Book Clubs

Barbara here.  Time is flying, and as fall arrives, with one book just being released and the next one due in to the publisher this weekend, it seems to be hitting supersonic speeds. Which is why I thought I had just posted a blog last week, but when I double-checked, I discovered that my last post was three weeks ago! I had entirely missed my last date, but luckily for me, my Wednesday partner Sybil had posted two Wednesdays in a row. Possibly by accident, caught up in then same maelstrom as me, but thank you, Sybil!

But enough about flying time. I have more important things on my mind. Various posts on Type M recently have talked about the challenges of getting the word out about a new book, with close to a million books being released every year and most of them, apparently, selling a dismal 250. Not a great career choice, for sure. There have been posts about social media and niche marketing, about book launches, and about the ups and downs of bookstore signings. All these strategies sell books, especially as part of a "cast your bread upon the waters" approach that authors hope will trigger a ripple effect. Retweets, Facebook shares, hand selling by bookstore owners, word of mouth among like-minded readers.

But social media is at its core a solitary pursuit, pursued from your office or living room couch while wearing your pyjamas. And we writers already spend far too much time in the living room in our pyjamas. Twitter and Facebook connections are virtual, and no matter how real and intimate they are, they can't take the place of talking to someone. And as for bookstore signings, they are mostly shame and humiliation interspersed with occasional delight.

If you really enjoy connecting with readers and want to talk to real people, there is another approach rarely mentioned among book promotion strategies - book clubs. A largely untapped treasure trove of avid readers who not only read books but love to talk about them. Too labour intensive, you think? Consider this. At bookstore signings, after two hours of sales pitches and questions about the latest vampire book (or the location of the washrooms), I may sell anywhere from four books (a really bad day) to 40 books (just before Christmas). Book clubs typically have ten to fifteen members, who not only read that one book but often go on to read several others. And they buy more from me on the day of the meeting, either for themselves or as gifts. Easily matching my best bookstore records.

But there's much more to a book club evening than simply sales numbers. Indeed, those are far down the list. For that evening, I am invited to share in the camaraderie, laughter, and enthusiasm, not to mention excellent food, of a friendship circle who love books and are all eager to talk about my book. They gain insight into my processes and inspiration, and I gain invaluable insight into how my books are viewed. What worked for them and what didn't. What characters they cared about. All incredibly valuable for a writer. By my sharing with them, they share with me, and I suspect I come out the winner. A connection is made, many come out to subsequent launches, and buy the later books. They also tell their book loving friends.

Book clubs are warm, fuzzy places. I have never been eviscerated (perhaps they wait until I have left!) and they seem to enjoy an informal dialogue and Q&A that requires no formal presentation or preparation at all, beyond arriving in a cheerful, talkative frame of mine. I have lost count of the number of book clubs I have attended over the sixteen years since my first Inspector Green came out. Most of them have been in the Ottawa or Eastern Ontario area, so an easy drive, but some have been via Skype to places farther away. I have a note on my website that I welcome book club invitations, but I think many of the invitations come from word of mouth as well. "You spoke to my sister's book club..." or "Another author suggested you..."

That is a ripple effect well worth pursuing. I am betting that few kinds of promotion are more effective, especially when you consider the pleasure experienced and the friendships that are formed.

Making ends meet in the modern writing world

by Rick Blechta

With a new novella release at the end of this month, I’ve been thinking about book contracts, advances against royalties and how much I actually make at this game.

First, I’d like to recommend that you read this blog post by Ros Barber, a writer in the UK: Authors and the Truth About Money. She has some straightforward and honest things to say. It is damn hard for writers to make money, be in no doubt of that.

But this isn’t news. You can call me a defeatist, but I can accept all of this, even if I don’t like it. Unless your works sell in the tens of thousands, don’t expect to make much money.

I often hear authors complaining about the paltry level to which advances have sunk over the years. As I (and many others on Type M) have stated before, the original idea of advances was to allow the author to be able to support her/himself while crafting their work. Most of us get excited these days when given a $5000 advance. In this day and age, that might give the average person two months to write and not have to worry (too much) about income.

I understand why this is. Publishers don’t want to be hemorrhaging money over their publications. Several books a season that drop like stones after release can put a company’s financial health in real jeopardy.

But near the end of her piece, Ros brings up the subject of patronage. This used to be far more common in the past. Beethoven (among many other musicians) survived only because of support he received from the wealthy. In those days, there was great support for the art among the well-to-do.

Nowadays, the wealthy tend to support established charities or endow universities or hospitals. With artists (of all stripes) just as ill-equipped to create while they’re barely able to survive, we’re actually in a worse financial situation than our brethren of the past. At least some of them were able to find patrons.

However, Ros points out in her two last paragraphs that patronage seems to be making a modest comeback via crowdsourcing on the internet of all things. Patreon.com is a novel way of helping to get the money needed to create art of all kinds. Donors don’t have to be wealthy and best of all, you can help fund a favourite artist (and that includes us authors) to give you more of what you enjoy.

I don’t release books very often because I have had to earn a living and that proved to be a time-consuming (and creative juices-sucking) business. I have to admit that I’m often jealous of writer friends who are independently wealthy, retired with a decent pension or have a partner/spouse with an excellent-paying job to support them. I’ve got none of these and never will. Even though I’m now drawing a meagre amount from my meagre pension, it’s become pretty clear that I’m going have to keep working a bit to keep body and soul together.

Damn it! I just want to be able to write!

Maybe patreon.com is the answer.

Marcia Fine, Guest Post

You've written the book. Now what? Type M is very pleased to welcome guest author Marcia Fine. Marcia is the recipient of numerous awards, including the 2015 Adult Selection for ONE BOOK AZ for THE BLIND EYE, and a consummate promoter.

MARKETING MAGIC: How to Be Everywhere at Once
by Marcia Fine

You’ve written your book — those pesky typos are at a minimum, your friends think it’s great and the cover is catchy. So how do you get others besides your family to purchase your narrative? The truth is there isn’t any magic. It’s all about consistent and persistent hard work. Writing is a lonely sport; marketing involves the world!

I write in two genres: historical fiction and satire. Sometimes I put both of them together. I am not a mystery writer; however, I appreciate how authors build suspense, throw around a few red herrings and keep me guessing. Whatever your genre, it requires you to speak up so your audience knows you have another book.

There are about 600,000 to a million books published every year. About half are published independently. Most sell about 250 copies.

So what’s an author to do?

Target your audience by choosing who your likely customers are and focus. I wrote a novel, THE BLIND EYE—A Sephardic Journey, about Spanish and Portuguese Jews being cast out of the Iberian coast. A narrow market, for sure, yet, many readers were curious about the topic. How did I find them? I spoke to groups. If your speaking skills aren’t up to par, join Toastmasters. Many organizations are looking for speakers who don’t charge and are knowledgeable on a subject. Whatever you’ve written, there was research involved. Promote that. Be sure to write out your own introduction to avoid someone describing what you do in a sentence. Promote from the beginning! Request to sell books at the end. Standing behind a table at a large event has never brought me many sales. Stand in front of the table, get people to sign up for your newsletter (Yes, you need one!)and publicize that you’re there.

Enter contests with a vengeance. Send out your book until it wins! Even an Honorable Mention counts. Once THE BLIND EYE was a recipient of a few prizes, it garnered some attention. You can write a press release to post on PR Web, use it for Facebook fodder and add it to your biography. Following the instructions for submission is part of the contest!

Attend conferences to network with other authors and meet the people who book the speakers for next year. Your name in a program adds credibility. Ask those you meet if they will write a book review for you. The more reviews on Amazon and Goodreads, the better.

Social Media is a beast that needs to be fed often. Recently I started a new Facebook page, A Sephardic Journey, because my seventh novel will be released in 2017. HIDDEN ONES is about the Inquisition in Mexico during the 17th century. I’m building an audience by posting articles that relate to my subject matter by joining other groups in that arena. There are experts in this field and successful authors often hire someone to do that for them. My Twitter account is sparse, yet I know local authors who have thousands of followers. How did they get them? By following others.

Staging events is one of my specialties. Book stores are not always the best place to find customers. I’ve approached businesses who are interested in driving more traffic. They usually have a great mailing list and are willing to provide refreshments if you bring your contacts. I’ve appeared in art galleries, coffee houses, furniture stores, French restaurants (PARIS LAMB), community centers, clubhouses, coffee shops, places of worship, clothing boutiques and even a hair salon!

Writing articles is a great way to get noticed. Are there journals, newsletters or magazines that would like to hear from you? Ask! Local papers are always looking for content.

Book trailers seemed odd to me at first, until I saw a few. It’s a small investment (around $400)that will keep you going for years. Not only can you post them online, you can also attach them to all your correspondence. It’s a catchy way to garner attention.

Consider other mediums for your work like an ebook or an audio book, the fastest growing part of the publishing industry. Many of us enjoy a good story while we’re driving or working out.

The word branding makes us sound like we’re all cows. You are talented, creative and smart or you wouldn’t be an author. Hand out your business card wherever you go. Does it have the cover of your book on it? Promote yourself. As my mother would tell me when I just wanted to stay holed up in my room with a good book, go out and be seen. Participate. You never know. . .

Finally, brainstorm with friends for more ideas. Be motivated by sharing what you learned writing the book. The reality is: you are your own public relations firm! Let people know you are in the book business!

To watch Marcia's book trailers, visit her website: www.marciafine.com.

What I Write About

Last night I did an exercise suggested by Donna Alward and Nancy Cassidy, the authors of an article in Romance Writers Report (RWR)* about "Finding Your Core Story." Alward and Cassidy encouraged writers in search of their brand to look for the elements that appear in their novels over and over again.

I'm fascinated by marketing -- maybe because I'm not that great at doing it. I don't have the time to do it well or consistently. I'm also not sure how to market in a way that feels comfortable and true to who I am. But I do enjoy reading marketing books. I do research on mass media/popular culture in my other job as a criminal justice professor, so I'm always interested in how a good marketing campaign is developed and implemented.

The exercise recommended by Alward and Cassidy is a writer's version of what branding experts recommend for entrepreneurs and business owners. I found a pen and sat down to list the recurring elements in my fiction writing. I had no problem narrowing down to five: brainy and compassionate female protagonist; multicultural cast of characters; impact of past on present; social issues; ethical dilemmas.

When I thought of these elements as my "core story," I discovered something. In both my Lizzie Stuart series (featuring a crime historian and set in the recent past) and my Hannah McCabe books (police procedural novels set in the near future), the core story is about time/place/people. That sounds obvious, but what is important to me is that I show how my characters have been shaped by the time and place in which they live. Lizzie was shaped by her childhood and teen years in a small town in Kentucky in the late 1960s and 70s. Hannah was shaped by growing up in Albany, New York, an old city coping with rapid change.

As I really thought about this -- about how important the impact of  time and place on my characters is to my stories -- I realized this was what I was missing in my 1939 historical thriller. As I've written in other posts, I've been struggling with the structure of that novel. I have to move the characters from Easter morning 1939 in Washington, D.C. to the New York World's Fair that summer and finally to the premier of Gone With the Wind in Atlanta in December. I've been focusing on that and making minimal progress. This "core story" exercise reminded me that I have been putting the plot before the elements that matter most to me when I'm writing a book.

To make my thriller work, I need to stop what I've been trying to do. I need to go back to those character bios that I did and then put aside. Plot matters in a thriller, but -- for me -- the only thriller I'll ever be able to write needs to be rooted in how my characters are shaped by time and place.I need to allow my characters to think about and comment on their world in 1939. I have to let them respond to what is happening rather than try to move them through the plot.

That is my core story -- people in a time and place responding to extraordinary events in their lives. They are dealing with social issues, responding to ethical dilemmas, and fumbling their way through the relationships in their lives.

Now I understand why I am drawn to stories set in the past or future rather than the present. I need to be able to look back or look forward. It makes perfect sense that my new protagonist is living through the disruptions of post-World War II America.

*RWR is published by Romance Writers of America. This article appears in the September 2016 issue.

Traveling and Talking Books

Carolyn Hart and Hannah Dennison

I've just returned from Huntington Beach, California, where I participated in the third annual Ladies of Intrigue event, which is sponsored by MysteryInk bookstore. It was a day-long conference featuring more than 15 women mystery writers. including Carolyn Hart and Robin Burcell. This was, according to her, Carolyn's career event finale, and since she has no plans to travel out to this part of the country again, she particularly asked me and former Type M-er Hannah Dennison if we would participate in the conference this year. Of course we said yes. Carolyn has been a mentor and a friend from the beginning of both of our mystery writing careers, and we would both do anything she asked. So off we flew for one day in California, where we mingled and served on panels along with eleven other fun and fabulous authors*. Then Carolyn, Hannah and I schlepped back to Phoenix for an appearance at the Poisoned Pen Bookstore last night.

Carolyn, Hannah, Donis at Poisoned Pen
photo by Judith Starkston

I wonder sometimes how cost-effective it is for an author to spend her time and money traveling around the country appearing at bookstores and events and conferences. I know that every appearance gains at least a couple of new readers, who will spread the word, we hope. But as Rick said in his post about book launches (below) doing events with other authors is always a celebration. The mystery community is nothing but kind and supportive, and it's always nice to know that even authors who are infinitely more well-known than I have the same problems with their writing.

The view of the Pacific from my hotel balcony was worth the trip

I was interested in Aline's post (below) about audiobooks. I've met many a "reader" who prefers the audio version of a book to the print version, and I've been lucky that my publisher has sold the audio rights to all my books--but one! The audio version of my latest, All Men Fear Me, has not come out yet. According to Blackstone, the publisher who does the audio books for Poisoned Pen Press, the audio version of my previous Alafair book, Hell With the Lid Blown Off, did not sell well enough. This surprises me, since the paper version of Hell did very well. Also, I loved the audio version of that book. Hell is the only book in the Alafair Tucker series that has some first person narration, and when I first heard the character of Trent Calder (who had been a secondary presence in all the previous books) speak for the first time, I was bowled over. It was as though Trent, who had only lived in my head, was suddenly a real person.

Perhaps it was more expensive to make because Blackstone had to pay two narrators for Hell instead of one. I have been told that Blackstone is waiting until the audio of Hell makes a profit (Hmm. Hell Makes a Profit. Sounds like a book title to me.) Therefore, Dear Readers, next time you’re at your local library, please do me a favor and check to see if they own a copy or two of Hell With the Lid Blown Off in audio. If they do not, I would be grateful if you would request that the system buy one. Most public libraries have a mechanism for users to request titles. If you'd like your own download, check it out here. Once Blackstone makes money off of Hell, they’ll do an audio of All Men. I hope they do one eventually, since the ninth Alafair book, The Return of the Raven Mocker, will be out in January, and I don’t want to get several titles behind when it comes to audio books.

*Attending authors at Ladies of Intrigue this year were Carolyn Hart, Robin Burcell, Rhys Bowen, Kathy Aarons, Lisa Brackmann, Ellen Byron, Donis Casey, Hannah Dennison, Kate Dyer-Seeley, Earlene Fowler, Daryl Wood Gerber, Naomi Hirahara, Linda O. Johnston, Carlene O’Neil, Laurie Stevens and Pamela Samuels Young.

Top 100 Mystery Novels

As you read this, I’ll be finishing up a vacation in Florida. Sand, the Florida Keys, Disney World, the possibility of thunderstorms...Disney World.

I wanted to make sure you had something to read while I’m gone so I thought I’d talk about a list of the Top 100 Mystery Novels of all time compiled by Mystery Writers of America.

Here’s the list in case you haven’t seen it: https://www.librarything.com/bookaward/The+Top+100+Mystery+Novels+of+All+Time+Mystery+Writers+of+America

I love lists, especially reading lists. There’s something very satisfying about being able to check off an item. Yes, I’m the kind of person who will put something on a to-do list that I’ve already done just so I have the satisfaction of checking it off!

Anyway, I’ve heard about this MWA list, but I’ve never really looked at it before. I’m happy to report that I’ve at least heard of all of the books on it and that I’ve read all of the top 5 (Sherlock Holmes, Maltese Falcon, Poe, The Daughter of Time, Presumed Innocent). Of these, The Daughter of Time is my favorite. I was happy to see that my two favorite mysteries (both by Agatha Christie) are on the list: And Then There Were None and The Murder of Roger Ackroyd.

After that, well, I’ve only read 37 of the rest for 42 total. 42 out of 100. Not bad, but not great. I think I need to rectify this so I think that will be my goal for 2017, to read all of the books on the list. I downloaded both of the Wilkie Collins books mentioned onto my Kindle for the trip so, hopefully, I found the time to read one while on vacation.

What about you all? Have you read all of the books on the MWA list?

My take on book launches

by Rick Blechta

Since a few Type M bloggers have mentioned their book launches/signings and made some interesting comments, and finding myself faced with the same situation, I thought I’d throw my thoughts out there and see what folks think.

To me, book launches have always revolved around two things: promotion of the new publication, but even mores as a celebration of a huge milestone in my writing life.

Think about it — I’ve just worked very hard and spent a lot of effort, not to mention hours of my life, all towards the end of producing a new work. In the background of this — and not having all that much to do with the actual creation of what is now enclosed between the covers — is the work of writing a proposal, coming up with a sample chapter or two, perhaps a detailed plot synopsis, etc. These are about as much fun to do as the math homework your high school teachers assigned every bloody day. We’re not even talking about the struggle of finding an author in the first place!

And now you’re actually able to hold a tome in your hands — which in my current situation is a very “generous” word to use. Still, I’ve produced something tangible. That’s a pretty incredible thing on its own.

Doesn’t something like this deserve a big celebration? And that’s how I personally view the launch of a book. This is exciting stuff (especially for me) and I want to have a big party!

In the past, some of my books have enjoyed really huge parties. For The Fallen One, I booked Toronto’s Arts & Letters Club, arranged for food and drink, invited to opera singing friends to perform (and I am still very grateful to Anna Bateman and Emilio Fina for their extreme generosity) and 100 people showed up! Anna and Emilio sang beautifully to orchestral recording of some iconic opera arias, and to wrap it up, they sang the Brindisi from the first act of La Traviata and opera which had a large place in the novel’s plot) with the audience “helping out” on the choral parts. Now that was a book launch.

This time out, I can’t afford something quite that extravagant, but my latest, Rundown, will get its due and be unleashed on an unsuspecting public on November 5th, from 2:00 until 4:00 at Toronto’s iconic mystery bookstore, Sleuth of Baker Street.

Type M’s founder (and my dear friend), Vicki Delany, is partnering with me to launch the second in her Year Round Christmas series, We Wish You a Murderous Christmas — and that’s a pretty cool thing in itself. Vicki and I have shared the stage at many a book signing, but never for a launch (and it was all her idea).

There will be food (including some seasonal goodies — considering Vicki’s book’s subject matter) and drink (bubbly, perhaps, since any good launch deserves a broadside from a Champagne bottle.

Sure, our party will help generate awareness and hopefully translate into increased sales, but for me, it will be an afternoon to celebrate a great accomplishment with friends: my eleventh book. For Vicki, it is her 23rd book. Think about that one for a minute, folks.

If you’re around, please drop by and help share in our joy at accomplishing something that’s pretty great!

Do You Like What You Hear?

Are you happy with your audio book? Does the reader give the right voices to the characters you have so lovingly created and lived with for months and months until you know them as well as your own family? Are you consulted about the actor/actress who will be reading? Do you listen to it with pleasure, even surprise as the reader sees an angle on your story that you hadn't realised was there? Or do you wince as the characters who emerge from the speaker are monsters you simply don't recognise as yours?

I've had both experiences. There was one who so perfectly had my Marjory Fleming's voice that I asked the producer if she could always be used in future, but as is the way of these things the actress was tied up with another production at the time when the company wanted to make the tape – I hadn't thought of that. The actress who read another book was so bad that I couldn't listen to it right through. I did manage to put a veto on ever using her again, but of course I realise that I'm not familiar enough with the talent available to make suggestions.

It must be an even bigger problem when a book is to be filmed, though I'd be prepared to live with it – chance would be a fine thing! But if you have a clear idea of your own character in appearance it could be very hard to have to accept a portrayal that just didn't conform to that. On the other hand, Ruth Rendell admitted that she was so pleased with George Baker as Wexford that as the series went on, she wrote the books with him in mind. Colin Dexter was another satisfied customer, with John Thaw as Morse.

But PD James, though she was as always diplomatic, never found 'her' Dalgleish – though personally I thought Roy Marsden came close. And when I asked her what she thought of the film of Death at Pemberly, she just said, 'Well, dear, my agent said to me "When it's sold, it's sold." 'The only way to take it!

I had a young friend who was blind and I thought she would have found the discs a great boon, but she said she greatly preferred reading the books in Braille: 'I don't want someone else to tell me what the people in the book are like.I want to decide for myself.' I liked that: it's sad to think that people who listen to, rather than read the books, will only have someone else's impression of what I've written.

It is, I suppose, rather like writing a play and being dependent on the actors and producer to deliver it, inevitably with their own interpretation.I've never felt tempted to try – I suspect that reveals control-freak tendencies. I'd love to know how other people feel about this.

Blowing My Own Trumpet

Aline here. I'm delighted to introduce you today to Marianne Wheelaghan. She's another Scottish writer, but having spent some time in the South Seas (the background for some of her books) she seems to have picked up some of the sunshine to bring back with her to grey Edinburgh. She's always warm, funny and very engaging and I know you'll enjoy meeting her here.

Marianne:

When I was growing up there was no greater crime than blowing your own trumpet. It was considered attention seeking and self obsessed, deceitful and shallow. Imagine then my dilemma when I discovered that for us writers to succeed it is not enough to write a good story, we must also be good self promoters.

 Regardless of whether we are speaking at an author event or being interviewed on social media, or writing an article for a magazine or blog, the book marketeers tell us we must “big” ourselves up. If we don't put the best possible spin on what we say, we run the risk of appearing uninteresting, dull even, and by default suggest our books are also dull.

But while I fully understand that in a world where everyone is clamouring to be centre stage we writers cannot afford to be shrinking violets, “bigging” myself up smacks of deceit and blatant self promotion. It seems to directly contradict my integrity as a writer.

Then, not so long ago, I discovered that some of the very best writers were shameless self promoters. I changed my mind – if it was okay for the great and the good to blow their own trumpet, it was okay for me.

Who were these charlatans? Let me tell you about just a few. In 1927 Georges Simenon, author of the Maigret novels, agreed to write a novel while suspended in a cage outside the Moulin Rouge nightclub for 72 hours – all for the handsome amount of 100,000 francs. While George wrote, the public could shout out themes and names for characters. They could even offer suggestions for a title for the novel. It was promoted as a “record novel: record speed, record endurance and record talent”. It didn’t happen in the end but that didn’t stop people from talking about it as if it had.

Who else? Nobel Prize winning Ernest Hemingway appeared in adverts for Ballantine Ale, as did John Steinbeck and CS Forester (of African Queen fame). Mark Twain advertised Campbell’s tinned tomato soup (I kid you not!) and Perry Mason author Erle Stanley Gardner promoted headache powders.

Virginia Woolf, despite stating she wasn’t interested in her appearance, went on a “Beautiful Woman” style shopping expedition with London Vogue’s fashion editor in order to help improve her image. As she became more famous she took more care over her appearance and developed the term “frock-consciousness”. Furthermore, when one Logan C Pearsall Smith criticised Woolf for writing for a low brow magazine like Vogue for money, she defended her actions in a letter to a friend saying, “Ladies’ clothes and aristocrats playing golf don’t affect my style; What Logan wants is prestige: what I want is money …Money dignifies what is frivolous if unpaid for.”

One of the oldest records of self-promotion dates as far back as 440 BC when the writer Herodotus paid for one of his own book tours around the Aegean. In the 12th century a certain Gerald of Wales invited people to his house for a meal and forced them to listen to him read from his latest work for three days!  Even the wonderful, great American poet Walt Whitman felt the need to write anonymous reviews about himself: “An American bard at last! Large, proud, affectionate, eating, drinking and breeding, his costume manly and free, his face sunburnt and bearded."

Walt, however, was an amateur compared to our very own John Creasey, who, when starting out, wrote hundreds of his own reviews under different names. The best self-promoter, however, has to be 18th century writer Grimod de la Reyniere, who invited his friends to a ‘funeral supper’ that he held to promote his new book Reflections On Pleasure. When the friends got to his house, he locked them in a room and hurled abuse at them while others watched from a balcony above. When the visitors were finally released they ran around telling everyone that La Reyniere was mad and everyone promptly bought his book.

So, regardless of what you call it, self-promotion, building an author platform, branding, bigging ourselves up, making waves or ripples, when push comes to shove all is fair in love and war and writing. As author Stendhal said in his biography Memoirs of an Egotist: “Great success is not possible without a certain amount of shamelessness, and even of out-and-out charlatanism.”

And while I’m not looking for great success let me shamelessly tell you that the ebook of my latest crime novel, The Shoeshine Killer, is available on Amazon.com. A snip at $2.99, it is the only book you'll read this year which features line-dancing policemen in Fiji!

The Fine Art of Pacing

I finished a really, really fast-paced novel a couple of days ago. The characters were interesting and well-developed, the plot hung together and made sense. The action was explosive and intense.

The book was boring. The author didn't understand the importance of pacing.

Imagine a movie where they cut to the chase immediately and it never lets up for two hours. One hair-raising desperate move after another. Bang. Bang. Bang. Close call after close call. Near collisions and real side swipes with parts falling off.

I'll guarantee you the patrons will be checking their iPhones in very short order.

Readers and movie goers need to rest between scenes. The 'tween time is a perfect place for back stories and to build up motivation for the next confrontation. It's also an ideal time to introduce any necessary historical material and comments on the setting.

Flashbacks used to provide an ideal venue. This technique lost popularity, but I've noticed flashbacks are returning. Whether flashbacks or back stories are used, insertions of this nature can provide a springboard into the next crucial scene where all hell breaks loose again.

An example of the use of a breather between a scene that propels the protagonist into the next scene: Tom and Jerry have just had a vicious verbal confrontation. Tom, our hero, loses big time. Jerry, his big brother, taunts him and feeds his fury. Tom slams out of the room.

During the time he's licking his wounds he recalls (in back story, not a full flashback) other times that Jerry made him feel this way. He broods on all kinds of unfair incidents from the past. The girl friend Jerry moved in on, the time Jerry blamed him for wrecking the car.

Tom can be walking down the street while he's thinking about all the past unfairness. It's a chance to describe surroundings, the neighborhood, etc. and give the reader a rest. Then motivation for the next scene begins to sneak in. Tom is not going to let it happen again. The stakes are too high this time. It's now or nothing. He stops at a pay phone and makes the crucial call. Which leads us into....

The next scene.

What’s in a book signing for a mid-lister?

Book signings are tough and getting tougher, according to most bookstore owners I meet. Attendance is down, people are ordering online more and more, and the entire proposition is risky for the store (especially the independent stores) who face returning unsold books at the conclusion of the event.

This summer and fall, I did several signings/readings/book talks at various locations in New England. Some at chains, some at independent stores. I continue to be amazed by the spirit of the inde booksellers. Here is Western Massachusetts, I have several indes, including World Eye Bookshop, in Greenfield, Mass., which has been around for 40-plus years, and Mystery on Main Street in Brattleboro, Vt., a place I go to ask for “a mystery I can’t find anywhere else.” The recommendations are always excellent.

My 7-year-old, the real Keeley

This weekend, I signed at World Eye. A handful of people walked through the front door, and it got me thinking about what’s in a signing for the mid-lister?

At a slow event, most sales are what I call “hard-earned, hand sales.” This means I’ve chatted up anyone walking through the front door (standard pick-up line, “Hi, you like mysteries? I’ve written a trilogy featuring a single-mother and border patrol agent.”) or walked the aisles handing out bookmarks. This past weekend, at a 90-minute event, on a sunny Saturday afternoon, I had to scrape for every sale.

Until Lynda Mayo arrived.

Lynda is why people like me (a mid-lister) do signings. Yes, I know I do them to meet store owners and, more importantly, readers, and to spread the gospel of my protagonist Peyton Cote. But when you’re hand-selling each and every book to people who thought they came in to buy a New York Times bestseller, a loyal reader like Lynda makes your day.

She arrived with a huge smile on her face, told her husband, “This was the book I spent all day reading.” We talked about Peyton Cote, each book in the series, secondary characters, and as she continued to rave two other people overheard her, approached, and bought books (who needs plants, when you have Lynda?). Our conversation was so great I forgot to get a picture with her.

It’s not about book sales, not for the mid-lister. It’s about enjoying the process -- of writing, of editing, even of fighting with the blank page; and it's about enjoying the promotional process, including the challenge of the “hard-earned hand sale.”

And readers like Lynda make your day once in awhile.

Random Thoughts on Libraries and Books

We’re having a September heat wave here at the beach, not conducive to thinking. So today you get random thoughts on libraries and books, things I’ve heard about recently.

The fairly new Manhattan Beach Library

Earlier this month, I read an article about a new imaging technology that can read closed books. MIT is developing a terahertz wave camera that will eventually be able to read the text on a book without it being opened. There are books in libraries and research institutions that people are afraid to open because they’re so fragile. Once this technology is perfected, they’ll be able to find out what’s in these books without worrying about destroying them. So far it’s in the prototype phase. For more details, including a short video:  http://news.mit.edu/2016/computational-imaging-method-reads-closed-books-0909

Then there’s X-ray microtomography, similar to a CT scan, which scientists have used to read text in scrolls that are too fragile to unwrap. They discovered that the Ein Gedi scroll, discovered in a synagogue that was destroyed in AD 600 and looks like a lump of coal, contains the beginning of the book of Leviticus. This technique was also used on papyrus scrolls from Herculaneum, a city that was destroyed during the eruption of Mt. Vesuvius. http://www.newsy.com/amp/videos/how-scientists-read-ancient-scrolls-that-can-t-be-opened/

Pretty interesting and exciting developments.

Then there’s Benjamin Franklin. I had heard that he was instrumental in the development of the lending library here in the U.S., but didn’t know many details. Apparently, he helped found the Library Company of Philadelphia in 1731, America’s first lending library and the predecessor of our free libraries. Franklin served as the librarian for the Library Company from 1733-1734. So, Ben Franklin was a librarian, however briefly!

While looking into Ben’s activities, I discovered this site, The Library History Buff. http://www.libraryhistorybuff.com/index.htm It’s full of all kinds of info on libraries and, yes, their history, including vintage postcards of libraries, and all kinds of links involving libraries.

And there’s National Hug a Librarian Day, which is August 25th. And International Hug a Librarian Day is March 1st, though there seems to be some confusion there. Anyway, I’m not sure I’d actually hug a librarian unless I knew them well, but we can show our appreciation by saying nice things to one. Then there’s Library Lovers Day on Feb 14th.

Those are my random thoughts for today. Hope you found some of them interesting.And if you happen to be in Manhattan Beach, CA on Monday, October 17th, I'll be on a panel there with Lida Sideris, Sarah M.Chen and Jennifer Chow at 7pm.

I know this is late…

by Rick Blechta

I’m well behind my time once again this week, but it has been an extraordinary day in a number of most excellent ways.

I go to Toronto’s world famous St. Lawrence Market every Saturday, usually in the company of one of my adult sons. We’ve done it for many years like clockwork and it’s a very important and enjoyable part of our week. So enjoyable, in fact, that I’ve used the market in several scenes in my most recent full-length novels.

However, this past Saturday, I was playing the music teacher role once again in helping a friend and former student get a French horn class started down the road to their music careers, and so I didn’t get to the market.

My son had the day off today so we went down this morning. It’s a completely different experience going there on a weekday. The stalls are less full of wares and the place has maybe 10% the business as a Saturday. We got a chance to chat with many of our shopkeeper friends.

We came home, dropped off our goodies and then I headed back downtown to stand in line for tickets to an open rehearsal of Norma by the Canadian Opera Company this evening.

While waiting (I scored a bench seat because I was there early!), as is my want, I was scribbling notes and writing a bit of dialogue for a scene I’m working on in my current novel-on-the-go, and as usual, I was writing with my favourite fountain pen. A woman of a certain age sat down next to me and noticed my pen.

“I noticed your beautiful pen. Are you a fountain pen lover, too?”

I didn’t get much more work in as we compared our pens (she had a lovely vintage Waterman; mine is a special edition Pelikan my darling wife gave me a number of years ago) and discussed different brands of ink. Someone else in line overheard us and said he, too, loves fountain pens.

Now, I love discussing fountain pens with anyone – but the day was about to get even better.

The question of my journal soon came up. I told them I was working on a novel.

“Oh, it’s nice you’re writing a novel. I’ve always thought I’d like to try. Are you hoping to get it published one day?”

I explained that I’ve already published ten and an eleventh is on the way in less than a month.

That sort of set the two people back on their heels. They asked my name.

“How come I’ve never heard of you?”

Good question and one I’ve answered many times — as have most authors I know.

The end result was — after I revealed that my two most recent novels have an opera singer as the main character — these two new “friends” were going to head over to the nearby Eaton Centre to look for the two novels in question (The Fallen One and Roses for a Diva).

Another person in line: “Excuse me for eavesdropping, but did I hear correctly? You wrote The Fallen One?”

“Yes.”

She said loudly, “I really enjoyed that book! And there’s another one out with Marta in it? I’ve got to get it.”

I’m sitting here writing this post — far different from the topic I had originally planned for today — and I’m still on cloud nine.

This has turned out to be the best day ever!*
_________________________

*Well, as far as my writing career goes…

What do do with All Those Tomatoes

by Vicki Delany

Looks like I’m out of step again.  We’re talking about libraries on the blog, but I’m giving you a recipe for tomato soup. Perhaps I’ll tell you another time why I have been called the Margaret Atwood of Prince Edward County (and yes, it has to do with libraries) but I know that right now you’ve got countertops covered with tomatoes and you’re wondering what do to with them.  

The thing about tomato season, is that when it’s over, it’s over. Sure you can buy tomatoes all year round – hard, firm, tasteless things that have turned red by an injection of gas, not the warmth of the sun.

Last time I talked about my love of tomato season and I’ve since had requests on my Facebook page (https://www.facebook.com/evagatesauthor/) for my soup recipe.  So here it is. Enjoy.

Vicki Delany’s Tomato and Red Pepper Soup

5 LBS FRESH TOMATOES  

3 MEDIUM RED BELL PEPPERS

2 TBSP EXTRA-VIRGIN OLIVE OIL

1 TABLESPOON CHOPPED FRESH SEEDED RED CHILI

SALT AND FRESHLY GROUND BLACK PEPPER

1 CLOVE OF GARLIC, FINELY CHOPPED

1 TABLESPOONS BALSAMIC VINEGAR

 2 1/2 CUPS VEGETABLE OR CHICKEN STOCK

Place tomatoes in a large pot of boiling water for about 60 seconds. Transfer them immediately to a large bowl of water. Cool, then peel off the skins and remove seeds.

Broil peppers (turning regularly) until the skins are charred. Place them in a covered bowl until they’re cool enough to handle. Then peel and finely chop.

Heat olive oil in a large, heavy-bottomed saucepan over medium heat.

Add the chilli peppers, chopped red peppers and a pinch of salt. Cook for 5 minutes.

Add garlic, and cook for 2 minutes.

Add chopped tomatoes, another pinch of salt, and vinegar. Cook for another 10 minutes.

Add the stock, bring to boil and simmer for 15 minutes.

Cool slightly.

Using an immersion blender, tabletop blender or food processor, blend the soup to a smooth consistency.  Can be served immediately or frozen.

Enjoy! This soup goes very well with a good book.

Winding down summer 2016 with a new book

Last month I was in Albuquerque for Bubonicon 48. The event was originally known as the New Mexico Science-Fiction/Fantasy Convention. The name Buboncicon came from novelist Robert E Vardeman noticing that Egypt was not letting anyone from New Mexico into that country because the Land of Enchantment does have a problem with bubonic plague. As if Egypt is such a pristine environment? So the con was renamed Bubonicon and a rat was chosen as the mascot.

In other news, a book I co-authored has been released, Forgotten Letters. Although I'm known for tales about sketchy detective-vampires, I've always wanted to write a novel about World War Two. So in collaboration with Kirk Raeber, a physician and Navy vet from San Diego, we penned what I think is an awesome story about love, loss, and redemption set against the backdrop of the biggest violent clash in history. The estranged lovers are American and Japanese, but what makes our story different is that the romance is not about the internment camps in the US. Rather the American finds himself reuniting with his lost love in wartime Japan. And there's Shiba Inus.

Here's the back cover copy:

A trove of forgotten letters reveals a love that defied a world war.

 In 1924, eight-year old Robert Campbell accompanies his missionary parents to Japan where he befriends a young Makiko Asakawa. Robert enjoys his life there, but the dark tides of war are rising, and it won't be long before foreigners are forced to leave Japan.

Torn from the people Robert has come to think of as family, he stays in contact by exchanging letters with Makiko, letters that soon show their relationship is blossoming into something much more than friendship.

The outbreak of total war sweeps all before it, and when correspondence ends with no explanation, Robert fears the worst. He will do anything to find Makiko, even launch himself headfirst into a conflict that is consuming the world. Turmoil and tragedy threaten his every step, but no risk is too great to prove that love conquers all.

 

Wish us luck.

Libraries and the World

I'm been reading the wonderful stories my colleagues shared about the libraries that played such important roles in their childhoods and development as writers. I've been debating whether I would share my early library memories. But I think they're worth sharing.

I loved the public library in my hometown, Danville, Virginia. When I was a child and teenager, the library was housed in the Sutherlin Mansion on Main Street. That section of the street was known as "Millionaires' Row" and is now in the Historic Register. The Sutherlin Mansion was unique in the role it had played in American Civil War history. During his retreat from Richmond, Jefferson Davis stayed there. Danville is known as "the last capitol of the Confederacy." Today, the Sutherlin Mansion is the home of the Danville Museum of Fine Arts and History.The public library moved to a modern building up the hill from the courthouse.

I don't remember the first time I went to the old library in the Sutherlin Mansion. This is rather odd because during the Civil Rights movement, integration of the library became an issue. But I was young enough during that era not to be able to drive myself into town. We lived about five miles outside the city limits, in what was then called "country" (before the city expanded outward when the mall was built). There was no way for children to get into town unless adults took them. So I missed much of the discussion about the public library. I got my books from the school library.

I don't remember when I went to the public library and got my card. I do remember being a teenager and browsing through all of the books in the adult section. I remember discovering books that I loved. I checked The Day Must Dawn by Agnes Sligh Turnbull out every few months. And then there was Mary Stewart's My Brother Michael. And all the books with titles that intrigued about subjects that seemed fascinating. I love nonfiction as much as fiction.

What I remember about visiting the library was that the librarians sometimes looked at what I was checking out and offered smiling observations. What I remember is that they seemed pleased that I was leaving with my arms full of books.

What I remember is that a library that was of the time and place in which it existed became one of my "good places" where I could go and discover other worlds. 

Louise Penny and Michael Whitehead

I was very sorry to hear that Michael Whitehead, husband of the wonderful Louise Penny, has passed away after a long decline.

I had the extreme pleasure of meeting the Louise  and Michael at my local public library several years ago. I sat next to Michael and we had a lovely and funny conversation about what it's like to be a writer’s spouse. He had on his usual bow tie and treated me as though he'd known me for ages.

If you don’t know Louise’s work (and if you are a regular mystery reader, I can’t imagine that you don’t), please go forth and familiarize yourself tout suite. I had read them all, and loved them all, so I went to see her, just as I’ve gone to see many many authors.

Now, I’ve been very impressed by how a number of authors handle themselves at events, but I must say that Louise blew me away. She is a true human being in the best sense. Even if I had never read one of her books, after listening to her, I would have given myself whiplash in my rush to buy them all. I’ve done many events myself, and do not consider myself an amateur at the game. However, I learned quite a bit from Ms. Penny on how to make a crowd love you.

Allow me to share :The moment she walked in the door, she went around the room, big smile on her face, shaking hands with and speaking to every attendee.

When she shook my hand, I said, “I’m Donis Casey…” intending to introduce myself since we have mutual acquaintances, but lo and behold, she knew my name! “Oh!” she exclaimed, “Let me give you a hug” Her pleasure appeared so genuine that I would now take a bullet for her.

When she spoke, her joy in her craft and love of her characters and setting washed over the audience. To tell the truth, when she was finished, I felt a desperate desire to regain that feeling, which is easy to lose in the everyday struggle of life. I vowed to rediscover the pleasure of storytelling, and to remember why I chose to become a writer in the first place.

However appealing and lovable a person Louise is, the bottom line is that she writes great books, full of heart and warmth, and true human frailty as well as strength, ugliness as well as beauty.

If you want to be a successful author, you have to write wonderful books. Its quite a bonus to be a wonderful person as well.

And so I offer her my dearest sympathy for her loss, and my gratitude for all the joy she has brought me and all her readers.

Launch parties

Barbara here. This blog is all about promotion, including blatant self-promotion, which is shortened to BSP in social media parlance and which can be a tricky line to tread. Inundate Facebook with too much "My book is out! Buy my book! See review of my book!" and you risk people either hiding your posts, unfriending you, or perhaps more kindly, simply scrolling on by. Hit Twitter with too many tweets and retweets and likes about your newly released darling, and people will roll their eyes and label you another desperate, "in-your-face" writer.

All of this hype can backfire, turning off the very readers you are hoping to reach, and yet without social media promotion, many a book sails off the publisher's production line, hits a few bookstore shelves, and sinks like a stone, because no one has heard of it. Professional review sites, publishers' promotion budgets, newspaper book pages, and radio appearances – all these promotional tools are shrinking at a time when the number of published books is exploding. Unless you are an international best selling author, who ironically doesn’t really need the media attention he or she receives, much of the effort to get the word out will fall to you.

With social media and other promotion, the key is moderation. Sometimes less is more, with as much give as take. Connect with people, listen and comment, encourage others, form relationships.

For me, that's where the launch party comes in. A lot has changed since I published my first Inspector Green novel in 2000. Social media like Facebook and Twitter were non-existent. Many of my friends and potential readers didn't even have email (except possibly a work email account). At that time I was so excited to celebrate my first book that I wanted to invite almost everyone I had ever known to my launch. I painstakingly printed out cards and address labels using Word software, licked envelopes and stamps, and mailed out hundreds of invitations. Quite a few people came to the launch, but many more were alerted to the book's existence and went out to buy it.

With subsequent books over the years, I have gradually phased out the printed invitations and I now rely exclusively on email and on social media event invitations. I know other authors have become much more media savvy, using newsletter sign-ups from their website to broadcast their news and using Mail Chimp or other email services to organize their mailings. I love to write, but I don't have a twelve year-old handy to keep me up to date with the latest tech advances.

But I do love a good party. I think it's one of the most enjoyable ways to get the word out and to share my excitement with others. Whether they come or not, they learn about the book. But I am not one of those writers who invites friends from California to my launch in Ottawa. If you do that, the whole thing loses its personal touch. So in addition to social media announcements, I keep track of emails from readers and friends, and individually invite those who live within a reasonable distance to the launch. To others who I know are interested, I send a personal note announcing the book. It's time consuming, but as I said, I love a party.

Which brings me to the crux of this post. My launch parties! FIRE IN THE STARS, the first in my brand new Amanda Doucette series, has been on the shelves a couple of weeks now, and I have lined up two launches. The first is in Ottawa, September 28 at 7 pm, at Mother McGinty's Stage in the Heart and Crown Pub, 67 Clarence Street in the Byward Market. Parking is not as horrendous as you might think; there's a parking garage across the street.

The second is in Toronto, October 13 at 5:30 - 7:30 pm, where else but at Sleuth of Baker Street, 907 Millwood Drive. Because it's way more fun, I am sharing both these launches with my good friend Linda Wiken, who is launching her first brand new Dinner Club mystery, TOASTING UP TROUBLE. At both launches there will be nibblies, drinks, book talk, and readings. A great opportunity to stock up for those long winter nights, or for early holiday gifts.

For those of you who live within a reasonable drive of Toronto or Ottawa, please come on down and help us celebrate the joy of seeing a book launched on its way. It's all free, and you get to share the night with other book and mystery lovers. Which is one of the unexpected delights of the book launch experience.

My library reminiscences

by Rick Blechta

I hope you’ve enjoyed Sybil’s and now Aline’s memories about libraries as much as I have. Judging by the number of people who’ve read them, it seems there’s a real interest — so here goes mine!

I grew up in a small(ish) town in Westchester County, which is just north of the Bronx in New York City. Mamaroneck is right on the Long Island Sound and has a very large pleasure boat harbour. In days past, it was locally nicknamed Clam Town because of the large tidal mud flats. As the 20th Century went on, that mud became more polluted, and when I was growing up, a put-down we often used was, “You smell like low tide.” But I digress…

The Mamaroneck Library adult reading room as it is today.

Mamaroneck has a lovely library, carefully added on to over the years, but it retains its original reading room which has large murals depicting local history all around it. The children’s library was in the basement, and I spent a lot of time there, not just selecting adventure books to sign out, but doing research for school.

It was run by a short, slender, but very imposing woman named Miss Bauman. All us kids were terrified of her because she ruled the room with (as we viewed it) an iron fist. If you took a book off the shelf, you’d better darn well sign it out or put it back in the correct spot. No leaving of books on her tables! Near silence was the word of the day, too. Only low whispering was allowed.

When I had the temerity of a ten-year-old to question why the adults left books on their tables upstairs, she snapped, “I don’t care what they do upstairs. You children need to be taught how to be tidy!” (Or words to that effect.)

What we didn’t realize at the time is that she was teaching us any number of useful things: how to use a card catalogue, how the Dewey Decimal System worked, why it was important to put things back where they belong so that they can be found easily again because they’re where they’re supposed to be. I could go on. I only realized later that she was patience personified when she was showing us “library things” and only became short when we didn’t follow her (sensible) rules.

Miss Bauman in 1971.

I’ve talked to a number of other friends who I remember from those library days. Our memories are the same: a velvet hand in an iron glove. But Miss Bauman is remembered fondly by us all  — especially me.

You see, a dozen years later, she became my brother’s de facto mother-in-law. Miriam (as I now knew her, although I couldn’t always break the “Miss Bauman” habit) brought up two of her nieces, one of whom my brother wed. She and I would often laugh about things that had happened in that basement room. Her memory of me was as “someone I always had to shush.”

I still love libraries. When I was on the road as a musician in my 20s, I would search out the library in whatever town we were playing in for the week and spend my days there, either reading books I found or something I’d brought from home. It was a lot more pleasant than sitting in a hotel room watching TV or sitting in the hotel bar drinking all day (or worse).

We have a beautiful and grand law library here in Toronto (in Osgoode Hall) and it’s generally empty. It’s also open to the public (when it’s not filled with lawyers studying for bar exams), something that’s not generally known. I wrote a large portion of my about-to-be-released novella, Rundown, there. In fact, Osgoode Hall is even in the book.

So thank you, Miss Bauman, for showing me the ropes and making me a life-long library aficionado.

________________

Completely off topic but still very interesting: Miriam Bauman started off in the ’30s as a teacher/librarian in one of the local grade schools. She often told the story of taking her class out onto the field to watch the Hindenburg float majestically overhead on May 6, 1937, only a few hours before her fateful crash in New Jersey.

Interesting sidebar #2: My very good childhood friend (also my brother’s best man), Len Tallevi is now the president of the Mamaroneck Library’s Board of Trustees.

Acknowledgement: Thanks to lawyer Henry Gluch for introducing me to the Osgoode Hall Law Library.

Happy Library Memories

I read Sybil's affectionate post about the library she had gone to as a child murmuring 'Yes! Yes!' to myself. Libraries played a hugely important part in my young life and have gone on doing so ever since.

My parents were great readers and the house was full of books, so my parents hadn't really bothered to take me to the library. I only discovered it when I was walking home with a friend who was carrying some books and she explained what she was doing.

I was frankly incredulous. 'You mean – you just go and they give you books? You don't have to pay or anything? I went in with her and met dear Mr Doig, the librarian. He explained you had to have a card signed by your mum to get permission but then yes, indeed, you could just take them.

I almost snatched the card from him, ran all the way home, extracted the signature from my amused mother, and ran all the way back. His eyes twinkled when he saw this hot and breathless child and he was a good friend to me afterwards. For instance, you were only allowed to take out three books a day but if it was a Saturday, or the holidays, he let me take out another three if I'd finished the first ones by lunchtime.

Indeed, so much did I appreciate it that I decided I might like to be a librarian. I think I had the idea that this just meant you got to read all the best books first and I hadn't understood the sheer sweat of organising the ticket system in those days before electronic registration. Then there were the wretched readers who would keep putting books back in the wrong place... No, I decided after work experience, being a librarian was not for me.

I did get a liberal education, though. In those days there was censorship and what were termed 'blue' books were not put on the open shelves. (Here I'm not talking about Fifty Shades stuff, you understand; I remember Peyton Place was one of them). They were, however, kept in the office where we had our coffee breaks, and sometimes some of us returned quite late...

Then the day came when someone actually asked to see the 'blue' books. A frisson went around the library desk and the Chief Librarian was summoned - a snippety little lady with steel-rimmed spectacles. She gave the man a look of disgust, said, 'Follow me,' led him to the room, and gestured to the shelf without looking at it. 'There you are.'

There was a puzzled silence before the man said, 'I don't see them. You know, the Blue Books – the government reports.' Somewhat red-faced, she made a quick recovery. 'Oh! I'm so sorry, they must have been moved. We'll look in the reference library.' She was awfully nice to him after that.

So even though the job wasn't for me, I still love libraries and visit a lot of them to give talks. They're absolutely the nicest audiences – not surprising, really, because they are the real book-lovers.