Look at Me! (But I Don't Want to be Famous)

Hi, I'm Shelley! Nice to meet you. 

If there’s one aspect of this writing life that wickedly grins and winks it’s baleful eye at me, it’s promotion. Some authors might dream of being invited to appear on Good Morning America or give a keynote address at a mystery convention, but the idea leaves me cold as Maine frost on a tomato vine in October.  

There are authors who play around on Tik Tok with wild abandon, revel in each new trend on Instagram, and joyfully post to Facebook in hopes of scoring a big viral hit with a reel or meme, even if it’s off-topic, in order to gain name-recognition and maybe a following. They fantasize about big-time fame along the lines of Stephen King or J.K. Rowling. 

I get it. When I was younger that kind of recognition appealed to me, as well. I enjoyed “sharing” my life with people. I didn’t mind being an open book. In my 40s, I took to blogging with abandon. It felt like writing in my journal, only in public. Facebook was fun. I liked connecting with my friends and family and meeting new people to “friend.” Even Instagram seemed enjoyable with all those photos and slick aesthetics.

Eventually, as I became more focused on a writing career, gaining a following seemed a feasible way to make sales once I had books to sell. I thought it might be fun to be a little famous, to be a little bit Stephanie Meyers walking the red carpet after her books-turned-movies shot her into the stratosphere. 

But now? I just want to write. And get paid for it.

That’s the rub, isn’t it? In order to make any sort of living as a novelist (even a substandard living that doesn’t even compare to working the counter at a fast-food joint) we must promote ourselves. Most of us can’t hope to find our readers if we don’t put ourselves out there in some way, and the most cost-effective way to do that is to set up free social media accounts and post madly day after day after day. 

So I do it. 

I talk into my phone to make videos to share on Instagram and Facebook. I create little graphics on Canva to hopefully draw eyeballs to my “uplifting and encouraging” Monday Motivation posts. I share photos of my trips hither, thither, and yon in hopes of “engaging” my audience. I add music to snaps of pretty flowers and foliage. I share my book covers, review quotes, even photos of my “outfits of the day” because my female sleuth character, Olivia Lively, is a private investigator with a closet full of fashionable clothes and accessories. 

LOOK AT ME!” I scream with the rest of them online. Inside, however, I’m whispering, “But I don’t want to be famous.” 

Maybe it’s time I start honoring the whisper more than the scream.  

____

Note: Thank you to the Type M for Murder community for inviting me to share my thoughts on the writing life. I’ve been working on my craft for 40 years, since about age 16, when I decided writing books for a living sounded pretty sweet. The industry, meanwhile, has gone through a huge transition to ebooks and indie publishing, aided and abetted by the rise of social media companies, and the older I’ve gotten, the more I’ve come to understand how publishing works and for whom. I’m happy to share what I know, what I’m thinking about it all, and my ideas for navigating the waters. If there’s a topic you’d like to know more about, drop me a line at shelley@shelleyburbank.com and I’ll take a stab at it. 

To learn more about me in the meantime, check out my Substack newsletter, PINK DANDELIONS and at my website ShelleyBurbank.com

Pre-release planning

 What an exciting series of posts Type M has had recently, several from new members who bring fresh perspectives and new energy to the group. I hope readers are tuning in and enjoying the variety. Often I get ideas for my own posts from the others, but this time there are so many good  ideas that I don't know how to choose. I enjoyed Catherine's post comparing her writing preparation and process to her long-distance running; lay the foundation, set goals, be consistent, always reach higher. I also liked Thomas' post about critiquing groups, I am a huge fan of them and have gathered with the same group for over twenty years. Through thick and thin, through life changes, even deaths, we've become the best of friends. And Sybil's superpower - worrying. Asking what's the worst thing that can happen? What if, what if? And using those disasters to create plot twists. 

I'd also like to extend a warm welcome to Steve Pease (aka Michael Chandos), who will now become our resident expert on all things PI, whether he likes it or not. Writers are a supportive, collegial community, and I believe we crime writers are the friendliest of all. Maybe it's something to do with letting out dark side loose on the page.

My own post today will be mundane by comparison. Mundane and short. My latest book, SHIPWRECKED SOULS, is at that pre-release stage where I have to start thinking about promotional events and activities. The book is going to land with a thud into the middle of January, when potential purchasers are staring at their credit cards in horror, and readers can barely see over their newly augmented TBR piles. Christmas is over and the next big "sales opportunity" - probably Mother's / Father's Day - is months away. Valentine's Day doesn't count unless you're a romance writer. It's difficult to entice a would-be Romeo with a nice little spot of murder.

So my first task is to order bookmarks for the new book and set up a few signings in my favourite independent bookstores in the month before Christmas. Those signings are announced on Facebook and Instagram (with a graphic). While signing my existing books, I will tell customers about the new book and slip a bookmark into any book they buy. My second task is to plan my book launch, probably in early February. That involves first booking the venue; I love pubs, ideally with a separate party room. Then figuring out the program and finding someone to act as MC or moderator. Next, designing the invitation and updating my contact list. I send out emails, Facebook invites, and general social media posts. 

I usually have two launches, the main one in Ottawa and another in Toronto, which is about a four and a half hour nightmare drive down the infamous "401." 

There are two other tasks that happen before the release– ARCs and pre-orders. Right now, Advanced Reader Copies are available through Net Galley, so interested reviewers can go to Net Galley to sign in. Reviews on sites like Goodreads, Amazon, and other book sites are increasingly important for authors to gain any visibility in the crowded book world today. 

As well, SHIPWRECKED SOULS is now listed for pre-order on Amazon, Barnes and Noble, Chapters/ Indigo, and most other book sites. Pre-ordering has also become increasingly important to sales because some complicated algorithm calculates how successful the book will be and gives it greater prominence.

This is as far as I have got in thinking about the new book's release. Stay tuned for more details on the launches as I figure them out. 

Writing Time (Or Not)

 by Charlotte Hinger

Last June I had the pleasure of watching my friend, Michael Gear, receive Western Writers Spur Award for Best Short Fiction. Michael is of one of favorite authors. Not only is he a mesmerizing speaker he is generous in giving other writers a boost. 

Seperately or with his wife, Kathleen, (both are renowned archaeologists)  he is responsible for over 70 novels. I was impressed with Michael's energy after the awards presentation. He greeted each person like they were a long lost friend.

Writing individually or as a couple, the Gears have over 17 million copies of their books in print world-wide which have been translated into at least twenty-nine languages.

The Gear's secret is hard work. According to their website, after a fairy tale romance and subsequent marriage in 1982, they spent the next three years in a primitive cabin, with no running water and only two wood stoves for heat. Mike wrote eight novels before he finally sold one. Kathy wrote five non fiction books, and sold the first novel she ever pitched.

Kathleen told me they each spent two hours daily on social media, fan mail, etc. Talk about hard work! And they write every day. 

There are many times during my life I’ve had to admit my usual modus operandi simply wasn’t working anymore. I’ve gotten trapped psychologically into believing I’m handling things when I’ve not. But it usually boils down to the fact that I'm not working hard enough. 

My latest pitfall is the myth of believing I can “clear time” for writing. I've written about that before. That has never ever worked for me. It’s not working now. It won’t work in the future. This summer has been especially disruptive. Something always happened to blow the “cleared time” sky high.

My best approach has always been to write five days a week. Naturally that expands to include weekends at certain stages.

There were many questions I wanted to ask the Gears. What about the business side of writing? Do they hire help for some of these tasks? 

Although I think my life needs more Tweaking, not Tweeting, I need to develop a consistent social media approach. 

Some people never write when they are promoting. Some, like the Gears, write every day no matter what the circumstances. Some take long breaks between drafts of a book. Some write in multiple genres.

So how do you do it, Type M'ers? Have there been times when you’ve had to switch your approach?

I Wonder If . . .

 by Charlotte Hinger

Is there anything more frustrating for a writer than being half-sick and half-well? This year I've been plagued with intermittent health issues. Most of which can be traced to allergies to medications. That's a happy ending. All I have to do is quit taking them. But oh, the search to identify the culprits because the conditions produced mimicked rare forms of cancer. 

For instance, I'm diabetic and my body turned against Metformin, a medication I've been taking for twenty years. Why? And why can't I take Tylenol, everyone's go-to drug?

The medical mystery game show has come to symbolize all the "I wonder if . . . ." issues I've puzzled over this year. For instance:

I wonder if...When the mega-productive best-selling authors say they never ever ever miss a day writing, are they telling the truth? Do they ever have the flu? Covid? Just throw in the towel for a day occasionally? Have overwhelmingly difficult family situations? 

I wonder if. . . other writers take time off between books? During this time do they catch up on other stuff? I do. I've done everything I need to do for my new historical novel, Mary's Place. It won't be published until July, so I'm not going to do a thing about marketing until the first of the year. I've developed a sudden mania for making Christmas gifts. Five aprons down and two more to go! Plus, a quilt!

I wonder if . . .Does marketing on social media really pay off? If so, which sites are the best investment of time and energy? Some time ago mega best-selling authors Kathleen and Michael Gear tweeted about the vast number of books in their personal library. It's huge! For some reason the tweet went viral via a raging controversy over whether they were destroying the planet (all those trees cut down to make paper) and those to whom all the books represented a commitment to culture. Incredibly (I'm not making this up) there were 10 million views of this tweet. The Gears are serious archeologists and anthropologists.

The Gears later reported that all the views did not produce a single sale beyond the usual number of books purchased. Not one!

My media presence is not robust, but I'm going to beef it up come January. I'm sorting through what I'm comfortable with. For some reason, signing into Facebook has become an ordeal. That's just one of the many sites where I go through too-elaborate identification processes. On the other hand, I've had several friends tell of the horrors of ID thefts and untangling hacking situations. 

I wonder if . . .I'm making a mistake when I've turned my back on TikTok because my mystery publisher (Poisoned Pen) really likes it.  But due to all the controversy over that site, I'll skip it. I would love to say the decision is the result of conviction, but honestly, it's because I'm too lazy to learn the ropes to create an effective presence. 

I wonder . . .why I have to give a review for everything under the sun? I mean everything! From a visit to my dentist to an Amazon purchase. Why is it no longer acceptable to give an honest three-star review instead of the expected five-star? I can no longer heap praise on a book I think deserves the Pulitzer Prize through a five-star rating because five-stars are expected for anything that is well written. 

I wonder if . . . all our lovely readers will receive all the blessings I wish for them during the coming year.

Retirement---More Time for Writing and Marketing

 By Thomas Kies

It's a little hard to tell from that photo, but that was a toast made in my honor at my retirement party. I’m retiring from my day job as president of our county’s chamber of commerce this week. Friday is officially my last day.  About a week ago, my board hosted a very nice, well attended happy hour in celebration of this event, so this week is a bit of an anti-climax.

That being said, this past week was extremely busy, and this coming week will be even more so.  My replacement has already started so she’s in my old office and I’m taking up space in the conference room, where, I swear, it’s cold enough to hang meat. 

In addition to helping acclimate the new president into her new role, I’ve volunteered to be the moderator at our League of Women Voters Candidate Forums---all five of them.  This year the interest in the municipal elections has been remarkable.  Each election has between seven and twelve candidates running for three seats each.

So I’ve been putting together questions for each forum pertinent to the municipality and trying to time the forums so they go the full two hours and not a minute longer.  The reason?  I’m standing the entire time behind a podium and my legs and feet are screaming at me by 8pm.  I really wasn’t the sharpest tool in the shed for volunteering for twelve hour days during the last two weeks of my career. 

What that’s done is slowed down my work on my next Geneva Chase novel.  I have a manuscript submitted to my editor that isn’t a Geneva Chase mystery and I wasn’t sure if working on another book in the series was a good idea.

But I met with my agent while I was in San Diego for Bouchercon and she advised me to go ahead to write another Geneva Chase adventure.  I’m at the 230-page mark and this is where I tie up some loose ends but also lay some new clues.  All of it in the middle of a hurricane.  In the book, not here on my island...not right at this moment. 

It’s difficult to keep the writing momentum up while tying up my own loose ends.  

After Friday, October 20, I hope to have much more time to write and promote the books I’ve already had published.  I saw a post online the other day asking, “When did writers have to become social media influencers?” 

That’s a good question but that’s where most of the marketing takes place, isn’t it?  How many of your local newspapers carry book reviews?  Another question, in this day and age, how many of you have daily newspapers in your area?  There are fewer and fewer of them.

Trying to promote your books on any “old media” is problematic at best. 

It’s the internet that needs to be used and that takes time.  One more reason to look forward to retirement, in addition to being able to read more often, take walks on the beach, travel to locations on Cindy’s and my bucket list, and visit my family.  

Oh yes and write.  I love to write.  

Just got to get through the rest of this week.

Surprise Breaks

 by Charlotte Hinger

One of my all-time favorite writing projects was the Sheridan County History Books. I edited these books They were unique because all the work was done within Sheridan. County. We actually had our own commercial book-binder in the area. A local artist designed the covers. Several contributed original art. We found a lot of old pictures and the stories were absolutely wonderful.

It was especially gratifying to see the wonder on some the contributors faces to learn details about their families that they had not known. The hardships and the sorrows of homesteading. The bonding with their relatives through collecting information.

This experience, of course, became the foundation for my mystery series. Oh, the stories people told me behind closed doors. This project was a gift. A surprise. It came out of nowhere when Don bought a livestock truckline and we moved to Hoxie. The local historical society was looking for someone to tackle organizing and editing the history books and I was delighted take on the work.

My latest book contract resulted from a chance contact at a writing convention. More about this historical novel later. The book is dear to my heart, and it was an incredibly lucky break. 

I was reminded once again of how some wonderful opportunities come out of the blue and it's not always necessary to "make" things happen. That mentally is a trap authors fall into right now. We are oppressively aware of everything we could be doing regarding social media or promoting our work on-line.

I'm especially appreciative of gracious little jolts--the surprises--that come my way despite my bumbling.

More thoughts on promotional outreach

Frankie's Friday post about promotional outreach touched close to home because my latest Amanda Doucette book, WRECK BAY was just released last week and I have been wrestling with how to promote it. Frankie was hoping to initiate a discussion about what works and what doesn't in this evolving world of book promotion. Evolving is a key word here. Social media is changing rapidly, as is software for presenting promotional material, and the nature of book selling itself. It's really difficult to keep up, let alone guess the next trend.

I was sorry no authors put forward their thoughts in the comments section, but the problems are complex and the answers perhaps too lengthy for a quick comment. I hope the post initiated some discussion and reflection beyond the blog. I decided my thoughts merited a whole blog, so here we go.

It's been twenty-three since my first novel was published, so I have been in the promotional game for a while. Wow, has it changed! When I started, I held in-person launches with food and wine in the gorgeous, marble-columned lobby of National Archives Canada, which hosted many author events for free (you just had to supply the food and drink). In 2000, the online world was very limited; no social media and only the beginnings of email and websites. Many potential readers didn't use the internet for communication, so I designed and printed out rudimentary post cards. I had a d-base file of readers which printed sticky little address labels on my dot-matrix printer. I bought reams of stamps. One by one, I mailed them to friends, family, and anyone I thought might be interested. 

My second promotional activity was throwing a box of books into the trunk of my car and driving around to every bookstore within a day's drive. I introduced myself as a local author, gave them a sample copy, and said I'd be happy to do a signing. This netted me a personal connection with most of the bookstores that remains helpful to this day, even though a great many of those bookstores have closed or changed owners.

About a year later, my friend Mary Jane Maffini and I (both at similar points in our book careers) decided we needed that new innovation called a website and I enlisted my then-teenage son to set one up for us, using html. It was clunky and impossible for us to edit, but at least we had a presence! A couple of years later, we decided we each needed our own website, and a techie friend volunteered to design them. 

My third promotional activity was probably the most valuable yet in my nascent mystery career - attending literary festivals, particularly mystery conferences. So many benefits! The most obvious being networking and sharing writing and publicity tips with other writers. Making connections with book industry people like librarians, booksellers, and reviewers not just in my own backyard but around the the world. Forming friendships that continue to be nourished through social media, notably Facebook. I started with Bloody Words before my first book was even published, and have attended Malice Domestic, Bouchercon, and Left Coast Crime, as well as smaller regional festivals. If it weren't for finances and the pandemic, I would go every year. My list of contacts grew as my books got out there.

The mailed launch invitations continued for several books, and the d-base grew with each book. Sometimes I held joint book launches with local crime writer friends like Mary Jane, which increased both our reaches as well. But at some point we decided to ditch the paper in favour of email. I admit to being haphazard about collecting reader contact information. As people emailed me about my books or invited me to speak at bookclubs, I collected their emails in a dedicated folder in my email program, which gave me a record of sorts. I would painstakingly go through these to invite people to my launches or to inform them of a new release. Inefficient and old-school, but it did work. 

The next big leap forward was the arrival of Social Media. I created a personal Facebook page in 2009, and my editor created an author page and urged me to use it. I kept forgetting to, and instead used my personal page for a combination of friendly chat and book information. Facebook was, and still is, an interactive platform, and readers often became Facebook friends who enjoyed stories about my cottage, my travels, and my dogs as much as the book information. But social media platforms kept multiplying, and we authors were urged to keep up. I joined Twitter a few years later, but found it of limited use except to make very specific announcements about a new release, a signing, or good review. Posts seemed to disappear into the void within a few minutes of being posted, and I made no effort to cultivate connections there. Amid the recent controversy and the increasing toxicity of the platform, I have cancelled my account there. Meanwhile my plugged-in daughter urged me to join Instagram. Facebook is a medium for people you already know, she said, but Instagram will allow you to reach new readers, particularly a younger audience. She made a valid point, so I did join and I do post upcoming news there (and occasional photos of dogs) but it's no place to cultivate connections unless you're a celebrity. It takes little extra time and effort, however, and maybe it increases my visibility. 

The last ten years have seen an explosion in online promotional options. Mail chimp and other software to organize your contact lists, newsletters, blogs, Goodreads and Amazon pages, youtube channels, book trailers, TikTok, and probably others I've yet to hear about.  More and more of this online engagement falls on the author's shoulders, with only the bestsellers and those rich enough to hire PAs and other publicity machines getting outside help. It's become overwhelming. Many of these new avenues required time and some tech expertise to master and maintain. There are authors who love this kind of thing or have handy family members to help, but not me. I have little patience for spending hours tearing my hair out online. It ranks above housekeeping (another necessary evil) but below dog walking, skiing, kayaking, and seeing friends. Plus I usually have a book to write.

I did create an Amazon and Goodreads author page, but I don't do anything with them and don't know if they're any use. I created a Youtube channel but have not put anything on it, and I have dreamed about a book trailer but once again - no technical expertise to turn the dreams into reality. I have run like a madwoman away from the supremely narcissistic TikTok. Because I can't figure out Mail Chimp, I do not have a newsletter, and although I now have a website that I designed and can edit on my own, it is frequently neglected. The one other online presence I maintain is this blog. I no longer use my onerous and often out-of-date email lists to promote events, but instead rely on Facebook invites, Instagram, and my website.

The pandemic accelerated a seismic shift in book promotion. The shift to virtual appearances had begun earlier, with some book clubs hosting virtual talks with authors. Video chats allowed authors to attend events and connect with others much farther afield. When March 2020 shut down the world, however, all book signings, tours, festivals, and other events came to a crashing halt. All my events through the next two years were cancelled, and many since then have been doubtful. It was a very isolating and lonely time, but virtual technology had its up sides. I held virtual launches for my last two books, and invited friends on both my email lists and Facebook from all across the world. More people attended those than could possibly attend my in-person events. In that sense the reach is far greater. 

But I have always loved meeting with readers, friends, and fans in person. I love seeing old friends, sharing laughter, hugs, and love of books.Virtual appearances - staring at thumbnails or, worse, that little green camera light - lack that sense of human connection. And without knowing that our stories touch people, what is the point of writing them? So I am planning two in-person launches, in Ottawa and Toronto, to introduce this latest book over the next week. And I am planning a number of bookstore signings and library readings over the next few months. It's probably not the most efficient way to reach a bigger audience, but it feeds my soul.

What works and what doesn't? I'm not sure, but part of the question is what are you willing to put work into? No writer can do everything and still have a life and write the next book. No writer is comfortable with all the platforms and online possibilities either. For myself, I will continue to use Facebook and Instagram for ongoing book news, as well as this blog and my website for a more detailed background. I will do virtual events as the opportunity arises, and I will be open to learning new things that seem exciting. But I will also continue to seek out in-person connections through book signings, readings, conferences, and tours. 

Your hologram awaits

"I'm getting too old for this s**t," I muttered to the dogs recently. I'd been trying to wrestle Instagram to the ground so that I could post about an upcoming book signing. My millennial daughter had snatched the phone from my hand and flipped through my Instagram account with horror. Where are your stories? she asked. You have no hashtags. With this post you should include #barbarafradkin, #inspectorgreen ("Look, Inspector Green has his own hashtag already!"), and #Torontobooklaunch. People will find you with those hashtags.

She unearthed details from my Instagram presence that I didn't even know existed. There were likes and messages and reposts that I'd been blissfully ignorant of. Who knew what all those little icons meant? Facebook is all very well, my daughter said, but that only works for people who are already your friends. Instagram is where new readers discover you, where you build your audience. She started in on TikTok, but I drew the line. Because she'd set it up, I've had an Instagram account for a couple of years and Twitter even longer, but I could never see much point in either. There obviously is a point, but it feels like navigating a brazen new cityscape with speeding traffic, flashing lights, indecipherable signs, one-way streets, and a pace so hectic that I just feel like parking the car and walking. 

Perhaps that's when I decided I was getting too old for this s... Or it may have been a couple of weeks earlier, when I had a birthday after which my last quarter-century looms around the corner. I thought I'd been keeping up pretty well. After all, I had lots of friends on Facebook, I HAD a Twitter and Instagram account, although I had no idea what the use was. Sometimes I'd get a notification that so-and-so whom I'd never heard of was now following me, and my gut reaction was "Why? I'm not going anywhere." I had set up and successfully pulled off two virtual book launches using Eventbrite and Zoom Webinar. 

Not bad for someone who grew up with rotary phones and radio plays! I got this! 

But then Mark Zuckerberg's smiling face came on my TV last week to promote his brand new reimagining of social media. So long Facebook, say hello to the future: the Metaverse. With dizzying speed he talked us through the holograms, the virtual, holographic workplaces that you navigate wearing special googles, teleporting. The possibilities for human interaction are endless. What, real people? Oh, no need.

It did cross my mind as I watched "I wonder what plans he has for sex."

I suspect that as all these tech changes accelerate, there will be a whole generation of us left in the dust. You may find us weeping in fury over our three TV remotes, or possibly walking arm in arm down a country lane somewhere, talking about the good old days. Or something.

Launching into the digital ether

Well, that's my latest book out here in the UK with as much fanfare as could be mustered in these times of pandemic. Unfortunately, said fanfare was all digital. Social media has its uses but - as Rick pointed out in his column earlier this week - it is somewhat hit and miss. 

Another example of quite gratuitous self-promotion for which I am just barely ashamed.

In his post, Tom highlighted the effect of Covid on launches, mentioning that Bouchercon has been cancelled once again. In the UK last year every single festival fell away one by one, although we are now seeing the green shoots of recovery. The Harrogate event went ahead earlier in the summer, the Edinburgh International Book Festival is underway even as you read this and in September Bloody Scotland - one of the festivals dear to my heart, not to mention close to my home - has announced it will proceed with a mixture of live and digital events. Naturally, everything is subject to change should a new variant rage through the populace. However, we have made excellent headway with the vaccine rollout here, although there remain pockets of resistance.

Anyway, there was no live launch for me. No ego-boosting. No lines of well-wishers clutching freshly bought copies waiting for me to scratch a pen over the title page, although I did visit a couple of bookstores in Glasgow to deface their stock with a Sharpie. Which I borrowed from behind the counter because I had forgotten to take a pen. I hope to get out and stage such raids on other stores soon. I may even take my own pen.

Instead, there was a flurry of Twittering, Facebooking, Instagraming and even Linkdining. Those more savvy with the technology can meld the various ingredients into a satisfying broth. My approach is more like throwing pasta at the wall to see what sticks.

My efforts are aided by those bloggers, readers, friends and other authors who share and comment - and I would like to take this opportunity to thank each and every one of them. Also booksellers who place the book in prominent positions and also do more than their fair share of Twittering. (Yeah, I know it's Tweeting, don't write in.)

Reviews have been good so far, which is heartening. Again, thank you to all who have taken the time to do so. As for sales? I have no idea but given the glut of product out there I can only hope for the best. 

On a general note, given the past 18 months, that's really all we can do. 

Oh - and get vaccinated, for goodness sake.

Seeking Dumbo's Feather

 Lately my fellow Type posters have discussed favorite chairs and writing methods. I definitely have a favorite chair. This is where I read, create first drafts, nap, fret, eat popcorn, cry, read endlessly, and pretty much just live.

This chair accompanied a sectional. It's supposed to be some sort of leather, but I doubt it. Vinyl? Perhaps. All of my furniture is purchased with this criteria: how will it look with a cup of coffee spilled on it? Or tea? Or soup? I bought it from JC Penney's decades ago. It's lasted forever without showing a bit of wear. 

For some reason most of the authors I know are just fascinated by the methods used by other writers. How long do they write, where do they write, etc. We are all searching for Dumbo's feather. Some magic formula or method that will make the process easier. It ain't going to happen. 

I'm amazed at the variety of paths taken to produce books. My own struggle to come up with material that's marketable or fit to read (not always the same thing) has involved a great deal of stealth. When my children were little I got up at 4:00 in the morning. My husband was driving a truck for National Beef and like a good wife I got up to fix him breakfast. It's a cultural thing. That's what rural wives did back in those days. 

Much to my amazement, I found that I had the energy of a little squirrel at 4:00 and nobody, not my kids, not my community, not even God, wanted a thing from me at 4:00. So I kept this habit for quite a number of years, even after Don had moved on to another job. 

Early on I developed a quota system. Five pages a day, five days a week. To accomplish this I learned to write anytime, anywhere, and under any circumstances. Didn't matter. In between numbers at music festivals, emergency rooms, on a bench at a softball game. Whatever. To save myself and the children embarrassment, and appear "normal" I learned to get at it "my work" very quickly, so I wouldn't have to tote it around to strange places.   

After Don bought the truck line and our children left home, my sleeping/waking hours mirrored his. When I became involved in the business, our hours were identical. Through the years my quota changed to a one page minimum and included a great deal of non-fiction.

Now I get up at 6:00. Since I'm in the first draft phase of my latest mystery, I curl up in my chair and am writing this particular book in longhand. I don't know why I'm using such an old-fashioned method, but I am. 

I have a dedicated office with a fast internet connection and a huge monitor. When I transfer the manuscript to the computer, I love the luxury of being able to edit it instantly. 

A friend was recently invited to contribute a non-fiction book to a series. She's thrilled. She plans to isolate a big chunk of time and get 'er done. This has never worked for me. It's what I want to do. Would love to do. Heaven knows I've tried it often enough. But when I do there's always some crisis. My allergies act up, something happens to my adult children or grandchildren, or a pet, or there's a plumbing problem. You get the drift. 

Now there is the relentless demand of social media and marketing. There's a proliferation of material I should be reading. Zoom calls and oodles of seminars. 

What works best for me is still the method I developed in the beginning: a certain number of pages five days a week whenever, wherever, and any time. Until I enter the hallowed halls of bestsellerdom and people bring me meals and whisper in my presence, I suspect that will always be the case. 

Our deal with the devil

I just received a new Samsung smartphone. It replaces the iPhone I've had for many years and was so out-of-date that I couldn't download the few apps I might've found useful. The new phone is an amazing piece of technology and so pretty. It's got way more capability than I'll ever use. In fact, my first chore was deleting many of the apps that came standard. Years back, when cameras were first installed on a cellphone, I thought, "That's dumb. Who would bother?" So much for that prognostication.

But my use of the Samsung is haloed with trepidation. Everything I do on the phone is tracked and recorded, then fed through computers to build my profile and from that, predict what I'm going to do next. We've all had the experience of searching for something on one platform, our phone for example, and then finding similar search results when we access Facebook on the computer. We know we're being constantly watched but act like we're cool with it. People who opt for smart speakers like Alexa astound me. You're okay letting a corporation put a microphone inside your house? Then again, every new car is a rolling fountain of your personal information. Where you went. When. What you listened to. What you accessed on your phone. With every passing day, privacy means less and less. We've become a society of exhibitionists exploited by professional voyeurs.

Last week I was watching Hitchcock's North by Northwest and I noticed a scene in a hotel where people retreated into phone booths to make calls. Contrast that when a couple of days ago, a young woman passed me by on the sidewalk while she was doing a video chat and discussing her recent trip to the gynecologist.

Our attitude toward technology, more specifically, social media and communication is increasingly bipolar. The Wall Street Journal ran an article about the detrimental effects of this constant exposure to social media (mostly by phone) for young women. The same issue then published a piece about using phone apps to improve romantic relationships. Which is it?

The surveillance Orwell predicted in 1984 is tame compared to what we've willingly accepted. Winston and Julia never carried a pocket device that tracked their every move or recorded every snippet of conversation. At the present, our individual ensnarement in the web seems benign. It's all about convenience. But the dark side looms ahead. You've no doubt heard of doxxing, which is the publication on social media of your private details such as residence, contact information, place of work, family and their addresses for the purpose of harassing you into silence or banishment. In the not too distant future, expect what I hereby coin "idoxxing," meaning the public disclosure of your internet search history. What naughty things have you been looking up? Shame. Shame. Shame.

What interests me more as a crime writer is how all this technology creates the illusion of security and safety. Idoxxing will be used for blackmail. Also, every advance in cyber security only exposes more gaps to be leveraged by the bad guys. Our homes and financial accounts have never been more vulnerable. Once criminals crack into any system, they're free to loot and pillage. Nest eggs will vanish into the electronic ether. You can buy a device that blasts a signal over a broad spectrum to disable cellphones and wifi connections within a perimeter for the purpose of robbery or worse. The victim can't call for help and all the security systems are shut down. Pretty slick gizmo. Watch for it in my next crime novel.

The embrace of summer days

The release date of my next Amanda Doucette mystery, PRISONERS OF HOPE, is October 2, 2018. As the date nears, the promotional machine is ramping up: the ARCS are being mailed out, the e-versions are up on Net Galley for those wishing to review it, and the publisher's marketing, sales, and publicity wings are busy making pitches to media, booksellers, and special events. But perhaps the biggest and most sustained promotional efforts are done by me. It seems every year we authors are being urged to network, blog, create newsletters, and add yet another social media outlet in order to increase our reach and visibility.

First it was Facebook, where much of my reader demographic is active, then Twitter, which I have yet to see the sense of for book promotion. It's great for breaking news, but tweets seems to have a shelf life of fifteen minutes, and even at that I sometimes wonder whether anyone actually reads them. Writers hurl book covers, brags, and review links into the great Twitter maw much as space junk is shot through space into the endless void.

Last year my publisher urged me to get active on Goodreads, so I dutifully spiffed up my profile, made a link to my blog, and opened my page to questions. Not a single question arrived. This year, Instagram is the new buzz. You'll reach a younger demographic on Instagram, I'm told. Instagram is pictures. Millions of pictures. Pictures of what, I thought. My book cover? Me doing a reading at a festival, me at my writing desk tearing my hair out? Me slouched over a bottle of whiskey? And once I've run through all those, my dogs? My breakfast? I will stick my dutiful toe into the the Instagram Universe to test the waters, but it all strikes me as a bit narcissistic.

It's also been suggested that I make a book trailer. It's easy, it's fun, check out these links... Sigh. I can see myself wasting days of my summer scrolling through photos and fighting with software as I try to put a decent book trailer together. Days when the sun is shining, the canoe is beckoning, and my favourite chaise long has an open book lying facedown on it and a wine spritzer beside it.

And then... In the midst of what should be languid, lazy summer, I have to start planning book launches and fall signings. Bookstores and venues have to be contacted, dates set, and itineraries figured out.

All this when I am actually trying to research and write the next book. Which is something I can do from my chaise long with a wine spritzer by my side. I don't mean to sound churlish, but it does sometimes feel as if I am constantly chasing the caboose. Most of these activities are enjoyable in themselves, but en masse, they could become overwhelming if I let them. So I suspect Goodreads and Instagram will get short shrift, and the book trailer might not even happen. But I will get out in my canoe, and I will read that book lying on my chaise long.



  

Too Sad For Words

Usually I try to stay out of politics when writing my blog or on social media sites. We are all inundated with opinions. From the left. From the right. And everywhere in between. I figure mine doesn't add much.

But today, when I feel I must speak out I find that I don't have the words to express my overwhelming sense of sadness over the events in Charlottesville. I can tell you what I think. But that is a function of my mind. And in the immortal worlds of Blaise Pascal, "the heart has its reasons which reason cannot know." What is in my head is one thing, my heart quite another.

When citizens of this country can fearlessly march under the banner of Nazism, when members of the KKK can present their hate-filled ideology without the president of the United States denouncing them unequivocally we are in danger from within. Our democracy is being undermined.

"Good and fine" people who object to the pulling down of statues don't stand beside violent persons bent on tearing up our Constitution. They go home. They leave when events turn ugly. They don't lend their energy to movements that are blatant attacks on human beings. They write their congressmen. They start petitions. They try to reason with persons with another point of view.

They don't take clubs to their fellow man and they denounce those who do.

As to leaders, there is a statement in the Bible that serves us well. "By their fruits ye shall know them." Not by their blossoming. By their fruit. Never mind how charismatic a leader or how attractive the words coming from his or her mouth. What are the fruits?

If hatred, anger, dissention, and deceitfulness seem to follow someone around, something is wrong.

And right now, something is very very wrong in these United States.

@#%$*** Synopsis

I did it. I finally finished a synopsis for a l-o-n-g historical novel that actually fits on one page. The whole undertaking made me totally miserable. In fact, there are a lot of writing chores that I find disagreeable.

That's the way it is with any job. We only love about 55% percent of the work and the rest is tedious, boring, or unbelievably difficult. Many teachers hate grading papers but love the interaction of the classroom. Truck drivers love to drive but hate the paperwork involved with the job. Policemen don't like writing reports. Waitresses don't like the cleanup work after the place closes for the night.

A good deal of the writing life is spent on non-creative activities. I just sent all the requested data for an upcoming event so the organizer can do a good job with promotion. Sadly, I probably get an email a week wondering when I'm going to write a sequel to Come Spring. I explain once more that my original editor was fired and I didn't have a contract for the other two books. But really, since I own all the rights I should have it up on Kindle. I simply haven't taken the time.

And then there is social media. Boy howdy. It's like navigating a maze. I know I don't do as much as I should. But I have good intentions.

 I emailed my agency to see if royalty statements had been sent for my non-fiction book. I redid a bio for an upcoming event. I contacted my Poisoned Pen buddies to see if it was a good idea to switch my domain registration to my new site.

The newest edition of Author's Guild's magazine arrived and I immediately read a terrific interview of Dennis Palumbo, who also publishes with Poisoned Pen. Although I'm registered for Bouchercon which will be in Canada this year, I haven't booked my flight. Plus I'm worried that I didn't give myself enough downtime before I go to Kansas for a signing at the Garnett Public Library.

I didn't get any writing done on my new mystery today. That's fatal. I must put that first before I become entangled by writing chores.

Instead of putting my shoulder to the wheel, I'll join my knitting group! Tomorrow is another day.

Goodreads – love it or hate it

Barbara here. As part of the build-up to the September release of my next novel, THE TRICKSTER'S LULLABY, my publisher sends out periodic emails with promotional suggestions. Yesterday, the subject was Goodreads. The publisher is planning a giveaway, and wants me to be involved in the promotion, claiming that Goodreads is becoming the single most important social media site for authors and readers to connect. I sighed. More social media? I am active on Facebook, make the occasional stab at Twitter when I have something timely to announce, write this bi-weekly blog, and try to keep my website up-to-date with news and events.

I have an author profile on Goodreads and I know my books get reviewed there, but I have never been able to figure out how to use it for promotion. I don't use it as a reader because I get more than enough book suggestions from friends, book discussions, conferences, reviews, etc., and although I recognize the value of reviews for both readers and authors, I don't review or list any books I am reading. After twenty years in the writing community, many of my close friends are writers and I treasure my place in the community. Reviewing books, even positively, opens up the potential for misunderstandings, hurt feelings, and other conflicts. For example, "You reviewed her book, why not mine?"

Increasingly, as publishers' publicity and touring budgets are reduced and professional review sites dry up, social media have become essential  promotional tools. Authors are building relationships directly with readers in cyberspace. I actually enjoy this; readers have become friends and, when writing gets too lonely or discouraging, nothing lifts the spirits better than a message from a reader who enjoyed my book and eagerly awaits the next. But there are limits to the time I can devote if I also want to write that much-anticipated next book. There are limits as well to the amount of promotional book chatter that people want to see on their news and message feeds.

So my heart sank when I read the message about Goodreads, and I decided to conduct a very informal, very unscientific survey of my Facebook friends yesterday to find out whether they used Goodreads to find book recommendations, and whether they posted or read reviews, joined groups, interacted with authors, etc. My Facebook friends are a mix of fellow authors, family and personal friends, readers and other book people, and people I have met only in cyberspace (so far). By the end of the day, I had 83 comments. It was a topic that excited both readers and authors, many of whom are asking themselves the same questions as me. I appreciated all the people who took the time to share their experience and advice. All the comments were very interesting and useful.

First of all, there were wide differences of opinion. Many authors who replied have, like me, some Goodreads presence but aren't sure how to use it. However, a few of the more tech savvy ones are very active in linking it to their other social media and find it an extremely valuable way to reach new readers. They believe because it is a site dedicated to books only, without the extraneous chatter of Facebook or Twitter and because it's frequented mainly by active, avid readers, it is like one giant online book club. And unlike Facebook and Twitter, there's less blatant author self-promotion. Its main aim is to help readers connect to books  and to discuss, review, and compare books. So the algorithms that produce book suggestions and comparisons can really help readers find new authors they might like. The key here is "new" readers. Other social media strengthens existing relationships; Goodreads creates new ones.

Some authors replied they did join discussion groups and post reviews, but many did not, preferring to use the Q&A options, giveaways, and links to other social media. Giveaway offers elicit hundreds of responses, and even if only a fraction of those actually check out the book, it's a big reach. Several authors noted that discussion groups disapprove of authors who promote their own work in the group, so that strategy could backfire.

The comments from readers were eye-opening. Some didn't use it at all but most used it to some extent to get recommendations or to check the reviews of a book they were considering. Some get book recommendations almost exclusively through Goodreads. They read the synopsis and a sample of reviews before deciding whether they would like the book. One bookseller noted that customers would check the book reviews on their iPhone before buying the book in their store. Libraries are also using Goodreads to help them find new books.  Increasingly as a society we are relying on on-line peer reviews when making consumer choices, whether it's booking a hotel or finding a restaurant, and the book world is no different.

As a final exploration in this world of Goodreads, I went on the site to look at my own author profile. Someone, not me, has kept it up to date; all my books are on there with their synopses and covers. The feature "Ask me a question" has been enabled, although I have received only one question, from a reader in Holland, so that's worth at least ten, surely. One of the beauties of the internet is that the whole world is accessible. No national or continental boundaries. My books all have decent ratings and reviews, and although reading reviews is often upsetting (we only ever see the negatives), I am grateful to everyone who takes the time to post.

My informal survey suggests that Goodreads is an increasingly important and powerful tool for both readers and authors.  It used to be that authors (and publishers) fretted about the number of Amazon reviews, but I think Goodreads now has a far greater reach. Anyone who signs up can review a book on Goodreads, whereas only Amazon purchases can be reviewed on Amazon, which limits the numbers. For example, my latest book FIRE IN THE STARS has 86 ratings and 29 reviews on Goodreads but only 9 reviews on Amazon. So a reader looking for the most information on a book will probably check out Goodreads. I'm well aware that it is owned by Amazon, and thus is ultimately a tool for Amazon to sell books, but it's certainly clever. And judging from reader engagement, it's providing a real service.

My conclusion... I need to step up my game. I enjoy Facebook and will continue to share news and nurture friendships, but I need to find room in my day for this new player. For a start, I will try to link my social media sites together so that each pushes the other, and I will start a dialogue in the Q&A section. I will "like" and comment on some of the reviews.  I'm not sure I will review any books myself, unless they are written by total strangers, but I may make a few book recommendations and put a couple of books on my shelf. But in that, I must tread carefully, and still save most of my day for writing my books. And walking my dogs, and seeing my friends and family. And having a life...

What are your thoughts? Your experiences, good and bad, with social media and the ever-growing reach of Goodreads.

Book Clubs

Barbara here.  Time is flying, and as fall arrives, with one book just being released and the next one due in to the publisher this weekend, it seems to be hitting supersonic speeds. Which is why I thought I had just posted a blog last week, but when I double-checked, I discovered that my last post was three weeks ago! I had entirely missed my last date, but luckily for me, my Wednesday partner Sybil had posted two Wednesdays in a row. Possibly by accident, caught up in then same maelstrom as me, but thank you, Sybil!

But enough about flying time. I have more important things on my mind. Various posts on Type M recently have talked about the challenges of getting the word out about a new book, with close to a million books being released every year and most of them, apparently, selling a dismal 250. Not a great career choice, for sure. There have been posts about social media and niche marketing, about book launches, and about the ups and downs of bookstore signings. All these strategies sell books, especially as part of a "cast your bread upon the waters" approach that authors hope will trigger a ripple effect. Retweets, Facebook shares, hand selling by bookstore owners, word of mouth among like-minded readers.

But social media is at its core a solitary pursuit, pursued from your office or living room couch while wearing your pyjamas. And we writers already spend far too much time in the living room in our pyjamas. Twitter and Facebook connections are virtual, and no matter how real and intimate they are, they can't take the place of talking to someone. And as for bookstore signings, they are mostly shame and humiliation interspersed with occasional delight.

If you really enjoy connecting with readers and want to talk to real people, there is another approach rarely mentioned among book promotion strategies - book clubs. A largely untapped treasure trove of avid readers who not only read books but love to talk about them. Too labour intensive, you think? Consider this. At bookstore signings, after two hours of sales pitches and questions about the latest vampire book (or the location of the washrooms), I may sell anywhere from four books (a really bad day) to 40 books (just before Christmas). Book clubs typically have ten to fifteen members, who not only read that one book but often go on to read several others. And they buy more from me on the day of the meeting, either for themselves or as gifts. Easily matching my best bookstore records.

But there's much more to a book club evening than simply sales numbers. Indeed, those are far down the list. For that evening, I am invited to share in the camaraderie, laughter, and enthusiasm, not to mention excellent food, of a friendship circle who love books and are all eager to talk about my book. They gain insight into my processes and inspiration, and I gain invaluable insight into how my books are viewed. What worked for them and what didn't. What characters they cared about. All incredibly valuable for a writer. By my sharing with them, they share with me, and I suspect I come out the winner. A connection is made, many come out to subsequent launches, and buy the later books. They also tell their book loving friends.

Book clubs are warm, fuzzy places. I have never been eviscerated (perhaps they wait until I have left!) and they seem to enjoy an informal dialogue and Q&A that requires no formal presentation or preparation at all, beyond arriving in a cheerful, talkative frame of mine. I have lost count of the number of book clubs I have attended over the sixteen years since my first Inspector Green came out. Most of them have been in the Ottawa or Eastern Ontario area, so an easy drive, but some have been via Skype to places farther away. I have a note on my website that I welcome book club invitations, but I think many of the invitations come from word of mouth as well. "You spoke to my sister's book club..." or "Another author suggested you..."

That is a ripple effect well worth pursuing. I am betting that few kinds of promotion are more effective, especially when you consider the pleasure experienced and the friendships that are formed.

Marcia Fine, Guest Post

You've written the book. Now what? Type M is very pleased to welcome guest author Marcia Fine. Marcia is the recipient of numerous awards, including the 2015 Adult Selection for ONE BOOK AZ for THE BLIND EYE, and a consummate promoter.

MARKETING MAGIC: How to Be Everywhere at Once
by Marcia Fine

You’ve written your book — those pesky typos are at a minimum, your friends think it’s great and the cover is catchy. So how do you get others besides your family to purchase your narrative? The truth is there isn’t any magic. It’s all about consistent and persistent hard work. Writing is a lonely sport; marketing involves the world!

I write in two genres: historical fiction and satire. Sometimes I put both of them together. I am not a mystery writer; however, I appreciate how authors build suspense, throw around a few red herrings and keep me guessing. Whatever your genre, it requires you to speak up so your audience knows you have another book.

There are about 600,000 to a million books published every year. About half are published independently. Most sell about 250 copies.

So what’s an author to do?

Target your audience by choosing who your likely customers are and focus. I wrote a novel, THE BLIND EYE—A Sephardic Journey, about Spanish and Portuguese Jews being cast out of the Iberian coast. A narrow market, for sure, yet, many readers were curious about the topic. How did I find them? I spoke to groups. If your speaking skills aren’t up to par, join Toastmasters. Many organizations are looking for speakers who don’t charge and are knowledgeable on a subject. Whatever you’ve written, there was research involved. Promote that. Be sure to write out your own introduction to avoid someone describing what you do in a sentence. Promote from the beginning! Request to sell books at the end. Standing behind a table at a large event has never brought me many sales. Stand in front of the table, get people to sign up for your newsletter (Yes, you need one!)and publicize that you’re there.

Enter contests with a vengeance. Send out your book until it wins! Even an Honorable Mention counts. Once THE BLIND EYE was a recipient of a few prizes, it garnered some attention. You can write a press release to post on PR Web, use it for Facebook fodder and add it to your biography. Following the instructions for submission is part of the contest!

Attend conferences to network with other authors and meet the people who book the speakers for next year. Your name in a program adds credibility. Ask those you meet if they will write a book review for you. The more reviews on Amazon and Goodreads, the better.

Social Media is a beast that needs to be fed often. Recently I started a new Facebook page, A Sephardic Journey, because my seventh novel will be released in 2017. HIDDEN ONES is about the Inquisition in Mexico during the 17th century. I’m building an audience by posting articles that relate to my subject matter by joining other groups in that arena. There are experts in this field and successful authors often hire someone to do that for them. My Twitter account is sparse, yet I know local authors who have thousands of followers. How did they get them? By following others.

Staging events is one of my specialties. Book stores are not always the best place to find customers. I’ve approached businesses who are interested in driving more traffic. They usually have a great mailing list and are willing to provide refreshments if you bring your contacts. I’ve appeared in art galleries, coffee houses, furniture stores, French restaurants (PARIS LAMB), community centers, clubhouses, coffee shops, places of worship, clothing boutiques and even a hair salon!

Writing articles is a great way to get noticed. Are there journals, newsletters or magazines that would like to hear from you? Ask! Local papers are always looking for content.

Book trailers seemed odd to me at first, until I saw a few. It’s a small investment (around $400)that will keep you going for years. Not only can you post them online, you can also attach them to all your correspondence. It’s a catchy way to garner attention.

Consider other mediums for your work like an ebook or an audio book, the fastest growing part of the publishing industry. Many of us enjoy a good story while we’re driving or working out.

The word branding makes us sound like we’re all cows. You are talented, creative and smart or you wouldn’t be an author. Hand out your business card wherever you go. Does it have the cover of your book on it? Promote yourself. As my mother would tell me when I just wanted to stay holed up in my room with a good book, go out and be seen. Participate. You never know. . .

Finally, brainstorm with friends for more ideas. Be motivated by sharing what you learned writing the book. The reality is: you are your own public relations firm! Let people know you are in the book business!

To watch Marcia's book trailers, visit her website: www.marciafine.com.

Launch parties

Barbara here. This blog is all about promotion, including blatant self-promotion, which is shortened to BSP in social media parlance and which can be a tricky line to tread. Inundate Facebook with too much "My book is out! Buy my book! See review of my book!" and you risk people either hiding your posts, unfriending you, or perhaps more kindly, simply scrolling on by. Hit Twitter with too many tweets and retweets and likes about your newly released darling, and people will roll their eyes and label you another desperate, "in-your-face" writer.

All of this hype can backfire, turning off the very readers you are hoping to reach, and yet without social media promotion, many a book sails off the publisher's production line, hits a few bookstore shelves, and sinks like a stone, because no one has heard of it. Professional review sites, publishers' promotion budgets, newspaper book pages, and radio appearances – all these promotional tools are shrinking at a time when the number of published books is exploding. Unless you are an international best selling author, who ironically doesn’t really need the media attention he or she receives, much of the effort to get the word out will fall to you.

With social media and other promotion, the key is moderation. Sometimes less is more, with as much give as take. Connect with people, listen and comment, encourage others, form relationships.

For me, that's where the launch party comes in. A lot has changed since I published my first Inspector Green novel in 2000. Social media like Facebook and Twitter were non-existent. Many of my friends and potential readers didn't even have email (except possibly a work email account). At that time I was so excited to celebrate my first book that I wanted to invite almost everyone I had ever known to my launch. I painstakingly printed out cards and address labels using Word software, licked envelopes and stamps, and mailed out hundreds of invitations. Quite a few people came to the launch, but many more were alerted to the book's existence and went out to buy it.

With subsequent books over the years, I have gradually phased out the printed invitations and I now rely exclusively on email and on social media event invitations. I know other authors have become much more media savvy, using newsletter sign-ups from their website to broadcast their news and using Mail Chimp or other email services to organize their mailings. I love to write, but I don't have a twelve year-old handy to keep me up to date with the latest tech advances.

But I do love a good party. I think it's one of the most enjoyable ways to get the word out and to share my excitement with others. Whether they come or not, they learn about the book. But I am not one of those writers who invites friends from California to my launch in Ottawa. If you do that, the whole thing loses its personal touch. So in addition to social media announcements, I keep track of emails from readers and friends, and individually invite those who live within a reasonable distance to the launch. To others who I know are interested, I send a personal note announcing the book. It's time consuming, but as I said, I love a party.

Which brings me to the crux of this post. My launch parties! FIRE IN THE STARS, the first in my brand new Amanda Doucette series, has been on the shelves a couple of weeks now, and I have lined up two launches. The first is in Ottawa, September 28 at 7 pm, at Mother McGinty's Stage in the Heart and Crown Pub, 67 Clarence Street in the Byward Market. Parking is not as horrendous as you might think; there's a parking garage across the street.

The second is in Toronto, October 13 at 5:30 - 7:30 pm, where else but at Sleuth of Baker Street, 907 Millwood Drive. Because it's way more fun, I am sharing both these launches with my good friend Linda Wiken, who is launching her first brand new Dinner Club mystery, TOASTING UP TROUBLE. At both launches there will be nibblies, drinks, book talk, and readings. A great opportunity to stock up for those long winter nights, or for early holiday gifts.

For those of you who live within a reasonable drive of Toronto or Ottawa, please come on down and help us celebrate the joy of seeing a book launched on its way. It's all free, and you get to share the night with other book and mystery lovers. Which is one of the unexpected delights of the book launch experience.

Reflections on the promo game

Barbara here. Several of the recent Type M postings have dealt in some way with all the things we authors have to do AFTER our brilliant piece of prose is released. There have been posts about the adventures of touring, the death of bookstores, the illusion of social media promotion, the art of reading in public, and the way we twist ourselves into pretzels trying to do all these things while writing the next book.

Who knew? I remember walking into my local Chapters when my first book had just come out. This was in 2000, before social media, before the demise of bookstores, before the store's take-over by candles and cards. I stood in the entranceway gazing in awe at the bookcases and bookcases and bookcases of books. I walked past the displays at the front of the store – shelves clamouring 'Hot new fiction', 'Best Picks', 'New releases' – past the seasonal displays and remaindered tables, past the general fiction section, all the way to the huddle of mystery shelves at the back of the store. And there I was, tucked into the middle of the middle row of the middle bookcase, dwarfed by an entire shelf of Dick Francis and Karin Fossum.

Who was ever going to find this book, I thought, let alone choose to buy it over the other tens of thousands of books in this store?

Therein lies the author's conundrum. And I believe it is amplified several-fold nowadays because of the sheer number of books being published. For the self-published author and even those published by smaller presses without the massive promotional and advertising budgets of the big guns,  spreading awareness of their book is a huge challenge. Bombarding social media with blatant and irritating pleas or brags doesn't sell books, and indeed may be counter-productive, but if no one's heard of the book, they won't buy it either. Hence the tightrope that we all try to walk on social media between self-promotion and personal connection, so that we nurture friendships and networks and balance self-promotion with sharing each others' achievements. It takes patience, luck, and above all, a damn good book. Your first book sells your second. Or not.

It's an ever-evolving marketplace, and what worked before may not work tomorrow, but I think the same principles will be at play. Write the best book you possibly can, listen to the advice of editors and beta readers, rewrite it even better, and then once it's published, start reaching out to booksellers, librarians, readers, and fellow authors. As Sybil said, this is challenging and unnatural for writers, who are often shy, but it actually does get easier, and I'd say you're well on your way, Sybil. I found my first panel (also at Bouchercon) terrifying, but eventually I got used to them. My first reading was no doubt abysmal, but I kept doing them. I attended conferences where I barely knew a soul. I did bookstore signings where I felt more like a Walmart greeter showing the way to the restrooms, library readings that two people came to, radio and TV interviews that I suspected no one watched. Over the past fifteen years I have probably attended dozens of book clubs. Love them! A great way to make new friends as well as readers.

I started off this post intending to talk about the secrets to a successful book tour, but as usual I am wandering around in the maze of ideas, in the process discovering that the secrets to book tours apply equally well to all promotional efforts. Here they are:

1. Travel with another author. Not only do two authors make for a more entertaining event, but it's great to have company and someone to share expenses (and that glass of wine) at the end of the day.
2. Always be prepared to laugh. It may be all you get out of an event. Look for the adventure, be prepared for the unexpected, and see the humour (and the story possibilities) in all that happens. This is easier if your companion knows how to laugh too.
3. Never count the money. Promotional efforts are about forging relationships, building trust and readers. If you're thinking about what this trip is costing you, or about how many books you've sold, you'll sink into a deep funk. But if the book is good, the word will be spread.
4. Be gracious, respectful, and appreciative not only of the librarians and booksellers who have organized the event but also of the readers who came. They owe you nothing; they put themselves out for you, and they all have horror stories of the divas who will never be invited again.

I know other authors who are much better at all this than I am. They keep track of readers who come to events, they use Mail Chimp to generate mailing lists for newsletters, Goodreads to get connected to new readers, and multiple blogs with various authors to spread the word. But I have not yet figured out Mail Chimp or Goodreads, and in the end, I need time to write. That's why I got into this in the first place. And although being friendly and accessible might help sell that first book, the first book sells the second.