suspect that will always be the case. 

The Next Big Thing

We writers are always getting hit on the head about the need for marketing. You can't turn around without tripping on yet another promotional idea that you must try. Fundamentally we want to reach new readers while keeping in touch with our stalwart fans. To that end, over the years different platforms and venues have come and gone. I cringe when I see my first promotional attempts on the Internet because they list my contact info on Myspace. How's that for dated? Back then, my agent was constantly browbeating me to find new fans on Myspace and get my titles and name out there. About the same time a group of urban fantasy writers that I belonged to, The League of Reluctant Adults, was all set to launch our blog. It was supposed to be a sophisticated operation with fan forums for every member. Then Facebook came along and Myspace sank faster than the Titanic. Few of our fans stuck with the League of Reluctant Adults and through an unspoken consensus, we contributors abandoned ship. The blog remains in cyberspace like a derelict Flying Dutchman.

Another promotional shtick was the infamous book trailer. I remember my agent and editor at the time breathing down my neck for a book trailer.  Since most book trailers were lucky to get a hundred views, I tried something different. My son Emil is a talented stop-motion animator and we collaborated on two Lego trailers, Vampire Lego Movie and Jailbait Zombie, the latter of which includes a cameo of me. Each accumulated over 150K views, which is far better than average for a book trailer. But did those views translate into sales? A tiny bit, perhaps.

Some of my writer friends tried engaging fans through video blogs but those didn't gain traction. Talking about writing and presenting book reviews in video format wasn't very appealing unless you had a compelling presence across many other interests.

Currently, Facebook is my primary means of reaching out to fans. I post my appearances at cons and pimp whatever new work I or fellow writers might have. When Twitter began I spent time there but didn't get much attention. Today I only visit Twitter about twice a week. My account on Instagram stalled because of the constant need for new visual constant and I couldn't keep up. Venues like Snapchat I haven't bothered with.

Ironically, some writer buddies have pulled back from their social media platforms. Online discussions have devolved into political flame wars about pretty much everything and those can suck the life out of your day. Plus, you can get tossed into Internet jail for violating "community standards," whatever those happen to be at the time. And sadly, many of my women writer friends have shut down their accounts because of stalkers and harassment.

So what will be the new thing? I knew you would ask. Here's my learned opinion. I dunno.

The Magic Lever

While we writers like to portray ourselves as servants to the Muse, as mortal scribes channeling Inspiration, we gotta pay the rent and that means selling books. That and riding herd on the day job. Every established writer gets hit with the question: How do I market my book? Which is another way of asking, How do I make money in this writing gig?

The easy answer, Sell lots of books. Be on notice that if I had my hand on the magic-selling-books-lever, you can be sure that I wouldn't let you put your toner-stained mitts on it. So how to sell books? What helps is getting your name out in public. Let me share my experience of what happens when you don't. Last year I cut back on my touring schedule, appearing only around the Denver area. However, I did keep tabs with my fellow writers working the Bard's Tower booth, formerly the WordFire booth, as they dragged the setup from comic con to comic con and greeted metric tons of people. Make no mistake, working the booth is an effort. Set up and tear down is a real pain, and holding court on the exhibition floor keeps you on your feet for a solid twelve hours. The upside is that you're meeting new readers and occasionally, even fans. Paying for travel and meals takes a bite out of your wallet and even if you sell out stock, which I've done, you won't come close to covering your costs. Even so, I missed the excitement of the shows, the comradery of hanging out with this gang of misfits, and the chance to see a new city. But more importantly, a consequence of not touring was a downturn in my royalties. Not good.

This year I signed up for as many gigs with the Bard's Tower as I could fit into my schedule. Though I haven't appeared in many shows, what I've seen is a lot more traffic to my Facebook book pages and more engagement in Twitter. We'll see if that translates into an uptick in royalties. Stay tuned.

Walking the Line

Frankie here. I've been chuckling through my colleagues posts this week. In empathy, not superiority. I just left a comment apologizing for what was both a typo and a grammatical mistake in a guest post. I typed (on my computer keyboard). I meant to say that my "books are," but instead wrote my "series are." Are commas and periods in the right place in this paragraph? I have admitted to myself that even though I was both a Psychology and an English major, I have trouble remembering the rules. I go back to double-check before reading term papers.

I did learn to type in high school even though I was on the academic track. There was a simple reason for that. My cousin taught at the high school I attended during my senior year. I rode to school with her some days when I missed the bus. I took typing because I knew it was going to be useful. But I'm pretty sure I didn't get an "A" in the class. I was not a whiz on the keyboard. I jumped for joy when I realized that computers allowed one to erase and edit without ripping a hole in the paper. Without a computer, I might still be trying to type a book that could be submitted. My first two efforts are tucked away in my desk awaiting that mythical one day when I have the time to try revising them. The manuscripts can't be scanned because there are so many typos and whiteouts.

But getting to the intended topic of my post today. As I've mentioned, Speaking Volumes is re-issuing the five books in my Lizzie Stuart series. The first two books, Death's Favorite Child and A Dead Man's Honor, are available now in both print and Kindle.Old Murders, is with the publisher. The last two books will be out this year, too. And my publicist, PJ Nunn, is doing a marvelous job of helping me relaunch the series. All good, but this does present a challenge.

If you're writing a series, you know about the delicate balance that a writer faces when it comes to marketing. On one hand, we want to interest prospective readers enough to get them to go to our websites and learn more about us and our books. On the other hand, when talking about our books, there is the danger of saying too much. We can spoil a new book for a loyal reader by giving away an ending. We can spoil an entire series for a reader who have just discovered us and our books by revealing how the series evolves. Who lives, who dies, who gets away with murder. I've been finding this particularly challenging as I am relaunching a series five books in.

For example, I have revealed (although it was mentioned by readers and reviewers when the book was published) that Lizzie's mother, Becca, is a femme fatale. I commented on that in a guest blog that came out today. Again, on one hand, I was talking about a character that I love who has popped up in a series that is not cozy, but certainly not noir. On the other hand, I'm hoping that knowing Becca survives her first appearance won't spoil the book for readers who pick it up -- especially for  readers who prefer to begin with the first in the series and wouldn't have learned Becca's fate until Book 4.

Walking the line during a marketing campaign is a challenge. But it's lovely to work on the plot of a new book as new readers are discovering the series. I need to think before I blurt out any important plot twists and remember to say "the killer" rather than identifying by pronoun. But I'm having fun trying to find creative ways of saying enough and no more.

What I Write About

Last night I did an exercise suggested by Donna Alward and Nancy Cassidy, the authors of an article in Romance Writers Report (RWR)* about "Finding Your Core Story." Alward and Cassidy encouraged writers in search of their brand to look for the elements that appear in their novels over and over again.

I'm fascinated by marketing -- maybe because I'm not that great at doing it. I don't have the time to do it well or consistently. I'm also not sure how to market in a way that feels comfortable and true to who I am. But I do enjoy reading marketing books. I do research on mass media/popular culture in my other job as a criminal justice professor, so I'm always interested in how a good marketing campaign is developed and implemented.

The exercise recommended by Alward and Cassidy is a writer's version of what branding experts recommend for entrepreneurs and business owners. I found a pen and sat down to list the recurring elements in my fiction writing. I had no problem narrowing down to five: brainy and compassionate female protagonist; multicultural cast of characters; impact of past on present; social issues; ethical dilemmas.

When I thought of these elements as my "core story," I discovered something. In both my Lizzie Stuart series (featuring a crime historian and set in the recent past) and my Hannah McCabe books (police procedural novels set in the near future), the core story is about time/place/people. That sounds obvious, but what is important to me is that I show how my characters have been shaped by the time and place in which they live. Lizzie was shaped by her childhood and teen years in a small town in Kentucky in the late 1960s and 70s. Hannah was shaped by growing up in Albany, New York, an old city coping with rapid change.

As I really thought about this -- about how important the impact of  time and place on my characters is to my stories -- I realized this was what I was missing in my 1939 historical thriller. As I've written in other posts, I've been struggling with the structure of that novel. I have to move the characters from Easter morning 1939 in Washington, D.C. to the New York World's Fair that summer and finally to the premier of Gone With the Wind in Atlanta in December. I've been focusing on that and making minimal progress. This "core story" exercise reminded me that I have been putting the plot before the elements that matter most to me when I'm writing a book.

To make my thriller work, I need to stop what I've been trying to do. I need to go back to those character bios that I did and then put aside. Plot matters in a thriller, but -- for me -- the only thriller I'll ever be able to write needs to be rooted in how my characters are shaped by time and place.I need to allow my characters to think about and comment on their world in 1939. I have to let them respond to what is happening rather than try to move them through the plot.

That is my core story -- people in a time and place responding to extraordinary events in their lives. They are dealing with social issues, responding to ethical dilemmas, and fumbling their way through the relationships in their lives.

Now I understand why I am drawn to stories set in the past or future rather than the present. I need to be able to look back or look forward. It makes perfect sense that my new protagonist is living through the disruptions of post-World War II America.

*RWR is published by Romance Writers of America. This article appears in the September 2016 issue.

Marketing for Fiction Writers

I wanted to follow the eloquent posts this week by Donis and Barbara with my own thoughts about Women's History Month. But I'm going to wait until next time and think a bit more. This post will be about marketing. I suspect I may be more susceptible to a sales pitch than my colleagues on Type M because I study mass media/popular culture. I am sometimes drawn in while I'm analyzing what is happening. A really good marketing strategy leaves me wanting to see if the product lives up to the hype. Yesterday morning, I watched a marketing master at work.

I tuned into a webinar conducted by publishing executive and life coach, Michael Hyatt. I discovered Hyatt because he was mentioned in a non-fiction author's blog post. She had a link to his website, and I found him interesting enough to read a few of his posts -- and ended up on his mailing list. I received an invitation to join his webinar, offered at several convenient times. He promised to tell me the three questions I needed to ask and answer to set my life priorities. Now, I should say here that he caught me at a vulnerable moment. Within the past couple of weeks, I'd almost said "yes" to something that I knew would be stressful and require a learning curve. I managed to step back and ask myself if I was the best person to do this and, more important, how would this affect all the others things I had committed to getting done within the next few years. But it was a close call, and it made me aware of those time management issues that I am always trying to balance. That made me an excellent prospect for Hyatt's webinar.

I tuned in -- but I almost logged out in the first ten minutes. Hyatt began his presentation by jarring his listeners to attention. In his conversational tone, he mentioned his friend who was an actuary. He had asked his friend how many of the thousands of people attending the webinar were likely to be dead in the next two years. He shared the statistics. Only a few, but not what you want to hear as you're sipping your morning coffee. Before his listeners could flee in horror, Hyatt followed up with the acknowledgment that he had delivered unsettling news. Knowing he was going to do that he had looked for humor in the situation and found it in the form of amusing last words on tombstones. As we were recovering from the "Boo!" we'd just gotten from the Grim Reaper and chuckling along, Hyatt moved into his presentation -- about having an opportunity to design the legacy we would leave behind. During the next 40 minutes or so, Hyatt provided a blueprint for identifying priorities and staying on track. When he was done, he offered his book for sale -- sharing the major league blurbs and early sales ranking. He also offered more giveaways to those who would make their purchase and enter the information from the sales receipt.

I was impressed by Hyatt's marketing, but I didn't buy -- until I was in a bookstore later in the day. I remembered his book, but didn't see it. I asked about it as I was checking out and was told the book was just out and not in stock. Asked if I wanted to order, I said yes. Even though I hadn't ordered his book after his webinar, Hyatt had found a way to influence my buying behavior. At the end of his presentation, he had quoted psychological research on failure to follow through. I had linked failing to buy his book with failing to set my priorities and being vulnerable to "opportunities" that were not right for me. The fascinating aspect of his strategy was that he had given me enough information during the webinar to be able to implement his blueprint. But I thought I would do it better with his book in hand.

Hyatt hooked me because he tapped into a universal fear. Then he offered  me a way to harness the anxiety he had induced. He convinced me that he had the solution to my problem. He could be confident that I and other members of his webinar audience would be receptive because we were the people who allowed him to reach out to us.

The challenge for fiction writers is to identify the readers who respond to us the way I did to Hyatt. We have to identify the readers who would be interested in our books and then get their attention in a crowded marketplace. We blog, we tweet, we do YouTube trailers. We sign in bookstores, do talks in libraries. Attend conferences and participate in panels. We Skype, send out newsletters, and do workshops. Most of us try not to shout "buy my book" or become spammers. But are there lessons we can learn from a master marketer like Hyatt about offering something of value and connecting with readers at a deeper level?

Fried chicken

Remember the chicken? The cartoon I couldn't scan a while back? This had such a sad sad ending. I finally got Windows 10 to upload my contribution to this blog. I was jubilant! I felt like I was one of the truly sophisticated persons who paste images into Type M. I mean, like ALL THE TIME.

None of them even sweat it. They just go plink with their index finger and voila--witty entries appear that are actually illustrated.

I can do this now (well, minus the wit) but now my chicken is dead.

I had my newest entry ready to post on my Poisoned Pen Blog and Michele, the daughter who is editor-in-chief for Vegetarian Times informed me that it was a violation of copyright laws to post a New Yorker cartoon on the internet without getting all kinds of complicated permission.

That doesn't seem fair. But a number of PPP writers who are lawyers jumped in and said she was right. Anyway, I think I assumed that Rick would dash in and save us from doing anything that's inappropiate on Type M. I've posted a number of cartoons here too and now I must stop.

The cartoon was so applicable to what's on my mind: marketing. But I can tell you what the cartoon was about. A guy is walking down a hotel corridor carrying a chicken, knocking on each door, telling each occupant that he would like like for them to join his professional network on LinkedIn.

I thought it was hilarious because it summed up the sheer looniness of much of today's marketing efforts. The number of books being published every year is astonompical. Far too many for the market to absorb. The industry counts as a book a work that has an International Standard Book Number. No doubt there are many more that do not have this number. In fact, a good friend of mine just printed one on her home computer that will appeal to button collectors. It's doing quite well. She's an expert on this subject.

So the challenge is to get our books into the hands of readers. And therein lies the rub. Often, these mysterious readers are already taken.

Edits and markets and bloggers, oh my!

Barbara here. This week I am well on my way to the publication of my next novel, the first in the Amanda Doucette series, entitled FIRE IN THE STARS.  Monday I sent the proofs back to my editor after spending a week combing through them trying to third-guess my second-guessing brain. Research has shown that when you read, you see what you expect to see–what makes grammatical sense or what you think is there. Once you've written and rewritten/ reread your precious work-in-progress a dozen times, you can practically recite it from memory, and in a sense, your brain does. It jumps ahead from word to word, barely noticing the transposed letters, the missing word, and the wrong character's name. Quite simply, the brain puts it to rights for you.

Authors try to outwit the second-guessing brain by reading aloud or reading backwards, but I find the former too tedious and the latter too arduous when the manuscript is over ninety-thousand words long. Other authors rely on their rushed, distracted copyeditor to catch it all. An ill-advised approach, trust me. Still others get their spouse or friends to read it. Every fresh eye helps. I tend to read as slowly as I can without falling asleep, and hope for the best.

This time around, I made a few content changes in the proofs, which my editor will no doubt wince at, because at this stage, the book is already laid out and any changes mess up the layout. I found very few actual copy errors in the proofs, but whether my second-guessing brain outwitted me or not, only time will tell, when readers begin to send in their comments. "Loved your book, but just so you know, for second printing, on page..."

So now the manuscript is in the production line, the cover is finalized, and the cover copy all set up. In a month or two, the advanced reader copies will begin rolling off the printing press. And that brings me to the job on my plate for yesterday. Back to writing, you might think. You'd be wrong. The first few chapters in the second Amanda Doucette novel, entitled THE TRICKSTER'S LULLABY, are sitting in a scribbled heap on the coffee table beside my feet, but I haven't been able to get to them for over a week. First, those proofs, and yesterday, the publisher's marketing document. My publisher calls this the Author's Grid, and it's an Excel document (I have a headache already) containing all the marketing information that might be relevant to the novel. Media contacts I've made, bookstore and reviewer contacts, conferences and events I plan to attend, suggested search keywords for the novel, even the names of my federal and provincial members of parliament! Do you think they can help?

This grid serves as a partial stepping stone for the publisher's marketing plan. They have their own grid, I assume, and there is likely overlap, but in this brave new book biz world, increasingly it is the author's individual connections and networking that help to spread the word. The publisher will send out numerous ARCs to the major review sites both in Canada and the US, but  the number of reviews in major print newspapers is shrinking daily. Papers devote entire sections to the latest trends in automobiles and real estate, but reviews of the arts manage at best a page or two, much of it syndicated rather than local. But that's a rant for another time.

Nowadays, publishers, authors, and readers rely increasingly on online reviews, whether on Goodreads and Amazon or on dedicated book review blogs.  Although in theory, anyone can design a wordpress page, claim to be a book reviewer, and request review copies, there are some well respected book reviewers who provide informed and objective reviews and whose opinions carry great weight in the book world. This is where the author's connections become invaluable. Word of mouth, networking with other authors, and attendance at conferences all help us learn who might be interested in our work.

Media and bookstore contacts are another area where the author's personal experience is important. Every time I do an event in a store, I make a personal connection with that bookseller which helps when my next book appears in their catalogue, or even better, when my publisher sends them an ARC.

Some authors are wonderfully organized about keeping track. Names and addresses of contacts, websites, blogs, and so on–all in a neat little file. I am not. I tend to rely on my increasingly fuzzy memory, and hence there I was yesterday, staring at the blank Excel spreadsheet of my Author Grid, trying to remember what bloggers I've met, who might be interested in hearing about my new book, who have I talked to in radio or TV. It's a job that took much of the day, while my dogs waited with increasing impatience for their walk. But it's done now, and sent off. Back to the grand, creative life of a writer!

Except that now I have remembered two radio interviewers whom I forgot to put on the list. And there are surely other book people inadvertently missed or as yet unknown. So if you are a mystery blogger or a bookseller interested in an ARC, please drop me a note and I'll add you to the grid.