A novel way to connect with readers

 This is a very quick post because I am already late with it and many other things need to be done. But I want to report on a very interesting a successful experiment that a group of local Ottawa authors tried yesterday. 

The first ever Ottawa Christmas Book Fair. It was the brainchild of enterprising Ottawa author Peggy Blair who pitched the idea in September and within a couple of days eight of us had signed on. Besides Peggy, there were Mary Jane Maffini, Brenda Chapman, Mike Martin, Amy Tector, Don Butler and John Delacourt. We rented a hall at a local legion for five hours and developed promotional activities like appearances on local radio and TV, write-ups in community newspapers and newsletters, and posted this poster all over time. With that many people, there were lots of imaginative ideas and useful contacts.

On the day of the event, we set up tables and decorated them in holiday themes. Each of us had our own table  and managed our own sales. We had baked or purchased goodies for a treats table, advertised the cash bar at the legion, and now we settled in to wait. We had no idea what to expect. Would anyone come? It's a work day and already getting dark by 4 pm.

They came! We were flooded with readers who'd come specifically to buy mysteries and each of us was kept on our feet and meeting readers for over three hours straight. I have no idea how many people came although Peggy estimated 150. I have no idea how many books I sold, but readers were leaving with armloads of books. I didn't even have time to eat anything nor visit my fellow authors to check out their books. By the end, we were all exhausted but so relieved and happy that it had gone so well.

Will we do it again? Absolutely. And plans are already underway for other collaborative, mystery-focussed events. So stay tuned.

Summer Entertainment

 We are still in the lazy, hazy days of summer, when many of us slow down, enjoy leisure pursuits and family visits, and generally put hard work on the back burner. My writing muse is still AWOL, but after more than twenty years and twenty novels, I figure a slowdown and a vacant brain are well deserved. 

Ii'm not worried. I have been spending my leisure time reading, reading, and reading, sitting on my dock with my morning coffee, relaxing at bedtime, and even in the middle of the afternoon. Because the lazy, hazy slowdown of summer is the perfect time for pleasure reading. On the beach, on vacation, on a chaise longue in the shade of your backyard tree. Sprawled on the grass in the local park.

And we authors love this idea. We want everyone reading!

Here is a tongue-in-cheek message that is circulating on the internet, listing the ways in which everyone can help in this endeavour.

I leave you now so that I can go back to lazing around with a good book.

The Fatal Click

 by Charlotte Hinger

I'm about five pages away from finishing my new mystery. I think. As usual the first 100 pages have been gone over a number of times and there's somewhat of a rush at the end. This is the second time I've finished the book. It usually takes three drafts before I'm satisfied, or least not totally in despair over the sorry quality. But for some reason the foundation of this book was there from the beginning. It was a pleasant surprise. 

And next, and next, comes the fatal click. The decision to send it to my agent. The irreversible engaging of the "send" button on my email program. With a file attached. There's no taking it back. It's every bit as final as going to the post office years ago and saying farewell to the big heavy manuscript box that contained a couple of years work. I was psychotically fussy about this mailing. The book was printed on very good paper. The box had a removable lid, and my label was immaculate. 

Mailing or emailing a manuscript is a bittersweet experience. One of the most satisfying experiences is finishing a long project. It's exhilarating to reach the end. And yet--the next stage is anxiety. For me this happens every time. 

I have a new agent and I'm worried about her reaction. My former publishing company was sold to another which has a sterling reputation for marketing and sales. I'm worried about making the cut. 

Vigorous promotion is part of the game now. I believe that those of us who are lucky enough to be traditionally published have an obligation to do our best to publicize our books. 

Wish me luck. Friday is the day of the fatal click.  

The Next Big Thing

We writers are always getting hit on the head about the need for marketing. You can't turn around without tripping on yet another promotional idea that you must try. Fundamentally we want to reach new readers while keeping in touch with our stalwart fans. To that end, over the years different platforms and venues have come and gone. I cringe when I see my first promotional attempts on the Internet because they list my contact info on Myspace. How's that for dated? Back then, my agent was constantly browbeating me to find new fans on Myspace and get my titles and name out there. About the same time a group of urban fantasy writers that I belonged to, The League of Reluctant Adults, was all set to launch our blog. It was supposed to be a sophisticated operation with fan forums for every member. Then Facebook came along and Myspace sank faster than the Titanic. Few of our fans stuck with the League of Reluctant Adults and through an unspoken consensus, we contributors abandoned ship. The blog remains in cyberspace like a derelict Flying Dutchman.

Another promotional shtick was the infamous book trailer. I remember my agent and editor at the time breathing down my neck for a book trailer.  Since most book trailers were lucky to get a hundred views, I tried something different. My son Emil is a talented stop-motion animator and we collaborated on two Lego trailers, Vampire Lego Movie and Jailbait Zombie, the latter of which includes a cameo of me. Each accumulated over 150K views, which is far better than average for a book trailer. But did those views translate into sales? A tiny bit, perhaps.

Some of my writer friends tried engaging fans through video blogs but those didn't gain traction. Talking about writing and presenting book reviews in video format wasn't very appealing unless you had a compelling presence across many other interests.

Currently, Facebook is my primary means of reaching out to fans. I post my appearances at cons and pimp whatever new work I or fellow writers might have. When Twitter began I spent time there but didn't get much attention. Today I only visit Twitter about twice a week. My account on Instagram stalled because of the constant need for new visual constant and I couldn't keep up. Venues like Snapchat I haven't bothered with.

Ironically, some writer buddies have pulled back from their social media platforms. Online discussions have devolved into political flame wars about pretty much everything and those can suck the life out of your day. Plus, you can get tossed into Internet jail for violating "community standards," whatever those happen to be at the time. And sadly, many of my women writer friends have shut down their accounts because of stalkers and harassment.

So what will be the new thing? I knew you would ask. Here's my learned opinion. I dunno.

A day in a writer's life

It's that time in a writer's life– at least in my writerly life– when I am trying to inhabit two worlds. I have been researching THE ANCIENT DEAD, the fourth book in the Amanda Doucette series, for a few months now, and am at the stage where I have written the first three tentative scenes as well as created a vague outline of a few more to follow. And this morning, I am embarking on a two-week location scouting trip to the badlands and prairies of Alberta, where the book is set.

I've often said there is no substitute for standing in the spot where the characters stand, breathing in the scents, listening to the sounds, and seeing how the sun plays across the land. As well, by talking to locals and visiting museums and towns, you uncover all sorts of tantalizing ideas and details that can take the plot in unpredictable directions. It's one reason why I need to go now, while the story is still in its infancy and essentially unformed. (The other reason is called winter). I am really looking forward to figuring out what this book is going to be about at its core! I have the setting, some conflicts, and a buried body waiting to be discovered, but not the mystery behind it all.

But for the past month I have also been trying to line up fall promotional plans for PRISONERS OF HOPE, the third Amanda Doucette novel, due out in three weeks. I've been on the phone to potential launch and book signing venues and emailing back and forth to my publicist about posters, etc. And today the whole enterprise felt much more real when the UPS driver delivered my box of author copies to the door. Yay! The book is in one piece and they spelled my name right!

Switching gears between creative writing and promotional planning is a challenge. Therefore, as much as possible, I try to split up my day. The mornings, when the brain is hopefully fresher, I devote a few hours to writing. I write longhand, and make a right mess while doing it, but it's the most powerful way I know to call up my muse. Curling up in a chair with a cup of coffee at my side, pen in hand and pad of paper in my lap, seems to connect me to my familiar writer self who's been doing this for over sixty years, long before word processors and computers came on the scene.

I usually try to complete at least one scene every morning, so that I can fully engage in the scene and imagine it from beginning to end. Often by the end of that scene I have a good idea of what scene will come next. But I put the writing on the shelf and leave that for the next day.

Instead I celebrate that accomplishment by taking a break. I eat lunch, walk the dogs, swim, or whatever, before settling down in the afternoon to deal with social media, emails, phone calls, and PR writing. This can often take several hours. Then it's unwind and glass of wine time! Of course, there are often other obligations, family and friends, or commitments, but on a day without outside commitments, that's what I aim for. While I am on my research trip, this schedule will blown apart and I'll be lucky to get any scene writing done. But my mind will be churning and storing things up. All to the good.

Now for a little bit of BSP at the end of this blog - part of my PR activities. Here are the dates of the two launch parties I have set up for PRISONERS OF HOPE:

Ottawa launch: The Clocktower Brew Pub in Westbooro, October 16 at 7 - 9 pm, shared with Vicki Delany, who's launching THE CAT OF THE BASKERVILLES

Toronto launch: Sleuth of Baker Street, November 3 at 2:30-4 pm

Those of you within driving distance of either place, come on down to the celebration, and bring a friend! It's free and fun.

The embrace of summer days

The release date of my next Amanda Doucette mystery, PRISONERS OF HOPE, is October 2, 2018. As the date nears, the promotional machine is ramping up: the ARCS are being mailed out, the e-versions are up on Net Galley for those wishing to review it, and the publisher's marketing, sales, and publicity wings are busy making pitches to media, booksellers, and special events. But perhaps the biggest and most sustained promotional efforts are done by me. It seems every year we authors are being urged to network, blog, create newsletters, and add yet another social media outlet in order to increase our reach and visibility.

First it was Facebook, where much of my reader demographic is active, then Twitter, which I have yet to see the sense of for book promotion. It's great for breaking news, but tweets seems to have a shelf life of fifteen minutes, and even at that I sometimes wonder whether anyone actually reads them. Writers hurl book covers, brags, and review links into the great Twitter maw much as space junk is shot through space into the endless void.

Last year my publisher urged me to get active on Goodreads, so I dutifully spiffed up my profile, made a link to my blog, and opened my page to questions. Not a single question arrived. This year, Instagram is the new buzz. You'll reach a younger demographic on Instagram, I'm told. Instagram is pictures. Millions of pictures. Pictures of what, I thought. My book cover? Me doing a reading at a festival, me at my writing desk tearing my hair out? Me slouched over a bottle of whiskey? And once I've run through all those, my dogs? My breakfast? I will stick my dutiful toe into the the Instagram Universe to test the waters, but it all strikes me as a bit narcissistic.

It's also been suggested that I make a book trailer. It's easy, it's fun, check out these links... Sigh. I can see myself wasting days of my summer scrolling through photos and fighting with software as I try to put a decent book trailer together. Days when the sun is shining, the canoe is beckoning, and my favourite chaise long has an open book lying facedown on it and a wine spritzer beside it.

And then... In the midst of what should be languid, lazy summer, I have to start planning book launches and fall signings. Bookstores and venues have to be contacted, dates set, and itineraries figured out.

All this when I am actually trying to research and write the next book. Which is something I can do from my chaise long with a wine spritzer by my side. I don't mean to sound churlish, but it does sometimes feel as if I am constantly chasing the caboose. Most of these activities are enjoyable in themselves, but en masse, they could become overwhelming if I let them. So I suspect Goodreads and Instagram will get short shrift, and the book trailer might not even happen. But I will get out in my canoe, and I will read that book lying on my chaise long.



  

Catch 22

I caught a psychological break this week and I needed it. One of my Poisoned Pen pals, the charming Tina Whittle, introduced a stunning topic to our newsgroup. She offered a post from Delilah S. Dawson's blog, whimsydark, entitled, "Please Shut Up: Why Self-Promotion as an Author Doesn't Work."

In it, Dawson discusses the oversaturated state of the book market and the futility of book promotion. She pretty well covers all the social media outlets. I've been thinking about this a lot lately, because I have an academic book coming out next spring. This book is important to me and it took an awfully long time to write. I don't intend to write another one. The research was mind-boggling and I want to do right by my publisher, University Press of Oklahoma.

The main point Dawson makes is that we are just sick of folks begging us to buy their books. I have made the point in a couple of blogs that once we read a book, we either love the author, or are not interested. In the first case, we read everything they have ever written. In the second case, we never read one again. All the promotion in the world can't persuade a reader to read that second book.

Even before self-promotion was regarded as a matter of life or death I was aware of how obnoxious a lot of it was. Dawson reinforced what I had already suspected: some of the best writers rarely promote and the most fiercely aggressive promoters offend nearly everyone.

But there's a problem. A classic catch 22. I believe we owe it to our publishers to do our best to get the word out. That being a very simple message: we have written a book, we hope you will read it and here's where you can buy it.

I am humbled and deeply appreciative of the opportunity to be published by a press held in such high esteem. It has an reputation for excellence in producing books about the American West. I have a point to make about 19th century blacks on the Kansas Frontier. I'm giving a lot of thought to making people aware of this book.

But thanks to Dawson's timely post, I won't drive myself crazy thinking up new approaches. And I won't drive readers crazy either. But just for kicks, I would love to hear from all of you.

What was the most obnoxious promotion by an author?

Here's the link to Dawson's post: http://www.whimsydark.com/blog/2015/4/13/please-shut-up-why-self-promotion-as-an-author-doesnt-work