Louise Penny and Michael Whitehead

I was very sorry to hear that Michael Whitehead, husband of the wonderful Louise Penny, has passed away after a long decline.

I had the extreme pleasure of meeting the Louise  and Michael at my local public library several years ago. I sat next to Michael and we had a lovely and funny conversation about what it's like to be a writer’s spouse. He had on his usual bow tie and treated me as though he'd known me for ages.

If you don’t know Louise’s work (and if you are a regular mystery reader, I can’t imagine that you don’t), please go forth and familiarize yourself tout suite. I had read them all, and loved them all, so I went to see her, just as I’ve gone to see many many authors.

Now, I’ve been very impressed by how a number of authors handle themselves at events, but I must say that Louise blew me away. She is a true human being in the best sense. Even if I had never read one of her books, after listening to her, I would have given myself whiplash in my rush to buy them all. I’ve done many events myself, and do not consider myself an amateur at the game. However, I learned quite a bit from Ms. Penny on how to make a crowd love you.

Allow me to share :The moment she walked in the door, she went around the room, big smile on her face, shaking hands with and speaking to every attendee.

When she shook my hand, I said, “I’m Donis Casey…” intending to introduce myself since we have mutual acquaintances, but lo and behold, she knew my name! “Oh!” she exclaimed, “Let me give you a hug” Her pleasure appeared so genuine that I would now take a bullet for her.

When she spoke, her joy in her craft and love of her characters and setting washed over the audience. To tell the truth, when she was finished, I felt a desperate desire to regain that feeling, which is easy to lose in the everyday struggle of life. I vowed to rediscover the pleasure of storytelling, and to remember why I chose to become a writer in the first place.

However appealing and lovable a person Louise is, the bottom line is that she writes great books, full of heart and warmth, and true human frailty as well as strength, ugliness as well as beauty.

If you want to be a successful author, you have to write wonderful books. Its quite a bonus to be a wonderful person as well.

And so I offer her my dearest sympathy for her loss, and my gratitude for all the joy she has brought me and all her readers.

Promotion

This year's Suit of Lights

Donis here, writing on a sunny Wednesday in Arizona. My latest Alafair Tucker novel, All Men Fear Me, finally had its official launch at the Poisoned Pen Bookstore in Scottsdale last Saturday, the 14th. As usual I spent a lot of time picking out my outfit, or as I call it, my "suit of lights". This has become something of a ritual for me when a new book comes out. Though I don't know why. I've seen many a Big Name Author show up at personal appearances dressed like s/he just rolled out of bed.

My launch, with Betty Webb, Jenn McKinlay, and Kate Carlisle, was a lot of fun and there was a big crowd in attendance, which is always very nice. The very next day I drove the 100 miles down to Tucson to do an event at Clues Unlimited Bookstore along with fellow PP author Jeffrey Siger. Clues is a small place but it was packed. So my first two official promotional events for this book were successful and pleasant and many books were sold. I posted some photos of both events on my own website if you'd like to indulge.

I have today off, but tomorrow I'm off for another several day of appearances and programs around the state. When I'm in the middle of the Big Push it's very difficult for me to keep to my accustomed writing schedule, and howsoever much I enjoy myself, it is unlikely that my events are going to make me a New York Times bestseller.

Which brings up the question of why we do it. We mid-listers seldom get paid for our appearances, so travel is expensive, disrupts your life, and eventually becomes incredibly tiring. Yet it is very helpful to meet readers face to face. I'm often surprised by readers' thoughts about my novels. They see things that I didn't see myself. Sometimes I'm shocked by a reader's interpretation, and sometimes amazed and flattered to find out how insightful I am without even knowing it!

Also, I can't overstate how important it is to develop relationships with librarians and bookstore owners. They are the ones who are going to recommend your books to readers, so we authors had better do our best to deliver a good product and a good program for them.

When I can, I try to arrange appearances with other authors. First of all, that could broaden your audience appeal. Most importantly, it is incredibly helpful to get to know your fellow writers. In my experience they are a bright, thoughtful, intelligent and kind bunch, and it is very helpful to hear that even authors who are much more well-known than you also suffer the same writing pains as you do.

I don't know of one veteran author who hasn't had the experience of schlepping miles to do an event and then one or two (or no) people show up. If that happens, remember that even if just one person shows, your should treat her like Oprah's niece. Word of mouth is as valuable as gold.

Still, it is easy to become disillusioned with public appearances since they are not what is going to give you that push into best-sellerdom. My advice is not to expect them to. The thing that is going to make you the next J.K. Rowling is a dash of luck and writing a fabulous book.

There is only one of those things you can do anything about.