Launch Date

Tomorrow, my fourth book Shadow Hill is officially released.  I’m having a book launch party on the patio of one of my favorite restaurants here on the coast called Floyd’s 1921 Restaurant.  It’s an outside venue which has become an important factor now that the Delta Variant of Covid is raging through the unvaccinated public.  

Sadly, only about 35% of the population here in our coastal county has been vaccinated and the number of illnesses and hospitalizations are spiking. 

So, I’m writing about good news/bad news.  

A book launch is always good news but why are they always on Tuesdays?  I’ve Googled it to death and no one has a solid answer.  One theory is that Tuesday is the slowest sales day.  That really doesn’t make sense to me, but there it is.

Another theory is that all the new books launching on that particular week are out on the same day, there’s less of a cost for distributors.  But why Tuesday?  Why not Wednesday?

Yet a third theory is that if the book sells really well early on, that gives a bookstore an opportunity to order more before the weekend.

The real reason?  They’ve just always done it that way.   

In the past, a book launch date was just that, the  first day you can buy the book.  But for Shadow Hill, that didn’t seem to be the case.  For the last month, Amazon has been shipping them out as quickly as the orders come in.  Barnes & Noble was shipping and selling at the beginning of August.  Other bookstores had them on sale as well.

Am I complaining?  Absolutely not.  Sell those books as fast as you can.

Anyway you look at it, launching the book is really good news.

What’s the bad news?  The Delta Variant of Covid is raging through the unvaccinated public.  Just this past week we heard that Bouchercon 2021 in New Orleans was cancelled.  It didn’t come as a surprise. If you have any kind of presence on social media and you’re friends with other writers, they were dropping out one at a time.

I’d been asked to be on a panel and to moderate a second.  I reached out to the five panelists last week to introduce myself and immediately, three of them told me they had cancelled.  

With New Orleans being one of the cities with the highest infections rate, it made sense for the conference organizers to make the painful decision to cancel.  They offered to refund my registration fee or I could donate it back to them.

I know they have expenses to cover so I didn’t hesitate to donate it to them

Tomorrow, I’m raising a glass with my friends, signing some books, and eating the outstanding appetizers that Floyd’s will be serving.  And for the rest of today, I’m looking over a manuscript due to be released in 2022 that has been marked up by my editor.  

Cheers.  

Countdown to a Launch

This year's comfy shoes

I love the discussion about fuzzy endings. I think endings are wildly important—more important that we generally believe—and I have a lot to say about that. But that will have to wait for another day. For this coming Saturday, February 24, is the official launch day for my tenth Alafair Tucker Mystery, Forty Dead Men. The big ol' launch party will be held at 2:00 p.m. at the Poisoned Pen Bookstore in Scottsdale, Arizona. The most fabulous bookstore EVER for launching a mystery novel, especially since the launch is taking place southern Arizona in the middle of winter, with a forecast temperature of 68º F. I’ll be joined by authors Dennis Palumbo (Head Wounds) and Priscilla Royal (Wild Justice), and Dana Stabenow will join us for for a tribute to the late, much beloved Frederick Ramsay. So if you live anywhere in striking distance of Phoenix, do please come by.

No matter how much lead time I have before the publication of a new book, the release date always seems to sneak up on me, and I have never yet been as prepared as I intended to be. For this book, I'm as ready as I'm going to be, I suppose. I didn't manage to lose five pounds or get a face lift, as I originally planned.

But I do have a spiffy outfit.

Now that I’ve reached the age of invisibility, I’ve decided to cultivate a more Bohemian style. I can no longer be the cutest young thing in the room, but I can be well-dressed, damn it. I usually spend at least a month thinking about the outfit, and trying on a series of ensembles, accessories, jewelry, shoes, and parading them around in front of my patient if somewhat bemused husband as though I were an eight year old girl playing dress-up.

I go to such trouble only for myself. I’m generally a bad shopper, but I enjoy the ritual of preparing for a book launch: hair and makeup—check; smoking outfit—check; mani-pedi—check. One very important thing to keep in mind is to choose comfortable shoes! When the day comes that I tire of the big build up, I intend to take a lesson from the great and beautiful Georgia O’Keefe and look however I look and to hell with everybody. When I go to other author events, it seems that the bigger the names the less concerned they seem to be about their duds. Especially the men. Don and I attended an event for a Very Big Name not long ago, and afterwards Don said to me, "Is he married?"

"I don't know," says I. "Why do you ask?"

He replied, "I was wondering why his wife let him go out looking like that."
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"Forty Dead Men is a tragic, bittersweet story of a returning veteran and PTSD. While there’s a mystery, the story actually revolves around Gee Dub. Even if you haven’t read the previous Alafair Tucker mysteries, you can pick up this book. And, if you’re a fan of the Ian Rutledge mysteries, you might want to meet another veteran of World War I." Lesa Holstine, Lesa’s Book Critiques

Paint the Town Launched

ARC here. My full name is Advance Reader Copy, but I prefer ARC. It has a special ring to it, you know. Like Cher and Madonna. Sybil, my writer, is off doing last minute Christmas shopping so she left me in charge. It’s a lot of responsibility, but I can handle it.

Here I am celebrating the release of Paint the Town Dead at Disneyland I’ve got my Micky years, mint julep and Mickey-shaped beignets. Can’t get better than that.

Oh, that’s right. I’m supposed to be posting photos of the Paint the Town Dead book launch party at Mystery Ink in Huntington Beach, CA. Here’s my writer with our hostess, Debbie Mitsch. I didn’t get into this picture. Only the “official” book did. Just because I have two teeny-tiny mistakes.

Here I am with my writer as she reads a portion of the book from me. She’s not very happy about the picture of her, but I look cute, don’t I?

Here’s our spread: mini-quiches, wine, and chocolate cake that was to die for.

Everyone who attended got one of these nifty 3-D Holiday glasses that turn your tree lights into all kinds of things like snowmen, reindeer, stars... Here are the reindeer ones.

People seemed to have fun.

Hope you all have a Merry Christmas and Happy New Year!

Happy Book Birthday to Me!

Yesterday was the official book launch day for my second book, Paint the Town Dead. This book was incredibly difficult for me to write and for a while there, I didn’t think I'd ever finish it, but publication day finally arrived and I couldn’t be more thrilled.

Now starts a couple weeks of an intense round of promotional activities, mostly online this time around. For my first book, Fatal Brushstroke, I went on a bookstore tour with fellow Sisters in Crime member, Diane Vallere. This time I’m concentrating on online venues. I have a 14-day blog tour through Great Escapes Virtual Book Tours as well as a few posts on other blogs. Full details are on my website if you're interested.

Saturday I’m holding my launch party at Mystery Ink in Huntington Beach, CA. If you happen to be in the area, stop by.

Details: Saturday, December 12, 2015, 4 pm, Mystery Ink 8907 Warner Ave. #135, Huntington Beach, CA 92647

The first 40 attendees get one of these beauties that turn the lights on your tree into reindeer, snowmen, etc. This is the reindeer one. I have an assortment of various kinds.

Back to celebrating and working on Book 3!